EPISODE 70
Kevin and Jason go guest-free for a wide-ranging conversation about what happens when AI starts sounding like you, posting for you, and filling up your inbox. They open by admitting they ran this very episode through an AI video podcast generator and got back a 31-minute clip where neither of them blinked once, then dig into the dead internet theory and why Kevin's real objection isn't that the internet is dead but that it was never trustworthy to begin with — including the moment he discovered more than half of what Perplexity was feeding his research agent came from scraper sites. From there they get practical: why founder thought leadership almost always fails on time rather than talent, the four ways to run it without writing every post yourself, why going viral off a Sam Altman hook produces friends texting you instead of pipeline, and the uncomfortable truth that your actual buyer may be a physician standing at a hot desk logged in under somebody else's name. The back half turns to the mess AI leaves behind — the rise of the "agent inbox," an agent that apologized for taking the weekend off, and why both of them default to the most expensive model available and treat the bill as tuition rather than overhead.
CHAPTERS
00:00 – The $200 brain
00:40 – We made an AI version of this podcast
02:39 – The dead internet theory
04:39 – When Perplexity poisons your own research
05:49 – Watermarks, fingerprints, and who owns your writing
06:55 – Founder thought leadership: worth the time?
09:26 – Four ways to do it without doing it all yourself
12:00 – The rise of the course boi
14:31 – Fish where the fish are
17:11 – The agent inbox
20:49 – Token maxing
25:01 – Founder Mode top five
LINKS
Stay Connected with Founder Mode
Subscribe to our newsletter
Connect with Kevin
LinkedIn • X/Twitter
Connect with Jason
LinkedIn • X/Twitter
EPISODE 70
Kevin and Jason go guest-free for a wide-ranging conversation about what happens when AI starts sounding like you, posting for you, and filling up your inbox. They open by admitting they ran this very episode through an AI video podcast generator and got back a 31-minute clip where neither of them blinked once, then dig into the dead internet theory and why Kevin's real objection isn't that the internet is dead but that it was never trustworthy to begin with — including the moment he discovered more than half of what Perplexity was feeding his research agent came from scraper sites. From there they get practical: why founder thought leadership almost always fails on time rather than talent, the four ways to run it without writing every post yourself, why going viral off a Sam Altman hook produces friends texting you instead of pipeline, and the uncomfortable truth that your actual buyer may be a physician standing at a hot desk logged in under somebody else's name. The back half turns to the mess AI leaves behind — the rise of the "agent inbox," an agent that apologized for taking the weekend off, and why both of them default to the most expensive model available and treat the bill as tuition rather than overhead.
CHAPTERS
00:00 – The $200 brain
00:40 – We made an AI version of this podcast
02:39 – The dead internet theory
04:39 – When Perplexity poisons your own research
05:49 – Watermarks, fingerprints, and who owns your writing
06:55 – Founder thought leadership: worth the time?
09:26 – Four ways to do it without doing it all yourself
12:00 – The rise of the course boi
14:31 – Fish where the fish are
17:11 – The agent inbox
20:49 – Token maxing
25:01 – Founder Mode top five
LINKS
Stay Connected with Founder Mode
Subscribe to our newsletter
Connect with Kevin
LinkedIn • X/Twitter
Connect with Jason
LinkedIn • X/Twitter
