Founders' Forum

How does an experienced lawyer turn a struggling business into a thriving global leader? Justin B. Wineburgh, Esq, President and CEO of Alkemy X, shares how he transitioned from law to leading a post-production studio, transforming it into a powerhouse in media and entertainment.

Joined by guest co-host Sean Dawes, Co-Founder of Modded Euros, Justin discusses his journey from building a media and entertainment practice to taking the helm at Alkemy X. What started as a company on the brink of bankruptcy has grown into a leader with clients like Amazon, Netflix, and HBO.

Justin reflects on navigating business challenges, especially during the pandemic, and positioning the company for long-term growth. He shares his insights into leadership, resilience, and the importance of kindness in building a lasting legacy.

Key Takeaways:

• From lawyer to CEO: Justin’s journey to leading Alkemy X.
• Turning adversity into opportunity: Overcoming business challenges and leading a successful turnaround.
• Entrepreneurship in media: How Justin navigated the ever-evolving media landscape.
• Building a legacy: The importance of mentorship and kindness in leadership.

About Justin B. Wineburgh, Esq:

As President and CEO of Alkemy X, Justin Wineburgh has transformed the 44-year-old company from a local Philadelphia post-production studio into a solutions-driven media and entertainment powerhouse. The company has expanded its expertise into some of the industry's hottest sectors. Over his nine years at the helm of Alkemy X, Wineburgh has rejuvenated and positioned the global company as an award-winning creative partner at the intersection of entertainment, advertising, and technology.

Under his leadership, the Alkemy X team has worked on top hit series and films, including the The Walking Dead franchise on AMC, Amazon Prime’s The Marvelous Mrs. Maisel, STARZ’s Power franchise, HBO’s The Gilded Age and Westworld, and Wednesday on Netflix. They've also contributed to Academy Award-winning films like The Whale and The Wonderful Story of Henry Sugar. Additionally, the company has worked on original unscripted series such as TLC’s award-winning hit Dragnificent! and Restaurant: Impossible on The Food Network, while growing its slate of branded productions for clients like Amazon, T-Mobile, Electronic Arts, Hulu, Wayfair, Bud Light, Samsung, and more.

Connect:

Website alkemy-x.com

LinkedIn linkedin.com/in/justin-wineburgh/

Facebook facebook.com/jwineburgh

Instagram instagram.com/justinofalkemyx/

This episode is brought to you by The Satell Institute; the leading CEO organization dedicated to Corporate Social Responsibility. Go to satellinstitute.org to learn more.

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What does it truly mean to overcome? Jason Sfire’s journey shows that triumph comes not from avoiding hardship, but transforming through it.

Continuing from his first fall, Jason reveals how a routine ninth back surgery in 2013 turned catastrophic when he contracted MRSA in his spine. Over four years, he endured 22 surgeries, sepsis, kidney failure, and 1,300+ IV antibiotic doses—all while leading his companies. When specialists couldn’t find answers, his wife Nettie’s support became his turning point.

Dr. Tyler Kosky finally diagnosed an infection colonizing spinal hardware, leading to surgeries that left Jason permanently disabled. Yet, he embraced his new reality: “It was time to find my wheels instead of my legs.”

Now, Jason advocates for adaptive athletes, coaches wheelchair sports, and prepares to launch a new real estate venture with his father. His advice: “Think more before we react… take a discerning look at decisions,” reflecting hard-earned wisdom.

Co-hosted by Sari Greene, cybersecurity entrepreneur and community advocate, this episode explores how perseverance and adaptability can sustain us through life’s greatest challenges. What will you do when faced with your own impossible situation?

Key Takeaways:

• Turning hardship into strength and purpose.
• The power of unwavering support.
• Adapting entrepreneurial skills to new realities.
• Wisdom gained through adversity.

About Jason A. Sfire:

I have had a 33-year career in our family-owned Real-Estate Development business. Since I was 16 years old, I have held virtually every possible role in our family companies. My initial offering to the company was running our construction arm, named Fidelity Construction Co. Inc. In my years running the construction arm of our business, we completed hundreds of projects, from one-room remodels to 450,000-square-foot shopping centers built from the ground up. It has been an incredible journey that now has me leading all 18 companies and managing the family’s 1.8 million-square-foot real-estate portfolio as President/COO. Thankfully, God has blessed our family and business at levels that I never dreamed possible.

Connect:

Website www.fgltd.net

LinkedIn linkedin.com/in/jason-sfire-a6652716b/

Instagram instagram.com/jaswheels/?hl=en

This episode is brought to you by Great Lakes Adaptive Sports Association; empowering people with disabilities through adaptive outdoor recreation. Visit glasa.org to learn more.

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Jason Sfire’s entrepreneurial journey, Founder of multiple family-owned businesses defies the odds. At 25, after a devastating 35-foot fall that led to 54 surgeries over 25 years, he refused to let physical challenges stop his drive. Despite shattered bones and ongoing recovery, Jason built a real estate empire of 18 companies and 1.8 million square feet.

Joining Marc as guest co-host is Sari Greene, a cybersecurity entrepreneur, author, educator, investor, and community activist, adding her perspective to this powerful conversation.

Early in the episode, Jason reflects on social media’s impact on identity, setting the stage for his story of resilience. From teenage carpenter to business leader and father of four, he shares candid insights on balancing ambition with personal limits, warning about the dangers of an unchecked "achiever mentality" and how it affected his health. His straightforward business approach reveals the grit behind his success.

Key Takeaways:

• Resilience in overcoming life-altering injuries and building a business.
• Growing and managing a real estate empire despite personal challenges.
• Balancing drive with self-care to sustain success.
• Pursuing passion and purpose beyond physical limits.

Part two will be released next week, where we’ll explore how Jason continues to thrive—competing nationally in golf from a wheelchair.

About Jason A. Sfire:

I have had a 33-year career in our family-owned Real-Estate Development business. Since I was 16 years old, I have held virtually every possible role in our family companies. My initial offering to the company was running our construction arm, named Fidelity Construction Co. Inc. In my years running the construction arm of our business, we completed hundreds of projects, from one-room remodels to 450,000-square-foot shopping centers built from the ground up. It has been an incredible journey that now has me leading all 18 companies and managing the family’s 1.8 million-square-foot real-estate portfolio as President/COO. Thankfully, God has blessed our family and business at levels that I never dreamed possible.

Connect:

Website www.fgltd.net

LinkedIn linkedin.com/in/jason-sfire-a6652716b/

Instagram instagram.com/jaswheels/?hl=en

This episode is brought to you by Great Lakes Adaptive Sports Association; empowering people with disabilities through adaptive outdoor recreation. Visit glasa.org to learn more.

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Sari Greene’s path from a successful tech entrepreneur to a dedicated public servant reveals the evolving role of cybersecurity in today’s world. As founder of Sage Data Security, Sari was ahead of her time—building a company focused on protecting sensitive information long before cybersecurity became mainstream.

In this episode, Sari shares candid insights into launching a tech company in the early 2000s, navigating investor challenges that threatened her company culture, and making tough decisions to preserve her team’s integrity. She reflects on how her entrepreneurial spirit evolved into a mission-driven commitment to protect public trust.

More than just a technology expert, Sari views cybersecurity as a civic duty—a responsibility to safeguard the private data people entrust to institutions. Now, she mentors the next generation of cybersecurity professionals, empowering them to defend companies, communities, and countries against growing digital threats and internal complacency.

Join us, along with guest co-host Jason Sfire, President and Founder of multiple family-owned businesses, for a deep dive into the intersection of technology, ethics, and leadership with Sari Greene, whose journey embodies resilience, vision, and service.

Key Takeaways:

• From tech founder to public servant: evolving roles in cybersecurity
• Preserving company culture amid investor challenges
• Cybersecurity as a civic duty protecting public trust
• Mentoring future leaders to combat digital threats

About Sari Greene:

Sari Stern Greene is a cybersecurity entrepreneur, best-selling author, educator, and investor. She serves on the Bangor Savings Bank Board of Directors and chairs the Enterprise Risk Management Committee. She was appointed by the Governor Maine to the Maine Gambling Control Board and served as Election official for the City of South Portland. Sari, is a NACD Board Fellow and has earned numerous tech and cybersecurity related certifications. She is an enthusiastic traveler, avid sailor and an active Rotarian. 

Connect:

Website: www.sarigreenegroup.com

LinkedIn: linkedin.com/in/sarigreene/

This episode is brought to you by Join Talent; elevate your hiring capability. Go to jointalent.net to learn more.

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A talented New Zealand TV producer’s move across the ocean sparked an inspiring entrepreneurial journey. David Calderwood, Founder of Euro-Pacific Digital Media, shares how authentic relationships and a rich family legacy fueled his business success.

David’s entrepreneurial roots run deep—from his great-grandfather’s 1850s photography studio to his parents’ hat-making business. Starting in New Zealand’s TV industry, his marketing degree and production skills paved the way for greater achievements.

Meeting American producer Lisa was a turning point. After relocating to the U.S., David’s company secured a major client, SmithKline Beecham, coordinating shoots worldwide. This success established Euro-Pacific as a leading digital media firm in America.

David discusses unique staffing challenges—managing crews and balancing freelancers with full-time staff. Over an 18-year partnership with Lisa, he navigated these complexities while growing the business.

Now, David is pivoting toward white-label services and reducing hands-on production, a strategic move to leverage his expertise and sustain growth. His story shows that aligning business with authentic values leads to lasting success.

Key Takeaways:

• Entrepreneurial heritage: How family history inspired David’s journey.
• Love’s impact: The role of personal relationships in business growth.
• Industry insights: Handling production staffing and operational challenges.
• Smart pivots: Evolving business models for sustainability.

About David Calderwood:

With over 30 years of experience as a director and producer, specializing in digital media, ecommerce websites, search engine marketing (SEM), ad campaign development, and live streaming video for corporate events—and still the occasional TV commercial—Dave brings extensive expertise to the field.

Dave is a Kiwi (he grew up in New Zealand) and started out in the television commercial market, working with major advertising agencies and Fortune 500 companies. After arriving in the US, he founded Euro-Pacific Film & Video Productions, which focused on providing video and visual marketing services to leading corporate organizations and national TV broadcasters, leveraging his international experience and connections.

Dave is currently a Florida resident with a very active client base throughout the US. He is also a Google Partner, as well as an authorized partner and reseller with GoDaddy and Zoho.

Connect:

Website: euro-pacific.com

LinkedIn: linkedin.com/company/euro-pacific/

Facebook: facebook.com/epfvp

YouTube: youtube.com/c/EuropacificDigital

This episode is brought to you by Euro-Pacific Digital Media; experts in video production and digital marketing. Visit euro-pacific.com to learn more.

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What if success were measured by the lives you change, not by profit? Arnie Eastburn, Co-Founder, President, and CEO of Water4Life Mozambique, shows how one entrepreneur's shift in priorities can make a lasting impact, with guest co-host David Calderwood, Senior Digital Producer at Euro-Pacific Digital Media.

After selling a multimillion-dollar professional employer organization, Arnie’s life was transformed during a mission trip to Mozambique. "I went from thinking about me to thinking about others," he shares, recalling the heartbreaking sight of young girls walking miles to collect contaminated water.

With 60% of Africa's population lacking access to clean water, and one in five children in Mozambique dying from waterborne illness, Arnie launched Water4Life Mozambique. Since 2015, his nonprofit has drilled 863 wells, providing clean water to nearly 500,000 people. Their focus on sustainability ensures these wells continue to serve communities for years.

Arnie’s story proves that success isn’t about profits, but about saving lives: "If we've saved 60-70,000 kids from death and drilled 100 wells a year, that’s what matters."

Key Takeaways:

• From profit to purpose: Arnie’s transition from entrepreneur to humanitarian.
• Water crisis solutions: How Water4Life Mozambique tackles Africa's water shortage.
• Sustainability in action: A model ensuring long-term access to clean water.
• Entrepreneurial impact: Using business skills to create lasting change.

About Arnie Eastburn:

Arnie Eastburn is the founder of Water4Life Mozambique, a nonprofit organization dedicated to providing clean, safe drinking water to communities in Mozambique. With over 376 wells drilled across the Zambezia province, his efforts have improved the lives of more than 451,000 people. Arnie’s mission, fueled by his entrepreneurial background and passion for humanitarian work, is transforming communities by combating water scarcity and improving public health. He is committed to creating a sustainable, brighter future for Mozambique’s most vulnerable populations.

Connect:

Website water4lifemozambique.org

Facebook facebook.com/Water4LifeMozambique

This episode is brought to you by Water4Life Mozambique; Drilling water wells in rural villages of Mozambique, Africa. Go to water4lifemozambique.org to learn more.

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When two decorated military veterans decide to address the invisible wounds of war and first response, their solution is simple yet powerful: get outside.

Lisa and Greg Hungiville, founders of Outdoor Warrior Nation, share their journey from military service to nonprofit leaders, co-hosted by Alex Pron, CFP®, CBDA, Founder of Crossover Capital. With Lisa’s 34 years in the Minnesota Army National Guard and Greg’s 25 years in the Marine Corps and Army National Guard, they understand the mental health challenges facing veterans and first responders. After losing friends to suicide, they launched a nonprofit offering outdoor therapy through activities like hunting, fishing, kayaking, and equine therapy.

A powerful moment during a kayaking trip, when a participant said, “If it wasn’t for you and Lisa, I don’t know if I’d be on this planet today,” reflects the life-changing impact of their work, symbolized by their compass logo representing a new direction for their community.

Operating in Minnesota, Wisconsin, and Florida, Lisa and Greg aim to create a dedicated facility for veterans to heal in nature. Through their growing network, they’re building a support system beyond traditional therapy.

As Greg puts it, their work is about "bringing people together and letting them know that we care."

Key Takeaways:

• Military experience to nonprofit: Leveraging service to create a healing platform.
• The power of outdoor therapy: Helping veterans and first responders find peace in nature.
• Real-world impact: Testimonials highlighting the life-changing difference they’re making.
• Future vision: Creating a dedicated facility for veterans’ healing.

About Lisa & Greg Hungiville:

Lisa Hungiville was born in Minneapolis, Minnesota, and served in the Minnesota Army National Guard for 34 years. Her roles included G-1 senior enlisted for the 34th Infantry Division, senior enlisted S-1 for the 1st Armor Brigade Combat Team, and Deputy Chief of Staff G-1 Sergeant Major at Joint Force Headquarters in St. Paul, MN.

Greg Hungiville grew up in Western Wisconsin and served 25 years in both the United States Marine Corps and Minnesota Army National Guard, with experience in infantry and Air Missile Defense. His final duty was as Chief for Air & Missile Defense in the Middle East, where he advised the Division Commander on air defense matters. Greg retired as a Lieutenant Colonel.

Connect:

Website outdoorwarriornation.org

Facebook facebook.com/OutdoorWarriorNation

Instagram instagram.com/outdoor_warrior_nation1

This episode is brought to you by Outdoor Warrior Nation; Empowering Those Who've Served. Go to outdoorwarriornation.org to learn more.

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What happens when life's greatest challenges lead to extraordinary success? Sam Maddula, Pharm.D, a healthcare entrepreneur and philanthropist, shares his remarkable journey—from growing up in an impoverished village in India to building a multimillion-dollar specialty pharmacy.

Born legally blind, Sam’s life was transformed by sight-saving surgery, reshaping his worldview and fueling his drive. His family’s immigration struggles and educational challenges deepened his empathy, which became the foundation for Banks Apothecary (later Altruix), a pharmacy serving underserved communities.

By focusing on patient care and hiring overlooked talent, Sam grew the company to $300 million in revenue before selling to private equity. Rather than retiring, Sam founded the Maddula Foundation to support ocular health, pharmacy students, and vulnerable populations. He also created Workshop Strategy to help struggling healthcare businesses.

Sam’s philosophy centers on the belief that success isn’t a zero-sum game: "You can do good and have more than one person win." This abundance mentality has allowed him to create wealth while uplifting others.

For entrepreneurs, Sam’s advice is simple: "Don’t worry about what anybody else thinks, just do what feels right in your gut."

Key Takeaways:

• Empathy as a foundation: How Sam’s hardships shaped his business model.
• Building with purpose: Growing Altruix by focusing on patient care and hiring overlooked talent.
• Abundance mentality: Creating wealth while helping others thrive.
• Entrepreneurial advice: Trust your instincts and pursue what feels right.

About Sam Maddula Pharm.D:

Healthcare leader and transformative entrepreneur with over 15 years of experience delivering exceptional operational and financial outcomes in the healthcare and specialty pharmacy sectors. Founded and scaled Bank’s Apothecary Specialty Pharmacy to $300M in annual revenue, achieving an industry-leading valuation upon sale to a private equity firm. Deep expertise in value creation, innovation, and patient-centric strategies, with a track record of successful partnerships and M&A advisory roles. Experienced board member and advisor, passionate about driving transformative impact in healthcare and private equity. Philanthropic advocate—founded the Maddula Foundation, contributing millions to healthcare and education initiatives.

Connect:

Website workshopstrategy.com

LinkedIn linkedin.com/company/workshop-strategy

This episode is brought to you by Workshop Strategy; Merging experience, innovation, and purpose. Go to workshopstrategy.com to learn more.

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In this episode, David Lopez, founder of DL Metal Design, shares his entrepreneurial journey, revealing how he turned challenges into opportunities. Co-hosted by Sam Maddula Pharm.D, this conversation highlights David’s path from a beamline operator to business owner.

David’s first business, a failed Quiznos franchise, became a $100K lesson that fueled his drive in the metal industry. Despite launching DL Metal Design in January 2020 amidst the pandemic, his lean startup model allowed him to thrive as industries recovered. By 2024, David projects $10-12 million in revenue, overcoming a 40% drop in 2023.

David’s proactive response to the downturn is a key moment in this discussion. Rather than panic, he used the opportunity to restructure his company, hire key personnel, and build a management system that could operate independently of his direct involvement.

Looking ahead, David envisions a $75-100 million diversified conglomerate. His strategy of balancing cash-flow positive units with his main company’s payment structure is key to his long-term vision.

Key Takeaways:

• How David launched a steel business just before the pandemic—and why the timing worked in his favor
• The hidden challenges of rapid growth and why working capital is everything in construction
• Smart diversification strategies that balance risk and reward in uncertain economies
• The real reason sales lagged after early success—and how he fixed it
• Why a downturn can be the perfect time to restructure for future scale

Don’t miss David’s advice on trusting yourself and acting sooner! Listen to the full episode to learn how to make your next big move in business.

About David Lopez:

David Lopez is the founder of DL Metal Design and a seasoned leader in the steel industry since 1997. He started as a beamline operator and worked his way up, eventually managing teams responsible for over $400 million in revenue. With a career spanning executive roles and industry leadership, David deeply values the mentors who have shaped him along the way. Outside of work, he is passionate about coaching youth sports and enjoys hiking, biking, and traveling with his wife and kids. With a B.S. in Business Management from Northeastern University, David brings experience, leadership, and a love for teamwork to everything he does.

Connect:

Website dlmetaldesign.com

LinkedIn linkedin.com/company/dl-metal-design

This episode is brought to you by DL Metal Design; A Turnkey Steel and Glass Subcontractor You Can Trust. Visit dlmetaldesign.com to learn more.

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Alex Pron, founder of Crossover Capital, joins Marc Bernstein to reveal how independent financial advisors are empowering clients with education on Bitcoin and alternative investments. After 12 years at Merrill Lynch, Alex left to start Crossover Capital when he realized his clients weren’t being given the knowledge they needed to make informed decisions—especially about Bitcoin.

In this episode, Alex uncovers the alarming reality behind SEC fines levied against major institutions like Wells Fargo and Merrill Lynch, highlighting how these practices have cost clients millions. He also explains how AI and technology enable smaller advisory firms to compete with financial giants while providing the specialized education traditional firms often ignore.

Key Takeaways:

• Why Independent Advice Matters: Discover how fee-only advisors provide unbiased recommendations that protect your wealth.
• The SEC Fines Scandal: Learn why clients need to stay vigilant about financial institutions' practices.
• AI and Technology in Finance: Understand how smaller firms leverage innovation to offer competitive services.
• Bitcoin’s Institutional Adoption: Explore the significance of BlackRock, Congress, and hedge fund leaders embracing Bitcoin.

Tune in to gain knowledge and information about Bitcoin.

About Alex Pron, CFP®, CBDA:

Financial advisor who broke away from Merrill Lynch, where he wasn't allowed to educate his clients on why they should own bitcoin. Alex founded Crossover Capital, an SEC registered, fee-only firm, to help advise clients on 3 things: 1) What you should know about bitcoin; 2) how do you properly secure your bitcoin from loss or theft; and 3) timing of bitcoin--when does it make sense to buy bitcoin and when does it make sense to play some defense and take some chips off the table.

Connect:

Website crosscapadvisors.com

LinkedIn linkedin.com/in/alexandermpron

Instagram instagram.com/crossover_alex

X x.com/Crossover_Alex

This episode is brought to you by Crossover Capital; make informed decisions about your financial future. Go to crosscapadvisors.com to learn more.

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