When your business feels chaotic, it’s usually not because you need to do more—it’s because you don’t know where to focus.

In this fourth episode of the Foundations Series of Built to Flow, Heather Crabtree introduces the six core focus areas that every business has: Strategic Planning, Business Model & Offers, Systems & Operations, Marketing & Sales, Financial Health, and Leadership & Team.

These six areas act as your business map, showing you exactly where to put your energy right now. Instead of scattering your attention everywhere, you’ll learn how to align your focus with your current business season. Heather also shares how these six areas support not only entrepreneurs but also strategists, coaches, and consultants who guide others through growth.

By the end of this episode, you’ll see how clarity comes from knowing where to focus—and why that’s the key to building a sustainable, life-aligned business.

IMPACT POINTS

• The six core areas explained—Strategic Planning, Offers, Systems, Marketing, Financial Health, and Leadership.
• Why they matter—every business challenge can be traced back to one of these six areas.
• How to use them—aligning focus with your season helps you move forward without burning out.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kit → heathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Lab → builttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree

Ever wonder why you’re doing all the right things in business—posting consistently, networking, pushing for growth—yet something still feels off? The problem isn’t always your strategy. Often, it’s that you’re working against the season you’re actually in.

In this third episode of the Foundations Series of Built to Flow, Heather Crabtree walks you through how to recognize your current business season so you can stop fighting yourself and start leading with clarity. You’ll learn how to assess your energy, check your capacity, notice the transition signals that hint a shift is coming, and ask the right questions to clarify where you are.

Heather breaks down the four business seasons—Expansion, Integration, Contraction, and Recalibration—and shows you how to spot which one you’re in. Because when you know your season, you stop forcing strategies that don’t fit—and start making decisions that align with your energy, your capacity, and your vision.

IMPACT POINTS

• Why clarity about your current season matters—and how confusion leads to decisions that drain instead of align.
• Four practical steps to identify your season—check your energy, assess your capacity, look for transition signals, and ask the right questions.
• The power of alignment—how leading from your true season gives you confidence, clarity, and sustainable growth.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kit → heathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Lab → builttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree

Most business advice is built on the myth of linear growth: always be scaling, always be visible, always do more. But the truth is—growth isn’t constant, it’s seasonal.

In this second episode of the Foundations Series of Built to Flow, Heather Crabtree breaks down why every business needs seasons of both growth and rest—and what happens when you ignore them. Heather introduces the four business seasons of the Built to Flow™ Framework—Expansion, Integration, Contraction, and Recalibration—and shows why each one serves a vital purpose.

You’ll see how honoring your season gives you clarity, focus, and permission to lead differently. Because your business isn’t broken if you’re not always scaling—you’re just in a different season.

IMPACT POINTS

• Why linear growth is a myth—and how it leaves out rhythm, rest, and the realities of your life.
• The four business seasons explained—Expansion, Integration, Contraction, and Recalibration—and the unique role each one plays.
• Why seasons matter—from clarity and sustainability to leading with presence and honoring your true capacity.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kit → heathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Lab → builttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree

Traditional business advice often promises freedom—but leaves entrepreneurs exhausted, misaligned, and questioning if they’re doing something wrong. In this first episode of the Foundations Series of Built to Flow, Heather Crabtree unpacks why traditional growth models don’t reflect real life—and shares a better, more sustainable way forward.

Heather introduces the Built to Flow™ Framework, a rhythm-aligned approach to business that honors your energy, capacity, and values. You’ll learn the underlying principles and community values that make Built to Flow more than just a framework—it’s a movement. Plus, Heather previews what’s ahead in the Foundations Series and gives you a first look at her upcoming book, Built to Flow: Align Your Business with the Rhythm of Your Life.

If your business looks fine on paper but doesn’t feel aligned in practice, this episode will help you understand why—and show you how to begin building a business that flows.

Impact Points from Episode 1

• Why traditional growth models fall short — the promise of “more revenue, more clients, more visibility,” the role of comparison and industry gurus, and the breaking point when your business no longer fits your life.
• The foundation of Built to Flow — the four underlying principles (Life First, Seasonal Rhythm, Sustainable Strategy, Liberation Lens) and the five community values (Intentional Action, Joyful Boldness, Flow Over Force, Evolved Resilience, Rooted in Humanity).
• A better way forward — a first look at the Built to Flow Framework, including the four business seasons and six core business areas, plus what to expect in the rest of the Foundations Series.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kit → heathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Lab → builttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree

Welcome to Built to Flow: the podcast for seasoned entrepreneurs and service providers who are ready to grow their business in alignment with their life.

In this trailer episode, host Heather Crabtree, business strategist, 3x founder, and creator of the Built to Flow Framework, shares the evolution from her previous podcast, Your Savvy Business, into a deeper, more sustainable way of leading.

She opens up about what shifted in her life and business after the loss of her daughter in 2023, how her approach has always resisted hustle culture, and why she’s helping others grow with more clarity, capacity, and rhythm.

You’ll also get a behind-the-scenes look at what to expect from the episodes ahead and how her upcoming book fits into the bigger picture.

If you’ve outgrown outdated strategies and want a business that supports who you are now, this is your space. Because every season of business calls for something different. You need a business that flows.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kit → heathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Lab → builttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree

In this podcast episode, I chat with another one of the Your Success Squad members, Mallika Malhotra, an award-winning brand strategist, mentor, and speaker. We delve into Mallika's framework, and how it helped her improve and sell her high ticket offer, her mastermind. 

Learn more about how you can work with me in 2024.

What's in this episode:

[00:01:23] Framework Refinement 

[00:03:41] Mallika's Framework

[00:11:33] Conversion Event Created from Framework

[00:13:41] Optimizing Framework for Content Creation

[00:18:48] Framework in Speaking Engagements

[00:21:00] Her High Ticket Offer, Brand Breakthrough Mastermind

 

Mallika Malhotra

Website

Mastermind

Instagram

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kit → heathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Lab → builttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree

Looking for a fun way to build your list and lead people to your signature offer, try branded virtual events.

In this episode, I chat with one of the members of my thrivemind - Your Success Squad, Amanda Shuman of CarryLove Designs about using free + paid branded virtual events to sell her premium offer...The Signature Experience (brand strategy + messaging, brand design, website copy + design and launch strategy and marketing.)

What's in this episode:

[00:01:13] Branded virtual events

[00:04:22] How Amanda promoted her free challenge event

[00:08:19] Mindset shift she made during promoting the event

[00:09:55] How much she charged for the paid event

[00:12:12] How much she made from the event

Learn more about how you can work with me in 2024.

 

CarryLove Designs

Website

Resources

Instagram

 

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kit → heathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Lab → builttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree

In this episode Ads + Funnel Expert, Ashleigh Chanél and I talk all about growing your business with Facebook + Instagram Ads. 

Are you ready to grow your business as an experienced online coach or service pro?
Get signed up to grab your copy of my new digital, interactive business magazine, Business Minded.

What's in this episode:

[00:08:00] Getting qualified people by creating ads based on goals and customer buyer journey

[00:14:20] How to know it is time to run ads

[00:24:50] When to start running ads

[00:30:00] 3 things you need to have in place before you launch your ads

[00:38:00] Different types of ads you need

If you want to learn more from Ashleigh:
Take Ashleigh's quiz to find out your high ticket lead generation strategy?

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kit → heathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Lab → builttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree

Warning: We talk about cancer and depression in this episode. We also use language that may be sensitive to you or little ears, so if this may trigger you, you may want to skip this episode. 

In this episode Mindset & Emotional Intelligence Coach, Topsie VandenBosch and I talk all about mindset and emotional intelligence in regards to entrepreneurship. 

Are you ready to grow your business as an experienced online coach or service pro?
Get signed up to grab your copy of my new digital, interactive business magazine, Business Minded.

What's in this episode:

[00:04:20] Differentiating mindset and emotional intelligence

[00:12:43] The all or nothing thought patterns that entrepreneurs struggle with

[00:19:40] Identity and entrepreneurship

[00:27:32] Self sabotage and how it can show up as entrepreneurs

[00:42:30] Imposter syndrome

If you want to learn more from Topsie:
Get Topsie's free guide to destroying the mindset spirals in entrepreneurship

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kit → heathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Lab → builttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree

In this episode, Workflow Strategist Krystal Clark, CEO of Organize Your Empire®, joins me to discuss how to organize your business to set it up for growth. Krystal shares her expertise on creating systems and workflows that work with your business and how organizing your digital back office operations with systems and workflow automations can let you stress less and live more life outside of the office.

What's in this episode:

[00:04:56] 4 parts of the Organize Your Empire® framework

[00:09:12] Setting up your systems based on your service offerings

[00:13:33] Establishing routines with Inbox project management

[00:35:44] Efficient templates to maximize productivity and profitability

[00:44:53] How to save time and effort by automating your process

[00:47:33] How to personalize automated experiences while avoiding robotic interactions

Resources:
Get your copy of my free business magazine, Business Minded.

Grab Krystal's free Get Organized Guide
Check out the Organize Your Empire® Shortcut Shop

**Note, at time of publication, Krystal's membership is closed, however, all resources can be found in the template shop.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kit → heathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Lab → builttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree