Most business advice is built on the myth of linear growth: always be scaling, always be visible, always do more. But the truth is—growth isn’t constant, it’s seasonal.

In this second episode of the Foundations Series of Built to Flow, Heather Crabtree breaks down why every business needs seasons of both growth and rest—and what happens when you ignore them. Heather introduces the four business seasons of the Built to Flow™ Framework—Expansion, Integration, Contraction, and Recalibration—and shows why each one serves a vital purpose.

You’ll see how honoring your season gives you clarity, focus, and permission to lead differently. Because your business isn’t broken if you’re not always scaling—you’re just in a different season.

IMPACT POINTS

• Why linear growth is a myth—and how it leaves out rhythm, rest, and the realities of your life.
• The four business seasons explained—Expansion, Integration, Contraction, and Recalibration—and the unique role each one plays.
• Why seasons matter—from clarity and sustainability to leading with presence and honoring your true capacity.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Not sure what kind of support fits your business right now?

Listen to Your Strategic Next Step — a private podcast series designed to help you get oriented, understand your current season, and decide what kind of strategic support would serve you next.
→ Listen to the Private Podcast Series

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Visit the Explore hub to choose from the podcast, blog, or YouTube channel.
→ Explore More Here

Interested in ongoing strategic support?
Learn more about the Built to Flow Lab, a long-term strategic advisory container for entrepreneurs building businesses that evolve with their life and capacity.
→ Learn More About the Built to Flow Lab

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree