Built from Scratch

This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027.

In this episode, I’m capturing five lessons from September 2026, recorded in real time while building a mid–six-figure service business.

Lessons from September 2026:

1. Lesson 1 — Consistent service needs a consistent team
2. Lesson 2 — Step back so others can step up
3. Lesson 3 — Documentation isn't training
4. Lesson 4 — Five stars don't mean they come back
5. Lesson 5 — Be careful what you lock yourself into

This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027.

In this episode, I’m capturing five lessons from August 2026, recorded in real time while building a mid-six-figure service business.

Lessons from August 2026:

1. Lesson 1: Build it for the team first
2. Lesson 2: Speed is part of the product
3. Lesson 3: Focus means saying no
4. Lesson 4: Structure creates capacity
5. Lesson 5: If it's not defined, someone else will define it

This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as we build toward a $1M business by the end of 2027.

In this episode, I’m capturing five lessons from July 2026, recorded in real time while building a mid–six-figure service business.

Lessons from July 2026:

1. Lesson 1 — Standards decay at the speed of delayed consequences
2. Lesson 2 — Sometimes you go backwards to go forwards
3. Lesson 3 — Framing sets the price, the price doesn't set itself
4. Lesson 4 — Networking can happen in unexpected places
5. Lesson 5 — Outgrowing the identity that got us started

This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027.

In this episode, I’m capturing five lessons from June 2026, recorded in real time while building a mid–six-figure service business.

Lessons from June 2026:

1. The Trait That Built This Business Is Now Its Ceiling
2. The Cost of Taking Our Eye Off the Team
3. We Picked a Number and Called It a Strategy
4. Why Stories Beat Bullet Points
5. A Little Prep Turned a Stranger Into a Sale

This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027.

In this episode, I’m capturing five lessons from May 2026, recorded in real time while building a mid-six-figure service business.

Lessons from May 2026:

1. It ran without me, but running isn't growing
2. A strategy without a process is just a good intention
3. The cheap option is often the expensive one
4. Sometimes free is the smartest price
5. A better model beats a better price

Resources:

• Diary of a CEO with Scott Galloway

Concept:

This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027.

In this episode, I’m capturing five lessons from April 2026, recorded in real time while building a mid–six-figure service business.

Lessons from April 2026:

1. Partner With People Who Are Ahead of You
2. Get the House in Order Before You Leave It
3. Marketing Takes More Volume Than You Think
4. AI Is a Tool, Not a Decision-Maker
5. A Vague Objective Will Eat Your Calendar

This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027.

In this episode, I’m capturing five lessons from March 2026, recorded in real time while building a mid-six-figure service business.

Lessons from March 2026:

1. Effort Is a Deposit, Even When You Don’t See the Return
2. Having One Focus Moves the Business the Most
3. Plan First, Then Move Fast
4. Turn Numbers Into a Story
5. If the Business Breaks Without You, It’s Not Ready to Scale

Description:

This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027.

In this episode, I’m capturing five lessons from February 2026, recorded in real time while building a mid-six-figure service business.

Lessons from February 2026:

1. Consistency Will Teach and Reward You
2. It Must Be Explainable to a 5th Grader
3. If You Pay Hourly, You’ll Get Hourly Work
4. Launch Version One Before It’s Perfect
5. From Make or Break to Measured Progress

Resources:

• Silos, Politics and Turf Wars by Patrick Lencioni
• Toyota's 5 Why's

This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027.

In this episode, I’m capturing six lessons from January 2026, recorded in real time while building a mid–six-figure service business.

Lessons from January 2026:

• Scarcity works when trust already exists
• Breaking beliefs unlocks faster progress
• The game is heaven, not hell
• Value stacking increases perceived value in sales
• Simple messages need to be repeated often
• How we launched a pricing increase the right way

Resources:

• The Chore Club: https://www.thetododudes.com/chore-club
• He Leadeth Me Book: ⁠https://a.co/d/h5qgYBj⁠
• Alex Hormozi & Tony Robbins Podcast: https://open.spotify.com/episode/6OXqTdIr33hh21OZPZ2yXV?si=3d67281ba0c04a1b&nd=1&dlsi=62deae23e6844a4c

After hiring over 150 people, I’ve learned one powerful truth: when someone doesn’t work out, it’s usually our fault.

In this episode, I’m unpacking what truly makes (or breaks) a team member’s success.. your onboarding process.

We’ll cover:1️⃣ The onboarding experience that sets people up to win2️⃣ How to make those first days on the job actually matter3️⃣ And how to retain your best talent long-term

Whether you’re scaling your first team or refining your company culture, this episode will show you how to turn new hires into A-players, starting from day one.