In this Founder Diaries episode of RecTalk, Nitin Sharma sits down with Steve Swoffer (Founder & CEO), Chester Boothe (Client Relationship Director), and Jay Muldoon (Marketing Manager) of Swof Media — a digital marketing and technology agency with over a decade of experience helping businesses grow.

Recorded at the Swof Media offices, this candid conversation explores the realities of building and running a marketing agency, from its humble beginnings to navigating today’s fast-changing digital landscape.

The trio share their insights on:

• The evolution of marketing and technology over the last 30 years
• Why partnerships matter more than transactions in client relationships
• The “leaky bucket” analogy and why retaining customers is more powerful than chasing new ones
• Tools and strategies like CRMs, email marketing, and discovery workshops that drive growth
• How to balance client trust vs. control — and the art of educating clients without just “rolling over”
• The challenges of proving ROI in marketing and aligning expectations from day one
• Their top advice for business owners in 2025 on visibility, consistency, and committing fully to marketing
• Life and business lessons, from slowing down to avoiding comparison and ultimately running your own race

This episode is perfect for business owners, founders, and marketing leaders who want to:

• Build stronger, trust-led client relationships
• Improve retention before chasing new customers
• Understand how to measure marketing ROI realistically
• Learn how to navigate control, trust, and education in client-agency partnerships
• Gain inspiration from three professionals who’ve built a thriving agency on honesty, consistency, and passion

🔗 Connect with Steve, Chester and Jay

Steve Swoffer: https://www.linkedin.com/in/steveswoffer/

Chester Boothe: https://www.linkedin.com/in/chesterboothe/

Jay Muldoon: https://www.linkedin.com/in/jay-muldoon/

Swof Media: https://www.linkedin.com/company/swof-media/

🔗 Connect with Nitin Sharma

https://www.linkedin.com/in/nitin-rectools/

Discover recruitment tools and services at Rectools.io: https://www.rectools.io/

Find out about the Recruitment Curry Club:

https://www.linkedin.com/company/the-recruitment-curry-club/

New episodes of RecTalk and Founder Diaries drop every Wednesday and Friday.

Listen to RecTalk on another platform: https://rectalk.co.uk/

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