It's not always easy to take that big idea and break it down into actionable, specific tasks. Alex Tillard, Creative Director at Navigate, helps explain how she works from taking ideas brainstormed a creative or strategic meeting, turning them into tasks, and keeping the project on time.

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Josh Cowen, our creative Generalist is now an Adobe Ace in Illustrator! He talks about taking the Adobe Ace test, how Illustrator has changed over the past 20 years and ways for those interested to learn it.

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Digital marketing is a means to an end. It’s about more than great marketing. It’s about better business because of great marketing. There is a constant barrage of shiny new things that try to grab your attention. Of course, learn about those new things because they might be the next best thing, but don’t let that take away your focus. Listen in as we talk through some digital best practices.

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What is digital marketing all about? The bottom line: Accountability. It’s not about setting goals or KPIs in your marketing plans (although that’s very important to look at each channel and the metrics associated with them), but rather it’s about digital marketing have alignment with your overall marketing plan and company-wide strategic goals. Are we driving traffic to our website? Are we increasing calls to our business? And ultimately, are we gaining in marketing-driven revenue? Are we closing that loop and looking at the metrics to identify the market? Listen in as we talk through some basics of digital. 

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This week's episode is near and dear to all of our hearts here at Navigate. Own own Sarah "Toddie" Brummels and Heather Laninga first visited The Dominican Republic together in 2005. Soon after, they started Mika's Lunch, which is a non-profit group dedicated to providing malnourished Haitian and Dominican children living in bateys (squatter villages) in the D.R. a hot nutritious meal. In this podcast, they tell stories about how they got started, how they got the name Mika's Lunch, and what their ultimate hopes and dreams are for this organization.

Mika's Lunch Facebook

Mika's Lunch Website

Email Mika's Lunch

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Mike Flinsky, the creator of the Rod Boss Fishing Arm, talks about how and why he invented this amazing product. Whether you fish or not, you'll enjoy the story of how this business got started. For more info, visit their website.

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Mycah is one of Navigate's summer interns. She comes to us from Dordt College (soon to be University) where she received a Bachelor's of Business Marketing and is working on her Masters. Instead of pursuing a dream in fashion design, she headed to the far Northwest corner of Iowa, where she discovered her true passion in the odd combination of digital marketing and education. Listen in to hear more of her story and learn the purpose behind these two degrees!

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Abby Brummel, one of Navigate's graphic design interns for the summer, sits down with host Rebekah Rhys to talk about what she has learned about rolling with the punches that life throws at you. Spoiler alert: there are lots of fun metaphors.

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Maddie King, one of Navigate's 2018 summer interns, spent her most recent semester studying graphic design in New York City. And as it turns out, Navigate's Director of Operations, Rebekah Rhys, also went through that program while she was at Hope College. In this Forum Ipsum podcast, Maddie talks about her experience in the Big Apple learning to be a "local," learning about design, and dealing with tourists.

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Navigate 2018 summer intern, Courtland Hendershot joins host Rebekah Rhys to compare using a DSLR camera versus an iPhone X for shooting photos and videos.

Apps mentioned in this episode:

Adobe Lightroom Mobile

Whitagram

Procamera

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