This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027.

In this episode, I’m capturing six lessons from January 2026, recorded in real time while building a mid–six-figure service business.

Lessons from January 2026:

• Scarcity works when trust already exists
• Breaking beliefs unlocks faster progress
• The game is heaven, not hell
• Value stacking increases perceived value in sales
• Simple messages need to be repeated often
• How we launched a pricing increase the right way

Resources:

• The Chore Club: https://www.thetododudes.com/chore-club
• He Leadeth Me Book: ⁠https://a.co/d/h5qgYBj⁠
• Alex Hormozi & Tony Robbins Podcast: https://open.spotify.com/episode/6OXqTdIr33hh21OZPZ2yXV?si=3d67281ba0c04a1b&nd=1&dlsi=62deae23e6844a4c