Founder2Founder with Aaron Spivak

In this episode of Founder2Founder, Aaron Spivak sits down with Gaurav “Gord” Hundal, a 19-year-old real estate developer who has already flipped multiple homes and recently completed a luxury property listed for over $5 million in Fort Lauderdale. After experimenting with businesses like event promotion and clothing at a young age, Gaurav eventually found his passion in real estate development and house flipping.

Gaurav shares how discipline, strong family values, and relentless curiosity helped him transition from small renovation projects into the luxury real estate market. From navigating contractor mistakes to building trust in an industry dominated by older professionals, this conversation explores the mindset required to build credibility, take calculated risks, and stay committed to long-term growth.

Chapters:
 02:10 – Growing Up Around Entrepreneurship and His First Business
 03:10 – Throwing Underage Events and Early Hustle
 04:25 – Launching a Clothing Brand as a Teenager
 05:17 – Searching for Purpose Through Entrepreneurship
 07:24 – Why Gaurav Still Attends College While Building Businesses
 09:42 – The Social Value of School for Young Entrepreneurs
 11:32 – Discovering Real Estate and His First House Flip
 12:42 – How House Flipping Actually Works
 14:38 – The Profit Potential of Real Estate Development
 15:29 – Why Gaurav Transitioned Into Luxury Homes
 17:29 – The $3.6M Luxury Property Investment
 18:51 – Closing the Deal and Navigating Market Changes
 19:49 – The Hard Lesson: Never Blindly Trust Contractors
 21:06 – Systems Gaurav Uses to Avoid Getting Burned
 22:28 – Why Honouring Deals Builds Long-Term Success
 24:37 – The Role of Integrity and Karma in Business
 26:33 – Overcoming Age Bias as a Young Entrepreneur
 28:23 – Managing Real Estate Projects for Other Investors
 29:46 – Why Reputation Is Everything in Real Estate
 32:22 – Lessons Learned From Growing Up With Four Older Brothers
 36:18 – The Discipline That Drives His Work Ethic
 38:13 – Gaurav’s Daily Routine and Work Schedule
 41:50 – The Importance of Obsession in Early Entrepreneurship
 44:56 – Advice Gaurav Would Give His 14-Year-Old Self
 47:38 – Handling Criticism, Doubt, and External Judgment
 50:14 – Final Thoughts on Environment, Family, and Success

Guest Links:
Instagram: https://www.instagram.com/gauravhundalll/

If you're a founder doing $1MM+ in annual revenue, apply for the Founders Club today: https://go.foundersclubofficial.com/intro-fc-aaron

Stay Connected!
Aaron Spivak:
IG: @‌Spivak
Linkedin

The Founders Club
IG: @‌TheFoundersClub
Website www.foundersclubofficial.com 

Founder2Founder:
TikTok @‌Founder2FounderPodcast
Youtube @‌Founder2Founder.Podcast

In this episode of Founder2Founder, Aaron Spivak sits down with David Balinski, Founder & CEO of Wire Health. With a background spanning risk management, pharmaceutical lobbying, national benefits consulting, and health plan M&A, David has built nine companies and dedicated his career to fixing one of the biggest failures in American healthcare: mental health access.

David shares the hard lessons he learned about partnerships, equity, incentives and culture, alongside a deep dive into the realities of mental health in entrepreneurship. From bipolar disorder among founders, to the limitations of SSRIs, emerging therapies like ketamine, and alternative healthcare strategies that have saved his family over $150,000. This conversation challenges how leaders think about responsibility, performance, and the systems supporting their teams.

Chapters:
 01:08 – Why David Focused on Fixing Healthcare
 02:42 – The Mental Health Gap in American Insurance
 03:38 – Early Entrepreneurial Instincts and Lemonade Stands
 05:20 – From Screenwriting Dreams to Health Insurance Underwriting
 06:04 – The Hardest Lessons From Building Nine Companies
 08:20 – The Cost of Trusting the Wrong People
 09:11 – Why Giving Equity Too Early Is a Founder Mistake
 12:43 – What to Do When a Key Employee Asks for Equity
 14:30 – Building Advisory Boards That Protect You From Yourself
 16:50 – Profit Share vs. Equity: A Smarter Alternative
 18:47 – Incentives, Commission Structures, and Performance Culture
 22:16 – Why Culture Is a Founder’s Real Job
 25:26 – Blameless Problem Solving and Avoiding Toxic Behavior
 28:02 – The Mental Health Reality Founders Don’t Talk About
 30:01 – Bipolar Disorder in Entrepreneurs (4x the General Population)
 32:02 – MDMA, PTSD, and Emerging Treatment Conversations
 40:43 – Why Wire Health Sends Patients to Ketamine Treatment
 45:37 – The 30% Problem With SSRIs
 49:10 – Why David and His Family Don’t Use Traditional Health Insurance
 55:21 – How Medical Sharing and Direct Primary Care Work
 59:45 – Wire Health’s Employer-Focused Mental Health Model
 1:01:30 – Choosing Investors Who Align With Your Mission
 1:04:03 – The Recovery Friendly Workplace Movement
 1:06:48 – Creating Psychological Safety at Work
 1:10:16 – Final Reflections on Purpose, Impact, and Responsibility

Guest Links:
Website: https://wire.health/
LinkedIn: David Balinski
Wire Health

If you're a founder doing $1MM+ in annual revenue, apply for the Founders Club today: https://go.foundersclubofficial.com/intro-fc-aaron

Stay Connected!
Aaron Spivak:
IG: @‌Spivak
Linkedin

The Founders Club
IG: @‌TheFoundersClub
Website www.foundersclubofficial.com 

Founder2Founder:
TikTok @‌Founder2FounderPodcast
Youtube @‌Founder2Founder.Podcast

In this episode of Founder2Founder, Aaron Spivak sits down with Michael C. Bertoni, Founder and CEO of SaaS Talent, the global talent and growth engine behind hundreds of high-performing SaaS and tech companies. With over 25 years of experience helping founders scale revenue, build elite go-to-market teams, and turn hiring into a competitive advantage, Michael operates at the intersection of SaaS growth, recruiting, AI, and leadership.

Michael shares his journey from being a high-performing sales leader working for others to taking the leap into entrepreneurship at 39. He opens up about early mistakes, the mindset shifts that shaped his evolution, and why he believes every business challenge traces back to one core issue: talent. This conversation is a practical and honest look at what it really takes to scale a company through people, systems, and energy.

Chapters:
 01:35 - The Origin of “The Rainmaker”
 03:37 - Taking the Leap Into Entrepreneurship at 39
 05:54 - Starting as a Solopreneur Without a Playbook
 07:36 - Early Mistakes and Getting Kicked Out of Co-Working Spaces
 10:25 - Self-Awareness and Evolving as a Founder
 13:27 - Building a Personal Board of Advisors
 18:01 - Inside SaaS Talent: Talent Acquisition and GTM Growth Coaching
 19:48 - “Every Problem Is a Talent Problem” Explained
 22:22 - How to Know If You Have the Right Person in the Right Seat
 24:00 - Locking In A-Players Through Growth and Ownership
 26:40 - The Founder’s Role: Bringing the Energy and Vision
 30:09 - What Young Founders Should Look for in Talent
 34:27 - Creating “Wow” Moments and Hiring Through Community
 41:11 - Lessons from 20+ Years in SaaS and Tech
 46:07 - Why You Need an Operating System to Scale
 49:26 - Advice to His 13-Year-Old Self
 52:07 - The Morning Routine That Changed His Leadership
 55:13 - Gratitude, Manifestation, and Long-Term Growth
 1:00:21 - Using LinkedIn as a Growth Engine
 1:04:00 - Final Reflections and Building With Energy

Guest Links:
Website: https://www.saas-talent.com/
LinkedIn: Michael C. Bertoni

If you're a founder doing $1MM+ in annual revenue, apply for the Founders Club today: https://go.foundersclubofficial.com/intro-fc-aaron

Stay Connected!
Aaron Spivak:
IG: @‌Spivak
Linkedin

The Founders Club
IG: @‌TheFoundersClub
Website www.foundersclubofficial.com 

Founder2Founder:
TikTok @‌Founder2FounderPodcast
Youtube @‌Founder2Founder.Podcast

In this episode of Founder2Founder, Aaron Spivak sits down with Dr. Lisa C. Palmer, PhD, LMFT, CHT, Program and Clinical Director of The Renew Center of Florida in Boca Raton, ranked #1 in the U.S. for PTSD treatment in 2017 by Newsmax. A nationally recognized psychotherapist featured on major networks including ABC, FOX, CNN, NBC, and CBS, Dr. Palmer works with celebrities, high-profile athletes, entrepreneurs, and public figures navigating trauma and high performance.

Dr. Palmer shares her journey from a traditional upbringing in Rhode Island to becoming one of Hollywood’s most trusted therapists. She opens up about early identity struggles, walking away from a promising television career, and the discipline that shaped her path. Together, Aaron and Dr. Palmer unpack how childhood experiences shape founders, how trauma impacts performance, and how re-scripting memories can unlock meaningful change.

Chapters:
 01:27 - Dr. Lisa’s Early Life in Rhode Island
 02:35 - Feeling Different and Early Identity Struggles
 04:49 - Turning “Not Enough” Into Discipline and Drive
 08:05 - The Influence of Rocky and Resilience
 11:42 - Discovering Her Purpose to Make a Difference
 12:40 - Working With High-Profile Clients and Trauma
 14:37 - From Pre-Med to Miss USA Competitor
 15:35 - Losing 60 Pounds and Winning by One Point
 16:18 - Walking Away From a Promising TV Career
 19:26 - Going Back to School and Pursuing Her Doctorate
 22:22 - Realizing She Was Exactly Where She Belonged
 23:27 - Re-Scripting Memories Explained
 26:47 - How Trauma Gets Imprinted in the Brain
 28:52 - Transforming Limiting Beliefs at the Root
 31:39 - Why You Can’t Do This Work Alone
 33:44 - Where Entrepreneurs Should Start With Inner Work
 37:11 - Embracing Stillness and Self-Observation
 41:07 - Handling the Emotional Weight of Clients
 43:30 - Personal Reset Practices and Balance
 47:26 - On Love, Growth, and What’s Still Unwritten
 49:17 - What She Would Tell Her 5-Year-Old Self

Guest Links:

Website: www.myrenewme.com
https://www.therenewcenter.com
Instagram: @drlisapalmer
@myrenewme 

If you're a founder doing $1MM+ in annual revenue, apply for the Founders Club today: https://go.foundersclubofficial.com/intro-fc-aaron

Stay Connected!
Aaron Spivak:
IG: @‌Spivak
Linkedin

The Founders Club
IG: @‌TheFoundersClub
Website www.foundersclubofficial.com 

Founder2Founder:
TikTok @‌Founder2FounderPodcast
Youtube @‌Founder2Founder.Podcast

In this episode of Founder2Founder, host Aaron Spivak sits down with Adrian Aidid, Founder and CEO of LDX Digital, a top Google and YouTube Ads agency that manages over $11 million in monthly ad spend. Adrian is no stranger to scaling brands, he’s helped grow eight companies to over $100K/day in spend and engineered acquisition systems responsible for hundreds of millions in revenue. But before becoming one of the most respected operators in the performance marketing space, Adrian’s journey began in government housing in Bristol, England.

Adrian opens up about how growing up with a single refugee mother shaped his relentless drive, how a failed job transfer became the catalyst for his entrepreneurial breakthrough, and the exact steps he took to go from running Facebook ads for local shops to building one of the most trusted agencies for global e-commerce brands. He also shares the importance of giving without expectations and the unique infrastructure LDX builds to turn traffic into scalable, profitable growth. This is an unfiltered look at grit, clarity, and scaling with precision.

Chapters:
 02:10 - Growing Up in Government Housing in Bristol
 03:46 - Lessons from Watching His Mother Work 3 Jobs
 05:10 - The “Death Ground” Mindset that Fueled Adrian’s Drive
 06:32 - Getting Into Party Promotions and Sales in London
 08:04 - The First Exposure to Marketing and Ad Agencies
 09:25 - How The Alchemist Inspired a Move to NYC
 11:14 - Entering Wall Street with No Network and High Stakes
 15:15 - Environment Over Willpower: Why New York Changed Everything
 16:54 - The “Come to Jesus” Moment After Getting Sent Back to the UK
 20:58 - Starting From Scratch: Door-to-Door Sales for Local Businesses
 23:26 - Getting His First Client and Making the Move to London
 24:50 - Transitioning from Local to Ecomm and Making Real Money
 26:18 - Pivoting Early to Google Ads Before iOS Updates Hit
 28:45 - Scaling a Brand from Zero to $38M in 2 Years
 30:22 - How LDX Builds Funnels, Pages, and Upsell Structures for Scale
 32:07 - Google Compliance, Cold Traffic Mastery, and Platform Relationships
 34:40 - Balancing Data and Intuition in Big Growth Decisions
 38:36 - Giving Without Expectation and Why It Works
 41:59 - Building Relationships Without ROI Expectations
 44:16 - Miami, Culture, and Creating the Right Environment to Thrive
 46:59 - How Community Shapes Outcomes and Reduces Isolation
 48:40 - The Power of Proximity and Being Around the Right People
 50:13 - What Adrian Would Tell His 19-Year-Old Self
 52:44 - Why Founders Need to Prioritize Character, Not Just Skills
 55:08 - The Ultimate Test: Would You Grab a Beer With Them?
 56:27 - Why Vibes and Energy Matter More Than Credentials

Guest Links:
Website: https://www.ldxdigital.com
LinkedIn: Adrian Aidid

If you're a founder doing $1MM+ in annual revenue, apply for the Founders Club today: https://go.foundersclubofficial.com/intro-fc-aaron

Stay Connected!
Aaron Spivak:
IG: @‌Spivak
Linkedin

The Founders Club
IG: @‌TheFoundersClub
Website www.foundersclubofficial.com 

Founder2Founder:
TikTok @‌Founder2FounderPodcast
Youtube @‌Founder2Founder.Podcast

In this episode of Founder2Founder, host Aaron Spivak sits down with Karen Quintos, former Chief Customer Officer and Chief Marketing Officer at Dell Technologies. Karen’s career spans multiple industries and decades of leadership at the highest levels, including Merck, Citibank, and Dell, where she led through some of the company’s most pivotal transformations. Known for her rare blend of operational rigor and soulful leadership, Karen opens up about navigating billion-dollar decisions while staying anchored in values, faith, and purpose.

Karen reflects on the defining moments that shaped her career, from managing 1,000+ manufacturing employees at age 30, to working directly with Michael Dell. She unpacks what it means to lead with authenticity, how she infused soul into a Fortune 500 brand, and why servant leadership, humility, and staying people-centered are her greatest assets. This episode is a powerful reminder that success doesn’t have to cost you your integrity and that leadership grounded in purpose can drive both performance and legacy.

Chapters:
 02:42 – Growing Up on a Farm: Faith, Family and Hard Work
 04:15 – Meeting Her Husband at Merck and Building a 40 Year Marriage
 05:29 – Knowing She Wasn’t Meant to Be a Stay-at-Home Mom
 07:21 – From Staff Role to Plant Manager: Learning Servant Leadership
 09:48 – Early Mistakes, Union Threats and Listening to the Frontline
 12:50 – Leaving Merck, Regretting Citibank and the Pivot to Dell
 16:20 – How Karen Was Offered the CMO Role at Dell
 18:11 – Why Michael Dell Chose Her: Customer-Centric Leadership
 22:16 – Rebranding with Purpose: Tech for Good and Employee Alignment
 23:15 – Internal vs. External Marketing: Why It Starts Within
 27:07 – People First: Why Technology is a People Business
 28:06 – Where Karen’s Soul-Driven Leadership Comes From
 30:37 – Head vs. Heart: Operating with Conviction and Integrity
 32:06 – Writing Her Book: You Can Be Successful Without Losing Your Soul
 35:34 – Redefining Success at Every Stage of Life
 37:49 – Playing the Long Game: Why Patience is Power
 40:59 – The Knot in Your Stomach: Staying Curious and Grounded
 42:28 – Learning from Leaders Around the Boardroom Table
 45:52 – The Most Underrated Leadership Trait
 47:55 – An Example of CEO Vulnerability and Transparency
 51:04 – How Karen Supported Women Through Dell’s Entrepreneur Network
 52:48 – Communities That Create Life-Changing Moments
 55:14 – Why We Avoid the Environments That Will Help us Grow
 57:52 – When the Same Knot Lingers: Making the Leap
 58:44 – Advice to Her 13-Year-Old Self: Courage, Confidence Compassion
 1:02:46 – Female Founders on Love, Marriage and Building Together

Guest Links:
Instagram: Karenhquintos
LinkedIn: Karen Quintos
Twitter: Karenhquintos

If you're a founder doing $1MM+ in annual revenue, apply for the Founders Club today: https://go.foundersclubofficial.com/intro-fc-aaron

Stay Connected!
Aaron Spivak:
IG: @‌Spivak
Linkedin

The Founders Club
IG: @‌TheFoundersClub
Website www.foundersclubofficial.com 

Founder2Founder:
TikTok @‌Founder2FounderPodcast
Youtube @‌Founder2Founder.Podcast

In this episode of Founder2Founder, Aaron Spivak returns with Chris Meade for a founder-to-founder deep dive on the biggest insights shaping business growth in 2026. After surveying over 1,000 members from inside The Founders Club, they uncovered five powerful patterns that separate the founders who are doubling their growth from those who stay stuck. The truth? It’s not about doing more, it’s about going deeper on what’s already working.

Together, they unpack the mindset shifts, tactical strategies, and daily disciplines top founders are leaning into this year. From clarity of vision to committing to one channel, empowering teams, building real founder connections, and using AI as leverage (not leadership), this episode is packed with hard-earned insights and actionable takeaways. Whether you’re scaling past $10M or just trying to get momentum back, this is the playbook for founders ready to build with purpose

Chapters:

01:03 – The Truth About Founders Who Break Through

02:08 – Why Clarity and Focus Beat Chaos

03:47 – Avoiding Shiny Object Syndrome in 2026

05:25 – The Anxiety That Comes from Lack of Vision

06:44 – Ask Yourself: Is Your Business Even Scalable?

08:30 – One Channel. One Plan. No Distractions.

09:49 – The Founders Who Are Crushing It Aren’t Multichannel

11:00 – Are You Testing a Channel or Building It?

12:51 – The Difference Between Committing vs. Experimenting

14:06 – The Real Reason Founders Don’t Go All In

17:01 – Creating Feedback Loops to Build Momentum

19:05 – Why Small Wins Shouldn’t Be Overlooked

20:01 – Founder Bottlenecks and How to Eliminate Them

22:04 – Panic Execution Is a Sign of Broken Systems

23:42 – Giving Teams Ownership of Their "Piano"

25:12 – The Power of Real-World, In-Person Connection

26:10 – Your Network is Who Picks Up the Phone When It Gets Hard

28:08 – Give First: The Foundation of True Founder Relationships

30:02 – What Real Founder Support Looks Like

33:58 – Why Your Circle Defines Your Trajectory

35:35 – AI is Leverage, Not Leadership

42:03 – AI for Speed and Margin, Not for Connection

44:58 – Clear Strategy, Committed Team, One Goal

48:35 – Inside the Vision for Founders Club 2026

51:17 – Why Integrity is Everything as You Scale

53:24 – Designing Events That Actually Serve Founders

56:09 – The Power of Physical Spaces in a Digital World

58:10 – Are We Building Community the Right Way?

1:06:30 – Why Gender-Specific Events Are Unlocking Deeper Growth

1:08:00 – Founders Forum LA: Our Biggest Event Ever

1:11:45 – Redefining Sponsorships to Actually Add Value

1:14:06 – The New Perks Members Actually Use

1:16:22 – 2025 Was Chaos, 2026 is Clarity

Guest Links: 

Instagram @chrismeade & @crossnetgame

Website: https://vivereltd.com/pages/crossnet

If you're a founder doing $1MM+ in annual revenue, apply for the Founders Club today: https://go.foundersclubofficial.com/intro-fc-aaron

Stay Connected!
Aaron Spivak:
IG: @‌Spivak
Linkedin

The Founders Club
IG: @‌TheFoundersClub
Website www.foundersclubofficial.com 

Founder2Founder:
TikTok @‌Founder2FounderPodcast
Youtube @‌Founder2Founder.Podcast

In this episode of Founder2Founder, Aaron Spivak sits down with Adam Wexler, Founder and Executive Chairman of PrizePicks, the largest paid fantasy sports platform in North America. With a career spanning from music tech startups to influencer marketing software and now dominating the fantasy sports industry, Adam is a prime example of what it means to build with vision, grit, and resilience. Beyond PrizePicks, Adam has launched multiple ventures, served as a pioneer in fantasy sports innovation, and continues to shape the industry through his not-for-profit initiatives and leadership as an active board member.

Adam opens up about his early years experimenting with product-market fit, including his first startup GoRankem, the transition into B2B SaaS with Insightpool, and the eventual creation of PrizePicks after enduring setbacks that would have stopped most founders in their tracks. He shares battle-tested lessons on resourcefulness, hiring with culture in mind, building when no one is watching, and maintaining momentum through uncertainty. This is a masterclass in entrepreneurial durability, from scrappy beginnings to strategic exits, told with honesty, clarity, and tactical wisdom.

Chapters:
 02:20 – Discovering the Startup Bug During Birthright Trip
 06:23 – Finding His First Technical Co-Founder
 08:13 – Building GoRankem and the Power of Crowdsourced Music Discovery
 11:57 – The Harsh Reality of Monetizing B2C
 14:39 – Using Kickstarter Before Crowdfunding Was a Word
 18:58 – Becoming the First Tech Startup to Raise on Kickstarter
 22:04 – Resourcefulness and the Art of Bootstrapping
 25:00 – Lessons From Chapter One: Necessity Breeds Hustle
 28:27 – The Canoe Test and Hiring With Intention
 31:41 – Culture as a Defensible Advantage
 34:33 – The Birth of Insightpool and Enterprise B2B SaaS
 39:45 – Spinning Up Multiple Ventures at Once
 44:09 – Identifying Influencers and Building the Next Chapter
 47:36 – Scaling Insightpool Through Enterprise Clients
 51:10 – Transitioning From CEO to Chief Strategy Officer
 55:12 – How Letting Go of Ego Opens Bigger Doors
 59:24 – The Origin of PrizePicks and Pursuing B2C Upside
 1:03:42 – The Collapse of Fantasy Sports in 2015
 1:16:25 – Founding PrizePicks Amid Regulatory Turmoil
 1:20:45 – Navigating COVID and Keeping the Business Alive
 1:29:41 – The Barbados Offsite and the ClearCo Connection
 1:36:04 – Reflecting on Legacy and Impact Post-Exit
 1:39:43 – What’s Next: Not-for-Profit, Special Projects, and Brand Stewardship
 1:43:34 – Advice to His Younger Self: Let Adversity Mold You

Guest Links:
Website: https://www.prizepicks.com/
https://thehiddenjams.org/
Instagram: @thewordpainter
LinkedIn: Adam Wexler

If you're a founder doing $1MM+ in annual revenue, apply for the Founders Club today: https://go.foundersclubofficial.com/intro-fc-aaron

Stay Connected!
Aaron Spivak:
IG: @‌Spivak
Linkedin

The Founders Club
IG: @‌TheFoundersClub
Website www.foundersclubofficial.com 

Founder2Founder:
TikTok @‌Founder2FounderPodcast
Youtube @‌Founder2Founder.Podcast

In this episode of Founder2Founder, Aaron Spivak sits down with Jamie Crozier, owner of Thunder Bay Hydraulics and founder of Atlas Elite Autolifts. Jamie leads multiple industrial businesses based in Northern Ontario, including Custom Hydraulics, and has built a reputation for blending hands-on manufacturing with modern innovation. From hydraulic cylinder repair, to designing luxury car lift systems for high-end residential homes across North America, Jamie is reshaping what legacy manufacturing can look like today.

Jamie shares how he entered entrepreneurship later in life, stepping into a blue-collar industry with no formal business background and learning everything from the ground up. He breaks down how customer feedback led to the creation of Atlas Elite, why he’s taking bold R&D risks in a 90-year-old industry, and how family, partnership, and long-term thinking continue to shape the way he builds companies that last.

Chapters:
 02:26 – Jamie’s Unexpected Path Into Entrepreneurship
 03:36 – From Political Science to Sales and Industrial Supply
 05:32 – The First Signals of Business Ownership
 06:51 – The Role of His Wife and Business Partner
 08:40 – Founding Atlas Elite Autolifts
 10:07 – Identifying a Gap in the Luxury Car Lift Market
 12:31 – Using Customer Feedback to Drive Design
 13:24 – Early Mistakes With Construction Integration
 15:36 – The Most Unique Projects They’ve Built
 16:26 – Bringing a Car Lift Into a Living Room
 18:24 – Engineering for High-Value Vehicles
 19:17 – Growing Up in a Blue-Collar Household
 21:06 – Why His Father Pushed Him Toward University
 23:21 – Family, Motivation, and Staying Grounded
 26:21 – Building a Business His Kids Can See
 29:32 – Why Physical Businesses Still Matter
 30:49 – Risk Tolerance as a Competitive Advantage
 32:08 – Innovating Inside a 90-Year-Old Industry
 34:10 – Designing for the Harshest Environments
 37:02 – Where Hydraulics Is Headed Next
 41:02 – Finding Purpose Later in the Journey
 42:52 – The Power of an Outside Perspective
 45:38 – Partnership, Belief, and Thinking Bigger
 48:07 – Breaking Generational Limiting Beliefs
 50:42 – Giving Back to the Northern Ontario Business Community
 54:09 – Values, Integrity, and Choosing the Right People
 56:17 – Commit Fully and Build With Intention

Guest Links:
Website: https://www.atlaselitelifts.com
LinkedIn: Jamie Crozier

If you're a founder doing $1MM+ in annual revenue, apply for the Founders Club today: https://go.foundersclubofficial.com/intro-fc-aaron

Stay Connected!
Aaron Spivak:
IG: @‌Spivak
Linkedin

The Founders Club
IG: @‌TheFoundersClub
Website www.foundersclubofficial.com 

Founder2Founder:
TikTok @‌Founder2FounderPodcast
Youtube @‌Founder2Founder.Podcast

In this episode of Founder2Founder, Aaron Spivak sits down with Rebecca Sunnen Kallaus, founder of Business Done Better and creator of the 5-Engine Operating System. With over a decade in business operations, Rebecca has helped companies from solo ventures to $20M+ scale with structure, clarity, and sustainability. She’s also played a direct role in shaping tools at HighLevel to better support founder-led businesses.

Rebecca shares the full story behind how she built her career, from working unpaid at a failing health clinic, to surviving financial collapse, homelessness, and personal trauma, all while launching her first business. She breaks down how she leaned into systems thinking, intuition, and self-trust to build a company that now supports some of the fastest-growing businesses in the space.

Chapters:
 02:26 – Early Signs Of Entrepreneurship
 03:36 – How Her Upbringing Shaped Her Drive
 05:32 – Wanting Structure But Needing To Build It Herself
 06:51 – Why She Wasn't Allowed To Work In School
 08:40 – Choosing Psychology With No Real Plan
 10:07 – Studying Holistic Health And Systems
 12:31 – Saving Lives At A Wellness Clinic, But Not Getting Paid
 13:24 – The First Major Financial Loss
 15:36 – Moving To Hawaii And Taking Another Hit
 16:26 – The Relationship That Taught Her Everything
 18:24 – Losing $25k+ In One Year
 19:17 – Starting Her First Business While Homeless
 21:06 – Meeting A Mentor Who Saved Her Life
 23:21 – The Moment Everything Began To Change
 26:21 – The Power Of Reframing Good Vs Bad
 29:32 – Losing Hope, And What Got Her Through
 30:49 – Why A Clear “Why” Matters
 32:08 – Her Deeper Purpose Behind Helping Founders
 34:10 – Building Trust In Yourself
 37:02 – Why Intuition Never Lies
 41:02 – Breaking Down Her 5-Engine Operating System
 42:52 – Why Most Founders Start Backwards
 45:38 – Beating Out Major Players For Big Clients
 48:07 – What She'd Tell Her Younger Self
 50:42 – Finding Clarity In Silence
 54:09 – Final Thoughts On Intuition, Momentum, And Rebuilding

Guest Links:
Website: https://businessdonebetter.co/
LinkedIn: Rebecca Kallaus

If you're a founder doing $1MM+ in annual revenue, apply for the Founders Club today: https://go.foundersclubofficial.com/intro-fc-aaron

Stay Connected!
Aaron Spivak:
IG: @‌Spivak
Linkedin

The Founders Club
IG: @‌TheFoundersClub
Website www.foundersclubofficial.com 

Founder2Founder:
TikTok @‌Founder2FounderPodcast
Youtube @‌Founder2Founder.Podcast