What if the thing holding your business back isn’t strategy, but your willingness to be seen? In this episode of Found-HER, I sit down with Katrina Owens, personal branding and public relations consultant, founder of Big Brand Energy Live, and host of the Fame Ready podcast. Katrina works with female entrepreneurs who are ready to own their expertise, speak on bigger stages, land media opportunities, and treat the work they’re building like the big deal it is. We talk about why you’ll never feel completely ready for visibility, how experimenting in public builds confidence, and why sharing the human side of your founder journey can create a community that genuinely wants to cheer you on.

We also get into the line between being authentic and oversharing, why knowing what you want to be known for should guide your personal brand, and how bigger visibility requires stronger boundaries as your business grows. Katrina shares why the messy middle never really disappears, but learning to become the “eye of the storm” can help you stay grounded while everything around you expands. If you’ve been waiting until your positioning, pitch, confidence, or brand feels perfect, this is your reminder to start before you feel ready. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what you’re ready to get more visible about.

Website: https://katrinaowens.com/
The Six-Figure Personal Brand: https://www.amazon.ca/dp/B0HC4LQ25Z
Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (Big Brand Energy Live): https://www.instagram.com/bigbrandenergylive/
TikTok: https://www.tiktok.com/@katrinaowenspr
LinkedIn: https://ca.linkedin.com/in/owenskatrina

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After 35 years of building businesses and leading teams, I’ve realized no one ever really taught me how to lead. In this episode, I unpack the three leadership gaps founders often carry without realizing it: the vision gap, feedback gap, and identity gap. I share how these blind spots can affect your team, your decisions, and your ability to grow into the leader your business needs.

I also walk through a few simple exercises to help you uncover where your own gaps may be hiding, because scaling a legacy business requires being willing to outgrow yourself on purpose. Every leader has gaps; growth comes from getting curious enough to find them. Tune in now, subscribe to the Found-HER newsletter, and share this episode with a business bestie who’s growing into her next level.

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What makes a brand unforgettable? In this episode of Found-HER, I sit down with Ashley Boyce, CEO and co-founder of Zero Collective, Canada’s first handbag membership club. Ashley has spent her career building and growing some of the world’s most recognizable beauty and personal care brands, including Dove, AXE, Degree, and Vaseline at Unilever. She shares how her journey from corporate marketing leader to entrepreneur shaped her approach to customer experience, personal branding, and creating marketing that makes people feel something.

We talk about testing one idea at a time, measuring what matters, and building marketing support that can grow with your business. Ashley also opens up about imposter syndrome, entrepreneurship, and balancing the work that keeps a business running with the work that moves it forward. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what stood out most.

LinkedIn: https://www.linkedin.com/in/ashley-boyce-7055b85/

Website: https://zerocollective.ca/

Instagram: https://www.instagram.com/joinzerocollective/?hl=en

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Are you working more hours than you were two years ago without seeing meaningful gains? In this episode, I break down the difference between growth and scale, two words founders often use interchangeably, even though they require completely different strategies. Drawing from my early experience building a million-dollar popcorn sales region and my current journey developing a franchise system, I share how to recognize when you’re growing a business versus creating a complicated job that depends entirely on you.

I also walk you through three questions that will help you determine whether you’re ready to scale, from what happens when you step away to whether your results can be replicated by someone else. This episode is your reminder that staying in growth mode isn’t a failure, it may simply be the right sequence for your business. Build the thing, nail the thing, and then scale the thing. Tune in now, subscribe to the Found-HER newsletter, and share this episode with a business bestie who’s ready to stop being the ceiling of her business.

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What if the biggest barrier to growing your business isn't what you know, but who you have access to? Today's guest, Erin Sisko, is changing the conversation around women, business, and opportunity. A former commercial banker turned founder of Elleiance Network, Erin shares why she believes women don't have a knowledge gap, they have an access gap. We talk about leaving the security of corporate, building a national community for women entrepreneurs, and why relationship capital is one of the most valuable assets you can build as a founder.

We also explore why more women need pathways to funding, mentorship, and business acquisition, and how Erin is creating those opportunities through the Capital Elle Business Impact Award. This conversation is a powerful reminder that success isn't built alone, it's built through the rooms you enter, the people who believe in your vision, and the doors that open because someone chose to create access. If you've ever felt overlooked while building something meaningful, I think this episode will really resonate with you. Please leave a review, share it with your business bestie, and connect with me on Instagram @Kimberley.Hiebert. I'd love to hear what stood out most.

Website:​​ https://www.elleiance.ca/
Instagram: https://www.instagram.com/elle.iance/
LinkedIn: https://www.linkedin.com/company/the-elleiance-network/

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There are moments in business that remind you exactly what you're built for. In this episode, I reflect on an unexpected 30-day season that included delivering my first keynote, pitching our business on stage in front of 800 people, and stepping into the Dragon's Den. Each opportunity strengthened my confidence and revealed something I hadn't fully recognized before, that sharing vision, leading with purpose, and inspiring action is truly my zone of genius.

But the biggest breakthrough wasn't on stage, it happened behind the scenes. I share how I uncovered an upper limit I didn't know I was carrying, the belief that I was running out of time, and the mindset shift that's helping me move forward with more freedom and intention. If this episode resonates, share it with your business bestie, leave a review, and come tell me what you're building on Instagram @Kimberley.Hiebert. I'd love to hear your thoughts.

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What happens when you refuse to compromise your values, even when it would make growing your business easier? Today’s guest, Kristyn Carriere, shares the story behind 7 Summits Snacks and the journey that led her from performing with Disney on Ice, to developing chocolate for some of the world's biggest brands, to building a purpose-driven company after the unexpected loss of her partner. What began as an idea for better fuel for athletes became a business rooted in resilience, integrity, and a commitment to doing things differently.

The heart of this conversation is about building a business that reflects who you are, even when the road is slower or more challenging. We talk about ethical sourcing, motherhood, navigating the realities of consumer packaged goods, and why protecting your standards can become your greatest competitive advantage. Maybe you've been wrestling with the pressure to grow faster or wondering if staying true to your values is worth it. If that's where you are, I think this episode will really resonate with you. Please leave a like on this episode and share it with a woman who's building something meaningful in her life.

Website: https://sevensummitssnacks.com/

Instagram: https://www.instagram.com/7summitssnacks/

LinkedIn: https://www.linkedin.com/in/kristyncarriere/

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Something that keeps coming up for myself and in conversations with other female founders is how women who value direct communication often get labeled as bossy or “too much”. Today on the podcast, I share why clear communication has become one of my deepest values, how it has shaped my leadership, and why kindness and honesty can absolutely exist together.

If we truly believe that clear is kind, then we have to stop punishing women for speaking with conviction. This episode is an invitation to rethink the stories we tell about strong female leaders, embrace uncomfortable conversations with integrity, and create space for women to use their voices without apology. If this conversation resonates, share it with your business bestie and come tell me your thoughts on Instagram @Kimberley.Hiebert, because I’d love to hear your experience.

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Are you building from vision or from an old wound dressed up as ambition? Today’s guest, Selina Gray, gives us the reminder that your sense of “enough” has never been about a number. After building her career in finance, Selina became a controller in the oil and gas world in her twenties, and eventually turned a life-threatening health crisis into the catalyst of transformation for her relationship with money and the foundation of the work she does today. 

The root of this talk is what it really means to be “enough,” why so many women are chasing safety through success, and how being seen, challenged, and called forward can change the trajectory of your life and business. We also talk about storytelling, the power of in-person rooms, and the kind of founder growth that asks you to stop performing and start telling the truth. Maybe you’ve been questioning what all of this is really for or craving a deeper way of living. If that’s the case, I know this episode is going to land with you. Please leave a like on this episode and share it with a woman who’s building something big in her life.

Connect with Selina:

Join Selina's Trailblazer Live 2026 Event in Edmonton, AB
Website
Instagram
LinkedIn

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Today on the podcast, I unpack a value that’s become non-negotiable for me as a founder: sharing. Not just sharing credit when it’s easy, but sharing the spotlight, the workload, and the hard moments in a way that reflects true alignment. I talk about a past team experience where a person’s inability to truly “share” quietly eroded trust and momentum. I had to stop ignoring my instincts that came from the subtle “pink flags” and finally accept that I couldn’t influence this person to be someone they simply were not. 

This conversation is about the responsibility we carry as founders to protect the environments we’re building. If you’ve ever questioned your instincts around a relationship, I think this one will hit home. If it resonates, please leave a review and come connect with me on Instagram @Kimberley.Hiebert because I’d love to hear what this brings up for you.

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