In this episode, we have the pleasure of speaking with Allie Stone, the Manager of Marketing for Circuit of the Americas (COTA), one of the most prestigious racetracks in the world. Stone takes us behind the scenes of COTA's marketing strategy, discussing how she and her team approach the challenges of promoting high-profile racing events in a competitive market. We explore the nuances of COTA's brand identity, the role of social media in reaching new audiences, and the importance of delivering exceptional customer experiences. Stone also shares insights on her career journey, from her early roots in motorsports to her current role as a marketing leader at COTA. Whether you're a racing enthusiast or simply interested in the business of sports, you won't want to miss this engaging conversation with Allie Stone.  

#CircuitOfTheAmericas #AllieStone #MarketingStrategy #Motorsports #Racing #CustomerExperience #SportsMarketing #F1 #FormulaOne #SocialMediaMarketing #BusinessOfSports #BrandIdentity #CareerJourney #SportsIndustry #RaceTrack  

 @Formula1   @CircuitAmericas   @motogp    

https://www.linkedin.com/in/allison-stone-07726a131/ 

https://www.instagram.com/__alliegator___/  

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https://www.formulaaccess.com/media

In this episode, we sit down with Edoardo Martorelli, the mastermind behind Drive Sports Marketing's success as the motorsport marketing specialists. Thanks to his background in Formula 1, Edoardo shares his insights on the intricacies of motorsports sponsorship, discussing the value of brand visibility, the importance of relationships, and the challenges of navigating the highly competitive world of Formula 1. We delve into Edoardo's background and career trajectory, exploring the experiences that have shaped his approach to sports marketing and contributed to his success. Whether you're a die-hard motorsports fan or simply interested in the business side of sports, this conversation with Edoardo Martorelli is not to be missed.

#FormulaOne #DriveSportsMarketing #SportsMarketing #Motorsports #Sponsorship #EdoardoMartorelli #BrandVisibility #Relationships #BusinessOfSports #MarketingInsights #SportsIndustry #Racing #F1Sponsorships  

 @Formula1   @alphataurif1    

https://www.drivesportsmarketing.com

https://www.linkedin.com/in/edoardo-martorelli-formula1partnerships-formulaepartnerships-wecpartnerships-motogppartnerships/ https://www.instagram.com/edo.marto/ 

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https://www.formulaaccess.com/media

Yan shares his passion for luxury brands, motorsports, F1, and his time as Jacques Villenueve's manager.  Yan is an expert in brands and the commercial value sponsorships have in motorsports.    

#motorsport #f1 #formula1 #sauber #barhonda #drivermanagement 

https://www.linkedin.com/in/yan-lefort-8605672/ 

https://www.instagram.com/yanlefort/ 

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https://www.formulaaccess.com/media

Erika shares her passion for motorsports growing up in Canada, and her journey of discovering  @FormulaWomanRacing   and winning.    

#motorsport #formulawoman #gtcup #gt4 #gt3 #fortitude #resilience 

https://www.linkedin.com/in/erika-hoffmann/ 

https://www.erikahoffmann.com/ 

https://www.formulawoman.co.uk/ 

https://www.instagram.com/erika.drives/ 

https://www.tiktok.com/@erika.drives  

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https://www.formulaaccess.com/media

In this episode, we have the pleasure of getting to know Rishab and his journey of getting to the top of Formula One.  Rishab tells of his journey to towards his life goal, lessons along the way, and how he is impacting the world of F1.  

#f1 #formula1 #motorsport #f1costcap  #f1news #entrepreneurship #RacerStoriesAndJourneys #mercedesf1  #formulastudent #formulaSAE   

 @Formula1   @MercedesAMGF1   @F-S-G    

https://www.linkedin.com/in/rishab-vudathu-928810148/ 

https://www.mercedesamgf1.com/en/  

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https://www.formulaaccess.com/media

In this episode we get to hear from 2022 USF200 Series Champion driver.  Michael is one of two brothers currently racing up the #indycar USF Pro Championship ladder.   

 @indycar   @usfprochampionships   @dorlandoracing9040   @AndrettiAutosport   @McLaren   @teamganassi     

#indycarseries #roadtoindy #usf2000 #motorsport   

https://www.instagram.com/michaeldorlandoofficial/ 

https://twitter.com/MichaeldOrland1 

https://www.facebook.com/Michael.dOrlando.Racing 

https://www.linkedin.com/in/michael-d-orlando-080402201/ 

https://www.tiktok.com/@michaeldorlando  

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https://www.formulaaccess.com/media

In this episode, Thomas tells us about his journey to achieve his dream of working in Formula One. We discuss his journey in the military, school, and working for McLaren & Mercedes before ending up at Red Bull Powertrains. Thomas is one of the most authentic guests we've had. Enjoy!  

#f1 #formula1 #motorsport #f1assemblytech  #f1news #careeradvice  #RacerStoriesAndJourneys #redbullracing #RBR18    

 @Formula1   @redbullracing   @McLaren   @MercedesAMGF1    

https://www.linkedin.com/in/thomas-langford-3039941a1/  

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https://www.formulaaccess.com/media

Kate tells us her story of working with luxury brands and how she made it to Aston Martin to lead Brand Strategy at the Formula One Team. Kate is a wealth of knowledge to anyone interested in how much energy goes into how fans perceive a brand at the highest level of motorsports.  

#f1 #formula1 #motorsport #brandstrategy  #marketing #astonmartinf1team     

@astonmartinf1team   @Formula1    

https://www.linkedin.com/in/kate-dalton-7baa8746/ 

https://www.astonmartinf1.com/en-GB/  

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https://www.formulaaccess.com/media

In this episode we get to hear from 2021 F1600 Series Champion & USF driver.  Nick is one of two brothers currently racing in the #indycar USF Pro Championship ladder.   ​

 @indycar   @RoadtoindyTv   @ToyoTiresF1600   @dorlandoracing9040   @AndrettiAutosport   @teamganassi   @McLaren    

#indycarseries #roadtoindy #usf2000 #motorsport   

https://www.instagram.com/nickdorlando/ 

https://www.instagram.com/dorlandoracing/ 

https://twitter.com/nickdorlando 

https://twitter.com/dOrlandoRacing 

https://www.linkedin.com/in/nicholas-d%E2%80%99orlando-7b4b88211/ 

https://www.tiktok.com/@nicolasdorlando   

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https://www.formulaaccess.com/media

In this episode, we hear Rod's story from a youth being introduced to the #indy500 and through his career and calling to motorsports.  Rod's an entrepreneur, team owner, driver manager, and change agent!   

 @indycar   @RoadtoindyTv   @INDYNXT   @lucasoilproducts   @nexgeneracers  

#f1 #formula1 #motorsport #indycar #NXGMotorsports #ForceIndy #entrepreneurship 

https://www.linkedin.com/in/rodney-reid-4189706/ 

https://www.forceindy.com/ 

https://www.nxgyouth.org/ 

https://www.facebook.com/Nexgeneracers 

https://twitter.com/nexgeneracers?lang=en 

https://www.instagram.com/nxgimages/ 

https://www.facebook.com/profile.php?id=100032396036472 

https://www.instagram.com/ForceIndy99/ 

https://twitter.com/ForceIndy99 

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https://www.formulaaccess.com/media