This is Mitch Sullivan.

If you're in recruitment and you've never heard of him...you're about to be baptized.

Mitch was a former recruiter, billing substantial numbers and filling 90% of his roles through well-written job ads.

He spotted a gap in the market.

He realized that for all the things recruiters are doing well, one area that needed a complete overhaul was how they write job ads.

I think most recruiters will agree, if you were to go online right now and pluck 10 job ads randomly, most of them would look the same.

> Boring.

> Repetitive.

> Lacking substance.

> Uncreative.

> Unexciting.

Considering one of the main duties of a recruiter is to be able to ATTRACT the right candidates, it's insane how many recruiters actually struggle with this.

And it really comes down to two things…

Mitch has now trained thousands of recruiters to write better job ads.

And he's helped them make millions of pounds in revenue.

And guess what?

Ben and I had a 50-minute, detailed conversation with him, picking his brains about job ads, copywriting, taking good briefs, and much more.

If you want to start writing better job ads.

If you want to start making more money from your job ads.

If you want to start attracting more candidates through your job ads.

You've got to check out this episode.