Founders by LightShed Ventures

Vurvey Labs is building the foundational Human AI layer for market intelligence and human behavior. Rooted in a patented video survey engine and millions of proprietary, real-world human video inputs, Vurvey captures deep emotional, visual, and verbal nuance rather than relying on generic internet scraping.

From this dataset, Vurvey creates "People Models." These multimodal AI agents simulate authentic populations to test products, ad creatives, and entertainment content before launch, delivering over 90% concordance with traditional focus groups.

Already embedded across global giants like Unilever, Kenvue, and JPMorgan Chase, Vurvey's longer-term vision extends far beyond enterprise CPG, entertainment, and finance. The company is democratizing its platform for SMBs and individuals worldwide, positioning Vurvey as the universal intelligence layer for validating any idea against real human truth.

Timestamps

1:00 — The Origin of Vurvey

Chad explains his background working with brands like Nike and P&G and the problem that led him to build Vurvey.

04:15 — Why Traditional Consumer Research Is Broken

The limitations of focus groups, design sprints, and getting enough real people together to test ideas.

05:30 — Building the Vurvey Video Survey

How Vurvey began by collecting video responses from people around the world and why video provides richer insight than traditional surveys.

08:00 — Turning Human Feedback Into Intelligence

How Vurvey processes video, audio, transcripts, and other signals to extract deeper insights from consumer research.

12:00 — How Vurvey Gets Unbiased Consumer Insights

The discussion around incentives, bias, and how Vurvey designs research to uncover what people actually care about rather than simply asking them what they like.

15:30 — From Real People to AI “People Models”

Chad explains the company's evolution from collecting human insights to building AI models that represent different types of people.

18:00 — Building AI Populations From Real Humans

How Vurvey creates populations such as Gen Alpha using data gathered from real people rather than generic AI-generated personas.

20:00 — Can AI Consumers Replace Focus Groups?

How these AI populations can test products, ads, concepts, and content at a scale that isn't possible with traditional research.

22:00 — The $153B Market Research Opportunity

Why Chad believes Vurvey can fundamentally change how the market research industry works.

24:30 — Using AI to Improve Products & Content While They're Being Created

How Vurvey can give creators and brands feedback during the creative process—not just after something has already been produced.

28:00 — How Unilever Uses Vurvey

A concrete example of Vurvey being deployed across Unilever's categories to develop products, concepts, messaging, and consumer insights.

30:00 — Why Vurvey Is Different From a Generic LLM

The company's core thesis: its AI is built on data from millions of real people rather than simply asking an LLM to simulate consumers.

32:00 — Expanding Beyond CPG: Finance, Entertainment & Healthcare

Chad discusses expansion into financial services, entertainment, healthcare, and other industries.

36:00 — The Big Vision: People Models as a New AI Platform

Why Chad believes understanding how people think, behave, and consume information can become a foundational layer for enterprise decision-making.

38:00 — Neuroverse, CES & Other Applications

Examples of Vurvey's emerging applications, including predicting product success and testing advertising with neurodivergent populations.

40:00 — From Enterprise Platform to Everyone in the World

Chad discusses expanding Vurvey beyond large enterprises to SMBs and eventually making people models available to everyone.

41:10 — Chad's Founder Inspiration

Chad admires Brian Chesky, Airbnb, and why design-led companies inspire his approach to building Vurvey.

Fai Nur is the CEO and co-founder of Status, a simulated social media game powered by AI, think of it as Sims for social media.  Status merges social media, fandom, entertainment, AI, and interactive gaming to create a first-of-its-kind experience. Since launching last month, Status has already surpassed 500,000 DAUs, with users spending on average over 80 minutes per day, rivaling time spent on platforms such as Instagram, YouTube and TikTok.  The app is free to download and play.  Early monetization efforts focused on allowing users to play even more per day has already generated more than $400,000 in gross revenue.

Status has capitalized on rapidly declining AI costs to affordably power an immersive, gamified social network engine – something that was not economical a year ago.  Real-time AI-powered NPCs engage with users dynamically to create a personalized social network. This fusion of gaming and social interaction allows users to build fandoms, develop digital personas, and experience both fame and cancellation within an AI-driven universe. Status has just launched direct messaging with AI-powered NPCs and multiplayer is coming soon, enabling users to play with their real-world friends. 

Status’ mission is to transform users from passive consumers of social media into active creators, influencers, and participants in a constantly evolving digital world. This innovative approach is not only reshaping social media and gaming, but also opening new opportunities for content creators to engage consumers in a more interactive and personalized way.  Status expects to surpass 1 million DAUs in a matter of weeks with 10 million on the horizon in-line with their goal of becoming the next big social platform.

Timestamps

[0:56] What is Status?

[2:59] What inspired you to create Status?

[5:40] What makes Status different than traditional social media?

[7:08] How is this different than Character AI?

[9:12] How did you approach virality when developing this product?

[11:42] How can content creators, IP owners and brands use Status to increase fandom?

[15:30] What was your original business idea before pivoting and what did you learn from that experience about consumers?

[18:04] What key metrics indicate that Status has achieved product-market fit?

[20:23] Is Status blending entertainment and gaming?

[22:30] How do you approach integrating real-life friends into Status without compromising its unique experience?

[26:07] How have users scaled since launch and what are the demographics to-date?

[30:00] Do you plan to age up Status?

[32:28] Why do you think woman are more engaged with Status than men?

[34:19] Which characters and fandoms are most popular on Status?

[36:02] How do you handle AI costs as you scale?

[40:08] How do you make the AI powering Status feel conversational/organic vs. robotic?

[42:34] What lessons have you learned from scaling Status from thousands to hundreds of thousands of users, especially in managing backend infrastructure challenges?

[45:32] Early thoughts on monetization.

[47:38] Are you surprised, given the age/demos of Status, that people are spending as much as they are to play longer?

[49:33] What new features are on the roadmap in the short term?

[53:07] Unlike traditional social media, where most users are passive, every Status user is actively engaged and posting content. 

[55:07] What milestones/goals are you shooting for by the end of 2025?

[56:30] Who is your favorite founder?

Aaron Bai is the CEO & co-founder of Affiniti, one of

 With SMBs contributing 90% of the U.S. GDP, they are the

Affiniti is changing that by partnering with the largest

Affiniti's vision is to be the technology driven JP Morgan

[0:25] What problem does Affiniti solve?

[3:04] What was the original business idea?

[6:46] Why did you pivot to Affiniti?

[9:12] How did you begin building trust with trade

[11:05] How do you think about product distribution?

[11:44] Which trade associations are you currently working

[13:07] What products does Affiniti offer SMBs compared to

[15:42] Why has Affiniti been more successful in the SMB

[19:40] What are the credit scores of Affiniti customers?

[22:49] What percentage of customers interested in Affiniti

[24:47] How do you get SMBs comfortable with expense

[26:10] How quickly is the business ramping?

[28:31] What types of trade associations are you looking to

[33:38] What does your product roadmap look like over the

[36:50] How do you balance growth with launching new

[38:43] Provide one or two case studies of how you acquire

[42:31] How did you come up with the name Affiniti?

[43:49] How big is your TAM? What are your long-term

[45:11] Which entrepreneur do you admire the most?

Breach 

Eyhab Aejaz is CEO of Breach Insurance, a global insurance underwriter addressing the insurance gap in the crypto space.  Breach creates regulated solutions for both enterprises and individuals. With deep insurance and crypto expertise, as well as proprietary technology, Breach is pioneering industry-first solutions that serve as critical risk management tools for the underserved trillion dollar digital asset market. 

Ilya Pozin is the founder and CEO of Telly, the biggest innovation in TV since color. Launched out of stealth in May of 2023, Telly is transforming both the consumer television experience, morphing the TV from a monitor on the wall into the smartest and most useful device in the home, and the very way in which content is delivered and consumed all on a free, ad supported dual-screen television. Prior to founding his fifth company Telly, Pozin co-founded Pluto TV, challenging a half-century-old model for content distribution, believing consumers deserved to share in the value exchange of advertising with free ad-supported TV.

Telly’s dual screen design features a stunning 55-inch 4K HDR main Theater Display, a secondary Smart Screen seamlessly merging traditional television viewing with interactive experiences and a sound bar.  This game-changing device goes way beyond streaming, Telly's Smart Screen brings everything from video calling powered by Zoom, news, weather and sports updates, smart home controls, casual games, music, Telly AI voice assistant, motion tracking fitness, and so much more to the living room.  And with Telly’s innovative ad-supported model, consumers are able to enjoy the smartest TV every built along with all of these premium features for the revolutionary price of free. Discover more about Telly and reserve yours now at www.telly.com.

Adam Ryan is the founder of Workweek, a platform for niche professions powered by creators.  Their platform combines content, community, and software into a single pane of glass - ultimately helping users have a more productive work week.

The company operates across 8 professional verticals, including franchisees (Wolf of Franchises) and hospital administrations (Hospitalogy).  All content is created by actual operators and subject matter experts.  The communities formed are born from the rare insights of creators who are the leading voices of authority within their industry.  Every software product built is catered to the specific needs of each community.

In a little over two years, the results of this novel approach have led to hundreds of thousands of subscribers and tens of millions in run rate revenue.

[2:11] What is Workweek?

[3:46] What unique problem isWorkweek solving?

[6:12] How did you come up with the idea for Workweek and why are you the right person to execute this strategy?

[9:39] Why newsletters to start?

[11:10] Was there a grander vision beyond newsletters?

[13:40] What are a few examples of insights that Workweek provides?

[15:23] What are the other ways Workweek monetizes beyond advertising?

[16:53] Do you have creators that are monetizing beyond advertising currently?

[18:58] What is the selection process for creators?

[23:02] How does the transition from creator to business operator work?

[25:26] How does Workweek become a billion-dollar business?