As insurance attempts to become more interactive for customers the data still needs to be entered and those forms are key parts of the customer journey. Alun Lucas of Zuko Analytics shares how looking at forms and how customers behave with them can help insurance distributing entities.

In this episode:

• Why looking at customer behaviour analytics on forms can explain where challenges exist
• How the Prune, Tune, Explain model can help drive engagement with data entering
• Why there is more to web pages than simply seeing bounce rate
• What AI will do by measuring customer behaviour and gauging risk based on it
• How Session Reply allows customer behaviour to be seen and analyzed for better outcomes
• Why better forms means better quotes and more sales

Using forms of any kind is becoming all too common and necessary for insurance distribution. Now with Zuko insurance entities can learn and strengthen their online offerings to create experiences and a value proposition that matches their growth goals.

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