In this episode of FounderArc, Blaine Bertsch sits down with Ken MacKenzie, founder and CEO of Fresh Victor, to explore his entrepreneurial journey from co-founding Republic Tequila to transforming the cocktail mixer market. Ken shares how persistence, vision, and passion fueled his mission to elevate cocktail culture with premium, fresh-ingredient mixers designed for both consumers and professionals.

The conversation dives into the evolution of the tequila industry, lessons learned in scaling startups, and the importance of building authentic personal and business relationships. Ken highlights the challenges of funding and distribution in the beverage industry while unpacking how convenience, quality, and health-conscious trends are reshaping consumer expectations. He also emphasizes the value of patience, execution, and collaboration when building a brand that resonates in a competitive and fast-changing marketplace.

Whether you’re an aspiring entrepreneur, a beverage industry professional, or simply curious about what it takes to innovate in consumer goods, this episode offers valuable insights on leadership, resilience, and long-term growth.

Learn more about Fresh Victor at freshvictor.com

Connect with Ken at linkedin.com/in/ken-mackenzie-a6742646

Watch on YouTube: https://youtu.be/R3cRmYaBjEg

Subscribe to FounderArc for more founder stories and practical lessons from the front lines of entrepreneurship. 

Listen on your favorite podcast network or at FounderArct.buzzsprout.com

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FounderArc is produced by Dryrun – Cash Flow Forecasting Software for the CFO

Leave spreadsheets behind to get your time back, build accurate forecasts and deliver clear strategic insights to management. 

Learn more at dryrun.com

#FounderArc #Entrepreneurship #FounderLife #StartupStrategy #BusinessGrowth #CEO #CFO #ExecutiveLeadership #FinTech #CashFlowManagement #VentureCapital #ScalingBusiness #SaaS #MarketTrends2026 #LeadershipDevelopment #BusinessModel #SmallBiz #UnitEconomics #StrategicPlanning #cashflow #dryrun #founderarc

From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act.

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In this episode of FounderArc, Blaine Bertsch sits down with Borja Cuan, Co-Founder of Four15 Digital, to explore his entrepreneurial journey from selling golf balls as a child to building a thriving digital marketing agency. Borja shares founder insights on mentorship, networking, and the growth strategies that helped him scale his company while staying true to his values as a leader.

The conversation dives into the importance of identifying market gaps, creating powerful brand strategies, and delivering exceptional customer experiences through marketing automation, content marketing, and creative campaigns. Borja also unpacks the challenges of scaling a business, from managing client expectations to prioritizing employee well-being, and emphasizes how strong company culture and team alignment drive long-term success.

For entrepreneurs, startup founders, and business leaders, this episode provides practical lessons on scaling techniques, marketing strategy, and developing the entrepreneur mindset needed to thrive in competitive markets. With insights into both the challenges and opportunities of building a digital-first business, Borja’s story offers a roadmap for sustainable growth and leadership.

Learn more about Four15 Digital at four15digital.com

Connect with Borja at www.linkedin.com/in/borjacuan

Watch on YouTube: https://youtu.be/KUHRBWC7fCo

Subscribe to FounderArc for more founder stories and practical lessons from the front lines of entrepreneurship. 

Listen on your favorite podcast network or at FounderArct.buzzsprout.com

founderarc.show

FounderArc is produced by Dryrun – Cash Flow Forecasting Software for the CFO

Leave spreadsheets behind to get your time back, build accurate forecasts and deliver clear strategic insights to management. 

Learn more at dryrun.com

#FounderArc #Entrepreneurship #FounderLife #StartupStrategy #BusinessGrowth #CEO #CFO #ExecutiveLeadership #FinTech #CashFlowManagement #VentureCapital #ScalingBusiness #SaaS #MarketTrends2026 #LeadershipDevelopment #BusinessModel #SmallBiz #UnitEconomics #StrategicPlanning #cashflow #dryrun #founderarc

From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act.

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In this episode of FounderArc, Blaine Bertsch sits down with Robert Grazioli, Managing Partner of Bread, a Brooklyn-based digital agency, to explore the realities of entrepreneurship and the challenges founders face when moving from service-based businesses into product development. Robert shares his candid experiences with overcoming imposter syndrome, leveraging customer feedback, and making the critical mindset shifts required to succeed in new ventures.

The discussion dives into the often unpredictable path of entrepreneurship, highlighting the importance of persistence, conviction, and resilience. Robert opens up about learning from mistakes, maintaining mental health, and fostering strong relationships that support both business and personal growth. They also unpack how venture capital can shape decision-making, why engineering plays such a vital role in product development, and how founders can navigate uncertainty while keeping their long-term vision intact.

For startup founders, entrepreneurs, and business leaders, this episode delivers practical insights into scaling, product-market fit, and the entrepreneurial mindset required to innovate in competitive markets. Whether you’re navigating early-stage growth or scaling a product-based company, Robert’s story offers lessons in leadership, creativity, and execution.

Watch on YouTube: https://youtu.be/dRJxsdOXOlE

Learn more about Bread at madebybread.com

Connect with Robert at linkedin.com/in/robert-j-grazioli

Subscribe to FounderArc for more founder stories and practical lessons from the front lines of entrepreneurship. 

Listen on your favorite podcast network or at FounderArct.buzzsprout.com

founderarc.show

FounderArc is produced by Dryrun – Cash Flow Forecasting Software for the CFO

Leave spreadsheets behind to get your time back, build accurate forecasts and deliver clear strategic insights to management. 

Learn more at dryrun.com

#FounderArc #Entrepreneurship #FounderLife #StartupStrategy #BusinessGrowth #CEO #CFO #ExecutiveLeadership #FinTech #CashFlowManagement #VentureCapital #ScalingBusiness #SaaS #MarketTrends2026 #LeadershipDevelopment #BusinessModel #SmallBiz #UnitEconomics #StrategicPlanning #cashflow #dryrun #founderarc

From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act.

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In this episode of FounderArc, Blaine Bertsch sits down with Eric Hui, founder of Terracea, to explore his journey from corporate life to launching a premium cold-weather outdoor apparel brand. Eric shares how he identified market gaps in the outdoor industry, navigated the challenges of product development, and leveraged platforms like Kickstarter to secure funding and build early momentum.

The conversation highlights the realities of entrepreneurship, including the resilience required to overcome setbacks, the strategic shift from wholesale to direct-to-consumer, and the importance of managing cash flow and seasonality in the apparel business. Eric also emphasizes the role of branding, storytelling, and audience engagement in building a lasting connection with customers in a competitive marketplace.

Packed with insights on perseverance, adaptability, and the entrepreneurial mindset, this episode offers valuable lessons for founders, apparel entrepreneurs, and anyone looking to turn an idea into a thriving brand. From funding strategies to long-term growth, Eric’s story is a roadmap for balancing creativity, execution, and resilience.

Learn more about Terracea and connect with Eric at Terrracea.com

Watch on YouTube: https://youtu.be/cX19hcnlU00

Subscribe to FounderArc for more founder stories and practical lessons from the front lines of entrepreneurship. 

Listen on your favorite podcast network or at FounderArct.buzzsprout.com

founderarc.show

FounderArc is produced by Dryrun – Cash Flow Forecasting Software for the CFO

Leave spreadsheets behind to get your time back, build accurate forecasts and deliver clear strategic insights to management. 

Learn more at dryrun.com

#FounderArc #Entrepreneurship #FounderLife #StartupStrategy #BusinessGrowth #CEO #CFO #ExecutiveLeadership #FinTech #CashFlowManagement #VentureCapital #ScalingBusiness #SaaS #MarketTrends2026 #LeadershipDevelopment #BusinessModel #SmallBiz #UnitEconomics #StrategicPlanning #cashflow #dryrun #founderarc

From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act.

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In this episode of Turning Point, Blaine Bertsch sits down with Shena White of Your Pocket CFO to explore her inspiring entrepreneurial journey—from reluctantly starting a business to becoming a trusted advisor in financial management. Shena shares the pivotal moments that shaped her success, highlighting how mastering the difference between cash flow and profitability, creating effective pricing strategies, and leveraging forecasting tools can make or break a business.

The conversation focuses on the unique challenges of project-based businesses, where cash flow volatility and pricing missteps often derail growth. Shena explains the power of saying no to unprofitable opportunities, negotiating favorable payment terms, and adapting to shifting market demands to stay competitive. She also shares how building strong client relationships, embracing consulting opportunities, and prioritizing profitable services allowed her to thrive—particularly within the competitive construction industry.

Packed with practical financial strategies, real-world lessons, and insights into entrepreneurial resilience, this episode delivers actionable takeaways for entrepreneurs, founders, and business leaders seeking long-term growth and stability.

Don’t miss an episode of Turning Point—subscribe, share, and keep learning from entrepreneurs who’ve successfully built and scaled their businesses. For more financial clarity and powerful cash flow forecasting tools to fuel your success, visit Dryrun.com.

#cashflowmanagement #profitability #entrepreneurship #businessgrowth #financialstrategy

Watch on YouTube: https://youtu.be/N6zrz3usVAQ

Listen on your favorite podcast network or at turningpoint.buzzsprout.com

From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act.

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In this episode of FounderArc, Blaine Bertsch sits down with Tom Schwab, founder of Interview Valet, to explore the realities of entrepreneurship and the evolving role of podcasting in business growth. Tom shares his journey of building a company rooted in resilience, adaptability, and the support of community, highlighting how real-world practice often delivers more valuable lessons than theory.

The conversation dives into how podcast interviews have become a powerful marketing tool, driving authentic customer engagement and client acquisition. Tom unpacks the strategies behind effective podcast marketing, including understanding your audience, communicating with impact, and leveraging podcasts to build authority and credibility in competitive markets. Together, Blaine and Tom discuss the challenges entrepreneurs face, the importance of persistence, and how meaningful connections can fuel long-term success.

This episode blends entrepreneurial insights with actionable marketing strategies, making it a must-listen for founders, marketers, and business leaders looking to expand their reach and accelerate growth.

Watch on YouTube: https://youtu.be/zeMiUIrSPnE

Listen on your favorite podcast network or at FounderArct.buzzsprout.com

Learn more about Interview Valet at interviewvalet.com

Connect with Tom: linkedin.com/in/iamtomschwab

Subscribe to FounderArc for more founder stories and practical lessons from the front lines of entrepreneurship. 

Listen on your favorite podcast network or at FounderArct.buzzsprout.com

founderarc.show

FounderArc is produced by Dryrun – Cash Flow Forecasting Software for the CFO

Leave spreadsheets behind to get your time back, build accurate forecasts and deliver clear strategic insights to management. 

Learn more at dryrun.com

#FounderArc #Entrepreneurship #FounderLife #StartupStrategy #BusinessGrowth #CEO #CFO #ExecutiveLeadership #FinTech #CashFlowManagement #VentureCapital #ScalingBusiness #SaaS #MarketTrends2026 #LeadershipDevelopment #BusinessModel #SmallBiz #UnitEconomics #StrategicPlanning #cashflow #dryrun #founderarc

From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act.

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In this conversation, Blaine interviews John Gillham, founder of Originality AI, discussing his journey into entrepreneurship, the evolution of content marketing, and the impact of AI on content creation. 

John shares insights on building a remote workforce, the importance of customer focus, and strategies for small businesses to navigate the challenges posed by AI-generated content. The discussion highlights the need for businesses to think beyond traditional content and explore innovative ways to engage their audience. 

They explore the importance of trust in AI-generated content, the future of search engines, and how businesses can adapt to the changing landscape of technology. The discussion highlights the need for quality over quantity in content marketing and the potential impact of AI on the industry.

Don't miss an episode! Subscribe, follow, and like FounderArc for actionable insights and lessons from those who have successfully navigated the complexities of building a business.

Watch on YouTube: https://youtu.be/tnYBTZA58bU

Learn more about Originality AI at originality.ai

Connect with Jon at linkedin.com/in/jon-gillham-80912a14a

Subscribe to FounderArc for more founder stories and practical lessons from the front lines of entrepreneurship. 

Listen on your favorite podcast network or at FounderArct.buzzsprout.com

founderarc.show

FounderArc is produced by Dryrun – Cash Flow Forecasting Software for the CFO

Leave spreadsheets behind to get your time back, build accurate forecasts and deliver clear strategic insights to management. 

Learn more at dryrun.com

#FounderArc #Entrepreneurship #FounderLife #StartupStrategy #BusinessGrowth #CEO #CFO #ExecutiveLeadership #FinTech #CashFlowManagement #VentureCapital #ScalingBusiness #SaaS #MarketTrends2026 #LeadershipDevelopment #BusinessModel #SmallBiz #UnitEconomics #StrategicPlanning #cashflow #dryrun #founderarc

From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act.

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Join host Blaine Bertsch as he sits down with Mandi Gunzberger, a powerhouse entrepreneur with a track record of launching successful ventures like Babyology and Nourish Travel. Mandi dives into her entrepreneurial journey, sharing the early sparks that ignited her passion for business and the valuable lessons learned along the way. 

They talk about the highs and lows of hiring, team building, and finding creative ways to grow revenue through events and partnerships. Mandi also opens up about the emotional rollercoaster of Babyology’s acquisition and her leap into the travel industry, highlighting the value of community and shared experience.

Watch on YouTube: https://youtu.be/dMTtvsr10J4

Learn more about Nourish Travel at nourishtravel.com

Connect with Mandi: linkedin.com/in/mandigunsberger

Subscribe to FounderArc for more founder stories and practical lessons from the front lines of entrepreneurship. 

Listen on your favorite podcast network or at FounderArct.buzzsprout.com

founderarc.show

FounderArc is produced by Dryrun – Cash Flow Forecasting Software for the CFO

Leave spreadsheets behind to get your time back, build accurate forecasts and deliver clear strategic insights to management. 

Learn more at dryrun.com

#FounderArc #Entrepreneurship #FounderLife #StartupStrategy #BusinessGrowth #CEO #CFO #ExecutiveLeadership #FinTech #CashFlowManagement #VentureCapital #ScalingBusiness #SaaS #MarketTrends2026 #LeadershipDevelopment #BusinessModel #SmallBiz #UnitEconomics #StrategicPlanning #cashflow #dryrun #founderarc

From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act.

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In this episode of  FounderArc, Blaine Bertsch interviews John and Mark Cronin, the father-son duo behind John’s Crazy Socks. In 2016, Mark found himself unemployed at 58, while his son John, who has Down syndrome, was facing the "21-Year-Old Cliff," where school support ends and options are limited. After exploring different ideas, John proposed starting a sock business, inspired by his love for colorful, fun socks. Together, they launched John’s Crazy Socks, combining a business and social mission to spread happiness.

John and Mark discuss their entrepreneurial journey, and the challenges they faced in building a brand that not only sells socks but also spreads happiness and employs individuals with differing abilities. The Cronins share insights on the importance of values in business, the significance of community, and the lessons learned while scaling their operations. Their story is one of resilience, creativity, and a commitment to making a positive impact in the world.

Don't miss an episode! Subscribe, follow, and like FounderArc for actionable insights and lessons from those who have successfully navigated the complexities of building a business.

Watch on YouTube: https://youtu.be/cEmzdfR4DIY

Learn more about John’s Crazy Socks at https://johnscrazysocks.com

Connect with Mark at https://www.linkedin.com/in/mxcronin

Subscribe to FounderArc for more founder stories and practical lessons from the front lines of entrepreneurship. 

Listen on your favorite podcast network or at FounderArct.buzzsprout.com

founderarc.show

FounderArc is produced by Dryrun – Cash Flow Forecasting Software for the CFO

Leave spreadsheets behind to get your time back, build accurate forecasts and deliver clear strategic insights to management. 

Learn more at dryrun.com

#FounderArc #Entrepreneurship #FounderLife #StartupStrategy #BusinessGrowth #CEO #CFO #ExecutiveLeadership #FinTech #CashFlowManagement #VentureCapital #ScalingBusiness #SaaS #MarketTrends2026 #LeadershipDevelopment #BusinessModel #SmallBiz #UnitEconomics #StrategicPlanning #cashflow #dryrun #founderarc

From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act.

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Bradley Hamner, Founder and CEO of Blueprint OS, shares his journey as an entrepreneur and the challenges he faced in scaling his business. He discusses the importance of sales skills, hard work, and the need for systems and processes to achieve growth and work-life balance. 

The FounderArc for him was realizing the value of structure and organization in his business. He started by organizing existing documents and creating uniformity in processes. This led to increased efficiency and the ability to delegate tasks, ultimately allowing the business to run like a well-oiled machine. He discusses the challenges of scaling a business and the need for documentation and organization to support growth. Bradley also highlights the importance of balancing growth and profitability and the role of forecasting and planning in achieving that balance.

Watch on YouTube: https://youtu.be/lkCcNnr-tBY

Learn more about Bradley at www.blueprintos.com

Subscribe to FounderArc for more founder stories and practical lessons from the front lines of entrepreneurship. 

Listen on your favorite podcast network or at FounderArct.buzzsprout.com

founderarc.show

FounderArc is produced by Dryrun – Cash Flow Forecasting Software for the CFO

Leave spreadsheets behind to get your time back, build accurate forecasts and deliver clear strategic insights to management. 

Learn more at dryrun.com

#FounderArc #Entrepreneurship #FounderLife #StartupStrategy #BusinessGrowth #CEO #CFO #ExecutiveLeadership #FinTech #CashFlowManagement #VentureCapital #ScalingBusiness #SaaS #MarketTrends2026 #LeadershipDevelopment #BusinessModel #SmallBiz #UnitEconomics #StrategicPlanning #cashflow #dryrun #founderarc

From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act.

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