As the first person to use social media for fundraising at the presidential level during both of Barack Obama’s election campaigns, Steve Spinner recognized an opportunity to build automated fundraising software for a neglected but critical market. Steve is the founder and CEO of RevUp, an automated fundraising software platform that enables nonprofits, higher education institutions, and political organizations to leverage social media and data analytics to raise money. In our discussion, we talk about the challenges of starting a company and how it’s not always right for everyone, the important advice he received in business school, and everything from leveraging your network and experts, to hiring the right people.