Tristram Dyer and Edwin Hermawan meet with Blake Driver to discuss various topics related to creative strategies and production. They start with why it's important to be utilizing Meta's newest rollout in accounts: conversion lift studies and how they can help measure incrementality in your advertising campaigns. They explore the process of ideation and finding the biggest bang for your buck in creative along with the importance of building a creative department and the challenges and benefits of working with in-house creative teams versus agencies. The conversation then moves into the secret sauce that is scripting and storytelling. Blake Driver also discusses various aspects of ad creation and the pricing range for UGC (user-generated content) and creative packages, emphasizing the flexibility and fluctuation in pricing. Blake explains the role of AI in creative production and how it fits into the market. He emphasizes the value of higher quality produced content, which offers brand consistency and control.

Key takeaways:

• Why comparison and iteration are essential in ad creation to improve performance.
• Why pricing for UGC and creative packages can vary greatly, with UGC platforms offering lower-cost options.
• What the role of AI should be in creative production
• How higher quality produced content offers brand consistency and control.
• How combining UGC with higher production quality content can provide a balanced approach to creative strategy.
• Why The Foxwell Founder community provides a valuable space for media buyers to exchange knowledge and solve problems.

If you'd like to connect with Blake Driver you can email him at: [email protected] If you'd like join or learn more about the Foxwell Founders Community you can do so here.