Vurvey Labs is building the foundational Human AI layer for market intelligence and human behavior. Rooted in a patented video survey engine and millions of proprietary, real-world human video inputs, Vurvey captures deep emotional, visual, and verbal nuance rather than relying on generic internet scraping.
From this dataset, Vurvey creates "People Models." These multimodal AI agents simulate authentic populations to test products, ad creatives, and entertainment content before launch, delivering over 90% concordance with traditional focus groups.
Already embedded across global giants like Unilever, Kenvue, and JPMorgan Chase, Vurvey's longer-term vision extends far beyond enterprise CPG, entertainment, and finance. The company is democratizing its platform for SMBs and individuals worldwide, positioning Vurvey as the universal intelligence layer for validating any idea against real human truth.
Timestamps
1:00 — The Origin of Vurvey
Chad explains his background working with brands like Nike and P&G and the problem that led him to build Vurvey.
04:15 — Why Traditional Consumer Research Is Broken
The limitations of focus groups, design sprints, and getting enough real people together to test ideas.
05:30 — Building the Vurvey Video Survey
How Vurvey began by collecting video responses from people around the world and why video provides richer insight than traditional surveys.
08:00 — Turning Human Feedback Into Intelligence
How Vurvey processes video, audio, transcripts, and other signals to extract deeper insights from consumer research.
12:00 — How Vurvey Gets Unbiased Consumer Insights
The discussion around incentives, bias, and how Vurvey designs research to uncover what people actually care about rather than simply asking them what they like.
15:30 — From Real People to AI “People Models”
Chad explains the company's evolution from collecting human insights to building AI models that represent different types of people.
18:00 — Building AI Populations From Real Humans
How Vurvey creates populations such as Gen Alpha using data gathered from real people rather than generic AI-generated personas.
20:00 — Can AI Consumers Replace Focus Groups?
How these AI populations can test products, ads, concepts, and content at a scale that isn't possible with traditional research.
22:00 — The $153B Market Research Opportunity
Why Chad believes Vurvey can fundamentally change how the market research industry works.
24:30 — Using AI to Improve Products & Content While They're Being Created
How Vurvey can give creators and brands feedback during the creative process—not just after something has already been produced.
28:00 — How Unilever Uses Vurvey
A concrete example of Vurvey being deployed across Unilever's categories to develop products, concepts, messaging, and consumer insights.
30:00 — Why Vurvey Is Different From a Generic LLM
The company's core thesis: its AI is built on data from millions of real people rather than simply asking an LLM to simulate consumers.
32:00 — Expanding Beyond CPG: Finance, Entertainment & Healthcare
Chad discusses expansion into financial services, entertainment, healthcare, and other industries.
36:00 — The Big Vision: People Models as a New AI Platform
Why Chad believes understanding how people think, behave, and consume information can become a foundational layer for enterprise decision-making.
38:00 — Neuroverse, CES & Other Applications
Examples of Vurvey's emerging applications, including predicting product success and testing advertising with neurodivergent populations.
40:00 — From Enterprise Platform to Everyone in the World
Chad discusses expanding Vurvey beyond large enterprises to SMBs and eventually making people models available to everyone.
41:10 — Chad's Founder Inspiration
Chad admires Brian Chesky, Airbnb, and why design-led companies inspire his approach to building Vurvey.
