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Founder Frequency
Founder Frequency episodes
- Ep. 6 — Why the best things happen before you're ready with Sarita Runeberg
In this episode of Founder Frequency, Caitie sits down with Sarita Runeberg, CEO of Maria 01, to explore what happens when curiosity becomes your compass, and why some of the most meaningful opportunities arrive long before you feel ready for them. And spoiler: there was never a master plan. Just a willingness to stay open, keep learning, and trust where each next step might lead.
From studying political science and building an international career across multiple industries to leading one of Europe's largest startup ecosystems, Sarita shares the experiences, decisions, and unexpected opportunities that shaped her path and how staying true to herself became one of her greatest strengths along the way.
Together, they explore what authentic leadership looks like in practice, why visibility and representation matter when shaping the future of an ecosystem, and how communities and role models help expand what feels possible for others. They also discuss the evolving role of Maria 01 in Finland's startup ecosystem, the responsibility that comes with influence, and why some of the best opportunities in life emerge before we feel fully ready for them.
Resources from the episode- Learn more about Maria01: website | LinkedIn
- Maria01's The Launchpad Program
- 2025 Impact Report
- Instagram: @mariazeroone
- Connect with Sarita Runeberg on LinkedIn
Where to find us!- Learn more about wednesday: website | LinkedIn
- Instagram: @wednesday.community
- Connect with Caitie on LinkedIn
📢 Don’t forget to subscribe & leave a review!About Founder FrequencyFounder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.56 min - Ep. 5 — Embracing imperfection with Anna BrchiskyIn this episode of Founder Frequency, Caitie sits down with Anna Brchisky, Founder and CEO of Bamla Agency, to explore what it really looks like to build something from the ground up, and grow alongside it. And spoiler: it rarely starts with a perfect plan. It starts with trusting your instincts, taking the next step, and learning in real time.From starting Bamla Agency at her kitchen table to scaling it into a fast-growing agency in just a few years, Anna shares the decisions, pivots, and mindset shifts that shaped her journey, and what it looked like to keep moving forward without having everything figured out.Together, they get into the role of self-trust and intuition in becoming a founder, why embracing imperfection is often what unlocks real growth, and how curiosity can become one of your most powerful tools for navigating uncertainty. They also explore what it means to lead without ego, build resilience through constant learning, and create something meaningful while staying true to yourself.In this episode, we talk about:
- Starting Bamla Agency at the kitchen table and the early days of building from scratch
- Transitioning from freelancing to building a company
- Getting big clients early and navigating growth without a clear roadmap
- Why self-trust and intuition matter more than having all the answers
- Embracing imperfection and learning through mistakes
- How curiosity helps you adapt, pivot, and build resilience
- Letting go of ego to grow into a stronger, more grounded leader
- The power of valuing your own skills and expertise
Resources from the episode- Learn more about Bamla Agency: website | LinkedIn
- Instagram: @bamla.agency
- Connect with Anna Brchisky on LinkedIn
Where to find us!- Learn more about wednesday: website | LinkedIn
- Instagram: @wednesday.community
- Connect with Caitie on LinkedIn
📢 Don’t forget to subscribe & leave a review!About Founder FrequencyFounder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.49 min - Ep. 4 — Why the things that scare you are often worth pursuing with Noora SaksaWhat if the step you’re waiting to feel ready for is actually the one that creates the momentum you need?In this episode of Founder Frequency, Caitie sits down with Noora Saksa, CEO of Slush, to explore how momentum is actually created, and why it rarely comes from having everything figured out. And spoiler! It’s built by following what feels interesting, taking the small step forward, and choosing action over overthinking.From growing up in a small village in eastern Finland to leading one of the world’s most recognized startup organizations, Noora shares the decisions that shaped her path, and the moments where she chose to act before she felt 100% ready.Together, they get into what “ready enough” really looks like in practice, why the slightly uncomfortable option is often the one worth taking, and how self-trust is built through proof. They also pull back the curtain on what it takes to build environments like Slush—from creating trust and momentum within teams to actively shaping a more inclusive startup ecosystem for women and non-binary founders.In this episode, we talk about:
- Growing up in a small village and how early exposure to grit shaped Noora’s mindset
- The unexpected moment that pulled her into the startup ecosystem
- Why a simple “why not apply?” mentality can open doors you didn’t plan for
- Choosing the role that felt the most uncomfortable and why that’s often the right path
- How to break big, intimidating decisions into small, actionable steps
- What “ready enough” actually looks like in real life
- What it takes to create trust, momentum, and excitement as a leader
- How Slush is actively shaping a more inclusive ecosystem
Where to find us!- Instagram: @wednesday.community
- wednesdaycommunity.com
- Stay connected on LinkedIn
- Connect with Caitie on LinkedIn
Resources from the episode- Learn more about Slush: website | LinkedIn | Instagram
- Apply to be a Slush Team Lead by 11 May: apply here
- Grab your early bird ticket to Slush 2026 here
- Connect with Noora on LinkedIn
📢 Don’t forget to subscribe & leave a review!About Founder FrequencyFounder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.43 min - Ep. 3 — Why you don’t need a big idea or a “spark” to start with Eeva Siika-ahoYou don’t wake up one day suddenly feeling like a founder but at some point, you start acting like one.In this episode of Founder Frequency, Caitie sits down with Eeva Siika-aho, CEO of Helsinki Think Company and former co-founder, to explore what it actually looks like to become a founder.Together, they unpack how identity, environment, and exposure shape that journey, and why so many people don’t see themselves as founders until much later than they could.From working closely with students at the very beginning of their paths to navigating her own transition from co-founder to CEO, Eeva shares a grounded perspective on what it really takes to start.In this episode, we talk about:
- When someone actually starts to see themselves as a founder
- The role of environment, timing, and permission in getting started
- What to do if you don’t feel the “spark” (yet)
- The biggest misconceptions about starting something of your own
- The idea of a “career mosaic” and nonlinear paths
- And why not fitting the typical mold might be the point
Where to find us!- Keep up to date on Instagram: @wednesday.community
- wednesdaycommunity.com
- Connect with wednesday. on LinkedIn
- Find Eeva on LinkedIn
- Learn more about Helsinki Think Company: website | LinkedIn
- Connect with Caitie on LinkedIn
✨ Don’t forget to subscribe & leave a review!✨About Founder FrequencyFounder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.26 min - Ep. 2 — Why being an outsider can be your biggest advantage with Riikka LoisamoWhat if building something meaningful is less about fitting in, and more about growing into your place over time?In this episode of Founder Frequency, Caitie sits down with Riikka Loisamo, CEO of The Shortcut—an organization helping internationals in Finland find their path through employment and entrepreneurship. With a career spanning Singapore, Taiwan, and Kenya, and experience across banking and tech (including expanding Slush internationally), Riikka brings a global perspective to how people build, adapt, and create opportunities across different environments.Together, they explore what it looks like to open doors—not just for yourself, but for others. From supporting international talent to building programs like Spark Academy, this conversation highlights how ecosystems evolve when more perspectives are included. They also reflect on how confidence, direction, and belonging are often things we grow into and not things we need to have figured out from the start.If you’ve ever felt like your path doesn’t look “typical,” or wondered how to turn your background into something valuable, this episode offers a refreshing perspective. One that reminds you that there are many ways to build, and that your way is allowed to take shape as you go.In this episode, we talk about:
- What The Shortcut is and how it supports international talent in Finland
- Riikka’s journey across banking, tech, and global ecosystems
- Why there’s no single path into entrepreneurship
- How programs like Spark Academy are opening new doors for women
- Turning your background into a strength when building something new
- What it means to create opportunities for yourself and for others
- Lessons from working across Singapore, Taiwan, and Kenya
- Growing into confidence and direction over time
- The role of community in shaping what feels possible
- Why more diverse perspectives make the ecosystem stronger
Where to find us!- Keep up to date on Instagram: @wednesday.community
- Explore the wednesday. database!
- Connect with wednesday. on LinkedIn
- Find Riikka on LinkedIn
- Learn more about The Shortcut: website | LinkedIn
- Connect with Caitie on LinkedIn
✨ Don’t forget to subscribe & leave a review!✨About Founder FrequencyFounder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.43 min - Ep. 1 — Why figuring it out as you go is part of the process with Blanka & Helmi
What if finding your place in the startup ecosystem isn’t about fitting a mold, but slowly building your own?
In this relaunch episode of Founder Frequency, Caitie sits down with wednesday.’s 2026 co-leads, Blanka Bartfai and Helmi Peipinen, to kick off a new chapter of the podcast and the community. Together, they share what wednesday. is today, why they chose to step into leadership, and what it looks like to take on responsibility for a growing, mission-driven community.
This conversation moves between the practical and the personal — from navigating the startup ecosystem without a clear roadmap to learning how to trust your intuition over time. They talk about what it means to care deeply about your work, how to hold that responsibility with intention (without burning out), and why feeling like you don’t quite “fit” can actually be the starting point for something meaningful.
In this episode, we talk about:
- What wednesday. is and the role it plays in the ecosystem today
- Why Blanka and Helmi chose to step into co-lead roles
- Hosting events, building community, and what’s been happening behind the scenes
- Learning to prioritize when everything feels important
- Navigating responsibility while staying grounded
- The pressure of always having a “never-ending” to-do list
- Building a relationship with your intuition over time
- Carving a path into the startup ecosystem without a clear blueprint
- Letting yourself grow into spaces you once felt outside of
- Why passion and sustainability need to co-exist
Where to find us!
- Keep up to date on Instagram: @wednesday.community
- Explore the wednesday. database!
- Connect with wednesday. on LinkedIn
- Blanka on LinkedIn
- Helmi on LinkedIn
- Connect with Caitie on LinkedIn
✨ Don’t forget to subscribe & leave a review!✨
About Founder Frequency
Founder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.
35 min - Episode 5: Growth, Investing, and AI with MariOlivia speaks with Mari Luukkainen, an experienced entrepreneur and investor. They talk about investing, how AI (and especially vibe coding) is helping people build, and what it means to navigate the startup world as part of a minority.Learn more:Website, Database, Instagram, LinkedIn49 min
- Episode 4: Katja on the Power of CommunityOlivia and Co-Host Helmi speak with Katja Presnal, an entrepreneur who built CRUSH to create space for women to connect and thrive. They talk about her founder story, the role of community, and what makes CRUSH a movement, not just a meetup (and much more...)Learn more:Website, Database, Instagram, LinkedIn55 min
- Episode 3: From Passion to Profit with Kristiina
Olivia sits down with Kristiina Warden, who turned her passion into Finland’s top luxury handbag spot on her first try. They talk about starting lean, staying motivated, and why strong customer relationships matter from day one.
Kristiina's InstagramLearn more:
Website, Database, Instagram, LinkedIn
44 min - Episode 2: Pia-Maria's Journey into the Startup Ecosystem
Olivia sits down with Pia-Maria Nickström to hear how she started her entrepreneurial journey and the role of early-stage support and community in turning ideas into action.
Learn more:
Website, Database, Instagram, LinkedIn
42 min
About Founder Frequency
From the publisher's feed
Founder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.
Rooted in the Finnish startup ecosystem and open to global voices, Founder Frequency exists to make entrepreneurship feel more visible, relatable, and possible for anyone who’s ever thought, “could I actually do this?”
About wednesday.:
wednesday. is a leading student-driven community in the Nordics, focused on amplifying women and non-binary founder voices and building a more inclusive, human, and accessible startup ecosystem.