In this conversation, Jeff Bekavac, CRO of Swiftstart, shares his expertise on selling on Amazon. He discusses the challenges of dealing with Amazon, the benefits of selling on the platform, and the importance of Fulfilled by Amazon (FBA). Jeff also provides insights on inventory management, standing out in a crowded marketplace, and optimizing product images and titles. Key Takeaways:

• How selling on Amazon can provide additional revenue and brand awareness.
• Why he recommends Fulfilled by Amazon (FBA).
• The amount of inventory you should be sending to Amazon.
• The 3 things you need when dealing with Amazon's challenges.
• How you should be utilizing Amazon's tools to improve your product listings.
• Why you should never bait or encourage fake reviews on Amazon.
• The margins you can expect to gain selling on Amazon.
• Why Amazon Ads take time, especially for new listings.
• The best ways to differentiate your brand on Amazon vs. your website
• Why product discovery is so valuable on Amazon.

To connect With Geoff reach out to him here: [email protected]

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