Long forms kill momentum—yet many teams assume form fields are the only way to qualify leads. In this 10-minute panel episode Ron and Mitzi open with a listener vignette: a small SaaS losing demo requests to a 12-field form. They walk through five pragmatic, sprint-friendly tactics: short intent-aligned content blocks that pre-answer objections, conversational microflows (short multi-step prompts that reveal the next question based on answers) that qualify visitors without asking for contact info up front, query-aligned mini CTAs that speak the searcher’s language, privacy-safe progressive qualification using privacy-safe IDs and optional callbacks, and lightweight tracking hooks to tie micro-actions back to revenue. Includes a micro-case: a 3-step microflow that replaced a long form in a small pilot and lifted qualified demo requests by 28% in three weeks. Episode closes with a downloadable Formless Funnels checklist, a subscribe CTA, and a quick offer for a Thinkit Media pilot.