68% of US Google searches now end without a click, up 7.5 points in two years, the fastest acceleration on record. Counted in raw clicks, the open web lost roughly a quarter of its search clicks in 24 months while Google's ad revenue kept growing. This episode reads the 2026 SparkToro data closely: what is driving the jump (AI Overviews, re-queries, and a still-tiny but fast-growing AI Mode), where the remaining clicks actually live by intent and device, when the informational blog stops pulling traffic and what to do instead, and the KPI conversation that has to follow when traffic stops being the number that tells the truth.

Read the full article on the Search Agency blog: https://search.agency/blog/zero-click-search-68-percent

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

GEO so far has been a citation game, getting named in an answer a human reads. A second game has started on top of it, and this one has no human reading anything. This episode covers what agentic AI does to generative engine optimization: how an agent scoring vendors queries your structured data and drops anything it cannot parse, why fixing the schema markup you already have comes before adopting anything new, what the LLM-LD standard is trying to become, why the robots.txt templates going around cite stale bot names, how this shift looks from Jakarta with super-apps and Bahasa Indonesia, and how to measure AI visibility while it all plays out.

Read the full article on the Search Agency blog: https://search.agency/blog/agentic-ai-api-first-geo

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

One browser API can drop p75 LCP from 1,800ms to 320ms with no image work, no CSS surgery, and no server migration, and Google Search itself started using it to prefetch results before you click. This episode is a practical guide to the Speculation Rules API for SEO teams: why your field data moves in Search Console even when lab scores do not, which URL patterns are worth prerendering versus prefetching, how the eagerness setting decides your server bill, how to measure the win in CrUX and GSC, why search crawlers ignore your speculation rules entirely, and when this is the wrong tool for the job.

Read the full article on the Search Agency blog: https://search.agency/blog/speculation-rules-api-seo

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Search no longer hands people ten blue links, it reads the web, synthesizes an answer, and puts a machine between you and your reader. This episode covers how to publish helpful, people-first content that still gets cited by AI Overviews, ChatGPT, and Perplexity. We break down what the March 2026 core update actually rewarded, why SEO, GEO, and AEO are three jobs rather than three names for one, how E-E-A-T became the quality signal that rules 2026, building topical ecosystems instead of orphan articles, structuring content so AI can extract it, the technical groundwork from schema to llms.txt, why roughly 91% of your AI authority lives off your own site, and how to measure success when the click is optional.

Read the full article on the Search Agency blog: https://search.agency/blog/how-to-publish-helpful-content-ai-search

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Every few months someone declares SEO dead, and the numbers keep refusing to agree. The field is not dying, it is splitting in two, and the growing half looks almost nothing like the work that defined it five years ago. This episode covers how AI search rewrote which skills get you hired: the entry-level tasks the machines already took, the four new workstreams that replaced the old org chart (AI Visibility, Entity Engineering, Citation and Authority Engineering, Content Architecture), the roles that did not exist three years ago and pay the most now, three honest ways in depending on your background, and a first-year roadmap built around doing the work on a live site instead of collecting certificates.

Read the full article on the Search Agency blog: https://search.agency/blog/how-to-start-seo-career-ai-search-era

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Pull any large site's crawl logs and a real slice of bot activity is spent on URLs that died months ago. This episode cuts through the 410 versus 404 myth: the deindex-speed gap is small, but the recrawl-frequency gap is large and measurable, with one controlled experiment finding 404s crawled nearly 50% more often than 410s. We cover what each status code actually tells a crawler, why this is a Bing and AI-crawler problem too (not just Google), when to reach for 301, 410, 404, or 503, how to deploy 410 at scale across Apache, nginx, Cloudflare, WordPress, and Shopify, and what the cleanup looks like on a real platform migration.

Read the full article on the Search Agency blog: https://search.agency/blog/http-410-vs-404-deindexation

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

A buyer asks ChatGPT whether your product is any good, and the answer comes back wrong: an invented founding date, a service you never sold, or a complaint a competitor seeded months ago. You never see the query, and the deal quietly disappears. This episode covers defensive GEO, the blind spot in a field obsessed with offense. We break down the two threats that wear the same mask (hallucination versus deliberate attacks), how a poisoned answer gets planted with just a handful of sources, why one bad source sticks while your correction bounces off, the line Google and Bing drew against AI manipulation this year, and how to build a defensive moat before you need it.

Read the full article on the Search Agency blog: https://search.agency/blog/negative-defensive-geo

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

IndexNow gets dismissed for one reason: Google does not support it. But Google is not the only index that matters anymore. This episode explains why IndexNow is really a freshness pipe into the AI answer engines, since Bing's index feeds Microsoft Copilot, DuckDuckGo, and the web search behind ChatGPT. We walk through the full setup end to end, generating a key, hosting the key file, and pinging on change, plus how to wire it into WordPress, Shopify, Cloudflare, and headless stacks, how to measure it in Bing Webmaster Tools, and the traps that quietly break it.

Read the full article on the Search Agency blog: https://search.agency/blog/indexnow-implementation-guide

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Lovable, Bolt, v0, Replit, and Cursor can ship a working site before lunch. The problem shows up weeks later: most of them ship a client-rendered app that ChatGPT, Claude, and Perplexity read as a blank page. This episode breaks down why that happens, how each builder handles rendering today, why Bing quietly decides whether ChatGPT can find you, and the exact fixes and pre-launch checklist to get a vibe coded site seen by both Google and the AI engines.

Read the full article on the Search Agency blog: https://search.agency/blog/optimize-vibe-coded-website-seo-geo-aeo

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.