The Conscious Check In

Fort Lauderdale’s Only Sustainable Beachfront Lazy River Hotel | TJ Pierri


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How Pelican Grand earned Green Key Global certification—and elevated sustainable hospitality.

GM TJ Pierri of Pelican Grand Beach Resort (Fort Lauderdale) joins Amy to unpack how a legacy-driven, guest-first approach can power sustainable hospitality. From achieving Green Key Global certification to electrifying team and guest transport with Circuit, turtle-safe beach operations, and energy efficiency in rooms, TJ shares practical steps hotels can take now—plus the leadership mindset that wins buy-in. You’ll learn how to align guest experience with sustainability, start small without sacrificing impact, and communicate values that drive loyalty.

Who this episode is for

Conscious travelers and hospitality leaders who want guest-loved, profitable, and sustainable hotel operations.


Timestamps / Episode Breakdown

00:00 — Conscious travel intro: sustainable hospitality and guest experience

00:29 — Live from Independent Hotel Show: Meet TJ Pierri, GM, Pelican Grand

01:11 — Leadership lesson from geese: team rotation, resilience, and servant leadership

02:53 — Mini-bar evolution: inclusive, low/zero-alcohol options and curated experiences

05:58 — Career path: Hyatt to Noble House; navigating a GM role through the pandemic

10:12 — Noble House DNA: authentically local, values-led, guest-centered hospitality

12:21 — What makes Pelican Grand unique: on-the-sand location, lazy river, Oceans 2000 dining, Pure Spa rooftop rituals

14:26 — Green Key Global certification: retrofitting a 2004 building, PMS-driven energy efficiency, water conservation, housekeeping optimization

16:20 — Electric mobility: partnering with Circuit for team shuttles and guest dinner runs

17:46 — Protecting sea turtles: daily monitoring, operations that respect nesting season

19:05 — How hotels reduce waste and get buy-in: start small, explain the “why,” celebrate wins

21:00 — Biggest operational win: reconcepting five outlets in six months—team-first execution

22:35 — Favorite guest story: turning a rainy-day crisis into a beautiful impromptu wedding

25:19 — Legacy: improve lives, inspire teams, and build cultures guests return to

26:17 — Dream trip: Greece calling

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Key Links

Connect with the guest(s)

TJ Pierri's LinkedIn


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About Greenluxe

1:1 with Amy


About the podcast

The core mission of The Conscious Check-in is to inspire travelers and hospitality leaders to embrace sustainability, showing how conscious choices in travel and luxury hospitality can create meaningful experiences for guests while driving positive impact for people, planet, and business.

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The Conscious Check InBy Amy Wald