When your business feels chaotic, it’s usually not because you need to do more—it’s because you don’t know where to focus.

In this fourth episode of the Foundations Series of Built to Flow, Heather Crabtree introduces the six core focus areas that every business has: Strategic Planning, Business Model & Offers, Systems & Operations, Marketing & Sales, Financial Health, and Leadership & Team.

These six areas act as your business map, showing you exactly where to put your energy right now. Instead of scattering your attention everywhere, you’ll learn how to align your focus with your current business season. Heather also shares how these six areas support not only entrepreneurs but also strategists, coaches, and consultants who guide others through growth.

By the end of this episode, you’ll see how clarity comes from knowing where to focus—and why that’s the key to building a sustainable, life-aligned business.

IMPACT POINTS

• The six core areas explained—Strategic Planning, Offers, Systems, Marketing, Financial Health, and Leadership.
• Why they matter—every business challenge can be traced back to one of these six areas.
• How to use them—aligning focus with your season helps you move forward without burning out.

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