Founder In Progress

In episode 104, we sit down with Hugo — a lifelong creator who has built, lost, and rebuilt across construction, real estate, entrepreneurship, music, and global leadership. Filmed in Monterrey, Mexico, this conversation explores the deeper thread behind all of it: Hugo’s love of creating from zero. He opens up about failure, losing confidence, rebuilding his identity, and the personal breakthroughs that helped him reconnect with himself, his work, and the kind of life he actually wanted to build.

We also dive into Burning Man, therapy, alchemy, music, and the mindset shifts that shaped his newest creative projects. From learning how to trust himself again to creating spaces for others to express their art, Hugo shares a perspective on entrepreneurship that goes far beyond business. This episode is about flow, transformation, reinvention, and what it means to keep creating — even after life forces you to start over.

LEARN MORE about Hugo

Instagram - https://www.instagram.com/elespacio.io/following/ - https://www.instagram.com/hugoasalinas/

LinkedIn - https://www.linkedin.com/in/hugo-a-salinas-75a71024/

Website - https://elespacio.io/

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Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

In Episode 103, filmed in Monterrey, Mexico, we sit down with Walter and his co-founders at Wasco to unpack how they’re turning industrial waste into certified construction materials. The conversation explores the origin of the company, the pollution challenges that inspired Walter to act, and how the team built a business at the intersection of mining, cement, and construction to create solutions that are both sustainable and commercially viable.

They also get into the reality of scaling climate tech in conservative industries, from product validation and strategic partnerships to funding, licensing, and expanding across the Americas. This episode is about persistence, accountability, and what it really takes to build solutions that can work at industrial scale while making a measurable environmental impact.

LEARN MORE about Walter

Instagram - https://www.instagram.com/wascomexico/

LinkedIn - https://www.linkedin.com/in/waltermatamtz/ - https://www.linkedin.com/company/wascomexico/

Website - https://www.wascompany.com/

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LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

In Episode 102 of Founder In Progress, filmed in Monterrey, Mexico, we sit down with Ivan Garza—an entrepreneur building across marketing, music, and venture-backed startups—to unpack what it really looks like to build companies with purpose in today’s world.

Ivan shares his journey from growing up in an entrepreneurial family to launching a live events company that worked with 150+ emerging artists across Mexico—before losing it all during COVID. From there, we dive into how he rebuilt, transitioning into marketing, sound branding, and now a venture studio model focused on building and scaling startups from the ground up.

This conversation covers the reality of building in LATAM, why many industries are still outdated, how to pivot when everything falls apart, and how to know when to walk away and start again. At its core, this episode is about resilience—because entrepreneurship isn’t glamorous, and success isn’t just business, it’s the life you build alongside it.

LEARN MORE about Ivan De La Garza

Instagram - https://www.instagram.com/ivandelagarzamx/

LinkedIn - https://www.linkedin.com/in/ivandelagarzamx/ - https://www.linkedin.com/company/abetterworldventures/

Website - https://abetterworld.ventures/

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Facebook - https://facebook.com/2CMadeIt

LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

In Episode 101, filmed in Monterrey, Mexico, we sit down with Luisa, the founder of Pico Norte, to explore how she built more than a climbing gym — she built a people-centered community rooted in vulnerability, purpose, and personal growth. From accidentally discovering climbing to leading Pico Norte with a vision of inclusion, conscious leadership, and authentic connection, Luisa shares how the sport transformed her life and how that same mindset now shapes her business.

This conversation dives into sustainable growth, community building, and why putting people before profit creates lasting impact. Luisa opens up about leadership, self-doubt, creating safe spaces, and what it means to grow a business without losing its soul. If you’re a founder, operator, or anyone interested in business with purpose, this episode offers a thoughtful and refreshing perspective.

LEARN MORE about Luisa

Instagram - https://www.instagram.com/piconorte/

- https://www.instagram.com/riosluisafer/

LinkedIn - https://www.linkedin.com/in/luisa-fernanda-r%C3%ADos-su%C3%A1rez-b8885baa/ - https://www.linkedin.com/company/piconorte/

Website - https://piconorte.mx/

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LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

Logistics is a $1 trillion industry — and much of it still runs on email, WhatsApp, and phone calls.

In this episode, we sit down with Diego Rhon, a founder building an AI-driven logistics brokerage designed to automate freight coordination without breaking trust or existing workflows.

Diego explains why logistics has resisted innovation for decades, why brokers still exist, and why most automation efforts fail in fragmented markets like Mexico and Latin America. Instead of forcing companies onto new platforms, his approach uses AI to replicate the human coordination layer — quietly structuring information while preserving the way people already work.

The conversation also dives into the founder journey behind the product: leaving a stable job, navigating doubt and imposter syndrome, raising capital across different markets, and staying focused on execution when progress feels slow.

LEARN MORE about Diego Rhon

LinkedIn - https://www.linkedin.com/company/r8log/jobs/ - https://www.linkedin.com/in/diegorhon/

Website - https://www.r8log.com/

FOLLOW US on social media

Instagram - https://instagram.com/2cmadeit/

Facebook - https://facebook.com/2CMadeIt

LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

In Episode 99, filmed in Monterrey, Mexico, we sit down with Juan, founder of Kali Coffee, to explore how his journey takes coffee from the farms of Chiapas to supermarkets, cafés, and beyond.

We unpack the reality of Mexico’s coffee market — where 80–85% of consumption is still instant — and the shift happening as independent cafés surge across cities like Monterrey. Juan breaks down Kali Coffee’s vertically integrated model, the difference between green and roasted coffee margins, and why scaling through supermarkets is a completely different game than opening cafés.

He also shares a high-pressure moment when a major contract nearly fell through, and what it taught him about resilience, diversification, and leadership.

At the core of Kali Coffee is a belief in conscious capitalism — building a business where producers, partners, employees, and customers all win. This episode is about patience, relationships, brand building, and staying true to your vision while scaling.

If you’re a founder, operator, or coffee enthusiast, this one blends strategy with story.

LEARN MORE about Juan Carlos Garcia

Instagram - https://www.instagram.com/kalicoffeehouse/

LinkedIn - https://www.linkedin.com/in/juan-carlos-garcia-895b48a5/ - https://www.linkedin.com/company/kalicoffeeroasters/

Website - https://kalicoffee.com/es-ca?srsltid=AfmBOoo7F5pu1pl4vfcH73AG1NtxGcdsN_HeqRbWGvKs2k08zpX2n6VS

FOLLOW US on social media:

Instagram - https://instagram.com/2cmadeit/

Facebook - https://facebook.com/2CMadeIt

LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

In episode 98, filmed in Monterrey, Mexico, we sit down with Daniel — a five-time founder and exited entrepreneur — to break down one of the biggest hidden problems in LATAM’s business ecosystem: the exit gap.

Why do only ~2% of businesses in Mexico successfully exit, compared to 10–20% in the U.S. and other developed markets? Is it culture? Liquidity? Lack of access to buyers? Or simply that founders don’t even realize selling is an option?

Daniel has lived both sides of it. After building and exiting a company in 2017, and later experiencing a deal that fell through, he realized something surprising: in LATAM, “finding a buyer” still often means digging through spreadsheets and personal networks.

So he built Adquiere.ca — a platform connecting buyers and sellers across the Hispanic market to make M&A faster, safer, and more accessible.

LEARN MORE about Daniel Rodriguez

Instagram - https://www.instagram.com/adquiere.co/

LinkedIn - https://www.linkedin.com/company/adquiere-co/ - https://www.linkedin.com/in/danrdzd/

Website - https://adquiere.co/

FOLLOW US on social media:

Instagram - https://instagram.com/2cmadeit/

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LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

In Episode 97, Lucia shares how Harbor has spent over 30 years helping companies make faster, smarter, and more informed decisions. From macroeconomic forecasting to real-time inflation analysis, she breaks down why reliable, timely data is only half the equation — and why the human factor still matters more than ever in the age of AI.

We dive into the reality of forecasting in uncertain environments shaped by geopolitics, trade wars, inflation, and shifting supply chains. Lucia explains why businesses need an unbiased third party before making major investment decisions — and how internal forecasts can quietly become influenced by hope, ideology, or preference.

This conversation also explores her journey from intern to CEO, the culture of “always deliver more than expected,” and what it really takes to build trust that lasts decades.

LEARN MORE about Lucia Garza

Instagram - https://www.instagram.com/lucygarzagarza/

LinkedIn - https://www.linkedin.com/in/luc%C3%ADa-garza-garza-679a4662/?utm_source=chatgpt%2Ecom&originalSubdomain=mx

Website - https://harboreconomics.com/en/expert-team/?utm_source=chatgpt.com

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LinkedIn - https://www.linkedin.com/company/2cmadeit/

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Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

In Episode 96, filmed in Monterrey, Mexico, we sit down with Ricardo — architect turned founder of Monte Coyote, one of the city’s leading specialty coffee brands. He shares how his background in architecture and hospitality design prepared him to build a café rooted in flow, storytelling, and customer experience.

We talk about scaling from an expected 30–40 cups a day to 500–700, why “opening day is when the fantasy ends,” and how he navigated Monterrey’s 2022 water crisis as a founder. Ricardo also breaks down the importance of loyalty over hype, training baristas to guide customers into specialty coffee, and why Monte Coyote sources exclusively Mexican beans.

If you’re building in hospitality or any experience-driven business, Episode 96 is a masterclass in adaptability, brand consistency, and founder resilience.

LEARN MORE about Ricardo Luna

Instagram -https://www.instagram.com/montecoyote/

LinkedIn - https://www.linkedin.com/in/ricardourbinaluna/

- https://www.linkedin.com/company/montecoyote/

Website - https://montecoyote.com

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LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

In Episode 95, filmed in Monterrey, Mexico, we sit down with Rodrigo, a builder who followed a small opportunity that turned into real momentum. What started as a simple eSIM experiment for family and friends quickly became a fast-scaling business serving 10,000+ customers, built on a rare balance of deep automation and high-touch customer support.

In this conversation, Rodrigo breaks down why customer service became their unfair advantage in a space dominated by bots and bad onboarding, and how refunds, trust, and word of mouth fueled growth. We unpack the tension between automation and white-glove experience, what actually makes digital ads convert, and what started to strain when growth accelerated faster than expected.

We also dive into founder mindset — making decisions without an “adult in the room,” balancing risk, working with co-founders, and raising pre-seed capital after proving real demand. This episode is for founders and operators who want to scale efficiently without losing trust, control, or clarity.

LEARN MORE Rodrigo de la Garza

Instagram - https://www.instagram.com/datosdeviajemx/

LinkedIn - https://www.linkedin.com/in/rodrigo-de-la-garza-3b2313191/ - https://www.linkedin.com/company/puntadigital/

Website - https://datosdeviaje.com/

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LinkedIn - https://www.linkedin.com/company/2cmadeit/

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Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact