How to be a CEO

Formula E's Alejandro Agag on building a global brand


Listen Later

From an idea on the back of a napkin in 2011 to one of the fastest growing sports in the world, the Formula E story is one of risk-taking, set backs and extraordinary success. We speak to its founder Alejandro Agag about:

 

  • Getting momentum back after the pandemic
  • Secrets of a successful marketing campaign
  • How Formula E's innovating commercial electric vehicles
  • Why it's "compatible" not "competitive" with Formula 1
  • Gigamine and battery recycling 
  • How the end of the combustion engine will promote electric racing


For the best business news, analysis and interviews, go to standard.co.uk/business or pick up the Evening Standard newspaper. 


Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

How to be a CEOBy Evening Standard

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like How to be a CEO

View all
This is Money Podcast by This is Money

This is Money Podcast

43 Listeners

Newscast by BBC News

Newscast

658 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,811 Listeners

FT News Briefing by Financial Times

FT News Briefing

676 Listeners

Behind the Money by Financial Times

Behind the Money

228 Listeners

Women Tech Charge by The Evening Standard

Women Tech Charge

1 Listeners

The Standard by The Evening Standard

The Standard

20 Listeners

The Story by The Times

The Story

265 Listeners

Money Maze Podcast by Money Maze Podcast

Money Maze Podcast

38 Listeners

Tech and Science Daily | The Standard by The Evening Standard

Tech and Science Daily | The Standard

5 Listeners

Evening Standard Rugby Podcast with Lawrence Dallaglio by Evening Standard

Evening Standard Rugby Podcast with Lawrence Dallaglio

0 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,082 Listeners

ZOE Science & Nutrition by ZOE

ZOE Science & Nutrition

2,062 Listeners

The News Agents by Global

The News Agents

1,041 Listeners

The Rest Is Politics: Leading by Goalhanger

The Rest Is Politics: Leading

840 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

951 Listeners

Unhedged by Financial Times & Pushkin Industries

Unhedged

169 Listeners

Political Currency by Persephonica

Political Currency

114 Listeners

Talking Politics by ITV News

Talking Politics

23 Listeners

London Love Stories with Katie Strick by Evening Standard

London Love Stories with Katie Strick

0 Listeners

Brave New World by Evening Standard

Brave New World

7 Listeners

The Standard Theatre Podcast by Evening Standard

The Standard Theatre Podcast

3 Listeners