Founders Future

In this episode of Founders Future, with host Olivia Sammons, we sit down with Alex Napier-Holland, the founder of GorillaFlow. Alex shares his journey from journalist and international sales lead to becoming a sought-after copywriting consultant for tech startups and global brands. He delves into the critical importance of copywriting and positioning, explaining why compelling messaging often outweighs design in converting visitors into customers. Alex also outlines his unique process for building high-performing homepages, which involves deep customer research and a structured messaging strategy.

The conversation explores the balance between serving high-value clients and creating affordable products like his CopyBase Figma pack for bootstrapped founders. Alex provides invaluable insights into his sales philosophy, emphasizing the power of selling a proven process and building trust through consultative questioning. Finally, he offers a nuanced perspective on the impact of AI in his industry, viewing it not as a threat but as a powerful tool for augmentation that, when used correctly, can unlock new levels of insight and efficiency.

In this episode of Founders Future, with host Milan Kohut, we sit down with Christopher Holt, the founder of Beyond The Tats. Christopher shares his incredible entrepreneurial journey, from being an architect to owning a CrossFit gym, and finally building his online health coaching business. He opens up about the rollercoaster of entrepreneurship, including the stressful partnership with Linus, the recent challenges of algorithm changes affecting his organic reach, and his triumphant rebound to his highest-grossing months yet by refocusing on authentic content and client success stories.

Christopher delves into the unique, high-touch methodology of Beyond the Tats, which goes beyond generic meal plans. He explains his "three balanced meals" philosophy and his 24/7 coaching model, where clients send him real-time photos of their meals for immediate feedback and receive unwavering emotional support. He describes his ideal client—often mothers aged 35-60—and how his brand, which he describes as "therapy with a funny friend," resonates deeply by providing the support they often lack. Christopher also looks ahead to his goals for steady growth and the exciting, albeit scary, launch of his new supplement company.

In this episode of Founders Future, with host Milan Kohut, we meet Cynthia Croissant, the founder of Fitness Simply Done. Cynthia shares her personal journey from a geography major and stay-at-home mom to becoming a certified personal trainer and posture expert. Her mission was born from her own health challenges, including a diagnosis of osteopenia, which led her to develop a unique, strategic approach to fitness focused on mobility, core strength, and injury prevention for women over 40.

Cynthia delves into the structure of her business, explaining her tiered offerings from a monthly subscription for group classes to personalized one-on-one coaching. She openly discusses the current challenges of scaling her business, particularly in lead generation and refining her marketing message to resonate clearly with her ideal clients. Cynthia also outlines her future goals, which include launching a small group course and adjusting her pricing to better reflect her value, emphasizing her commitment to helping women achieve strength and confidence.

In this episode of Founders Future, with host Milan Kohut, we sit down with Mike Hughes, the founder and head nutrition coach at Enhanced Nutrition. Mike shares his powerful personal journey from a corporate sales job and a disordered relationship with food to building a business dedicated to helping others. He opens up about how a toxic obsession with "perfect" tracking led him to a breaking point, which ultimately became the catalyst for his mission: to provide practical, science-backed nutrition guidance that fits into a client's life without derailing it.

Mike details his "life adaptive method," a client-centric approach that helps beginner to intermediate CrossFit and functional fitness athletes improve their performance and health without the common industry pressures. He discusses his current marketing strategies, which rely heavily on organic content and genuine community engagement over aggressive sales tactics. Looking ahead, Mike outlines his goals to double his client base and develop scalable template programs and courses, while also candidly addressing his biggest challenge to growth: getting out of his own way and trusting the process he knows works.

n this episode of Founders Future, with host Milan Kohut, we meet Janeen Vosper, an award-winning business coach with nearly two decades of experience running her company, Speech Perfect. Janeen shares her journey from being a general manager of a multi-million dollar sales team to embarking on her own entrepreneurial path. She discusses the importance of using your current position to fund your future business and the evolution of her vision over time, emphasizing the need to adapt to changing circumstances, such as the global shift in 2020.

Janeen details her current work empowering small business owners, particularly professionals like accountants and lawyers who often don't see themselves as being "in sales." She specializes in helping them uncover their unique "essence story" to build authentic connections and grow their businesses. Looking ahead, Janeen reveals her exciting goal of 10 months of travel across Australia, a life she envisioned a decade ago, and explains how she has built a business that allows for such freedom through consistent organic marketing, a strong online presence, and trusting her own expertise. Her key piece of advice to her younger self is simple yet powerful: "Trust yourself."

In this episode of Founders Future, with host Zach Young, we are joined by Laura Burton, a marketing and business mentor with a unique background in corporate people strategy and positive psychology. Laura delves into the critical intersection of entrepreneurial well-being and effective marketing, arguing that sustainable success requires both. She shares her journey from feeling unfulfilled in a corporate role to building a thriving business by mastering LinkedIn, not just as a marketing platform but as a space for genuine human connection.

Laura provides actionable strategies for founders at every stage, from those just starting out to established companies looking to scale. She emphasizes the importance of moving beyond the fear of sales and leveraging one's existing network, while also sharing her proven techniques for high-conversion outreach on LinkedIn. Laura breaks down the essentials of crafting a compelling offer, building credibility, and using a combination of personalized DMs, strategic content, and speaking engagements to generate consistent leads without burning out.

In this episode of Founders Future, with host Zach Young, we meet Valerie Rubin, a rapid transformational therapist and somatic coach. Valerie shares her powerful personal journey of overcoming six years of debilitating chronic pain and severe anxiety that traditional medicine and talk therapy couldn't resolve. She explains how discovering Rapid Transformational Therapy (RTT) and somatic practices was the key to her healing, leading her to pivot from a planned PhD path to founding her own practice dedicated to these transformative methods.

Valerie delves into the core of her work, explaining how somatic therapy teaches the mind and body to work together to process past trauma and feel safe again. She highlights that a common theme among her clients is an anxious attachment style often rooted in relationships with emotionally unavailable parents. Valerie outlines her 8-week program, the "Freedom from Anxious Attachment Blueprint," which combines nervous system regulation with somatic therapy to help individuals break free from chronic anxiety and build healthier relationships. She also offers invaluable advice for parents on modeling emotional regulation for their children.

In this episode of Founders Future, with host Zach Young, we sit down with Chelsey Rose, a certified personal trainer and health coach specializing in women's fitness. Chelsey shares her personal journey into the world of health, which began after quitting sports in high school led to a confusing weight gain. This experience, including a brief stint with unhealthy shortcuts, fueled her passion for discovering sustainable methods. She now empowers women by focusing on the foundational "big rocks" of strength training and nutrition, cutting through the noise of fad diets and ineffective workouts to build confidence and lasting results.

Chelsey details the structure of her business, which ranges from highly personalized one-on-one training—both in-person and online with detailed feedback and bi-weekly calls—to her "Build by CRH" app for more self-sufficient clients. A key philosophy of her practice is to equip women with the knowledge to continue their fitness journey independently. She also discusses her goals for the future, including expanding her app, podcast, and community-based group training, while navigating the new challenges and motivations that come with being a new mother and planning for the long-term growth of her brand.

In this episode of Founders Future, with host Zach Young, we meet Calvin Santos, a med student and backend systems expert who has found a unique way to serve his community. Calvin explains his driving purpose: to help the helpers. By building automated systems for coaches, he transforms their past clients into steady monthly revenue streams, allowing the coaches to focus on what they love—coaching—instead of constantly chasing new leads.

Calvin details his three-stage process, which begins with auditing a coach's past clients and engaging them with a compelling alumni offer. He then creates a structured, paid community complete with journals, challenges, and milestones to maintain engagement. The final stage involves implementing feedback to create a self-sustaining flywheel of value and predictable income, ultimately increasing customer lifetime value and bringing the fun back into coaching for his clients.

In this episode of Founders Future, with host Zach Young, we sit down with Katrena Friel, the visionary founder behind Becoming the Expert. Katrena shares the powerful and personal story of her entrepreneurial beginning, which was sparked by a significant personal and financial loss. She explains how this pivotal moment taught her the priceless lesson that she had everything she needed within herself, leading her to dedicate the last 25 years to helping others avoid the same pitfalls. Katrena delves into her unique "done-for-you" methodology, where she personally builds her clients' entire personal brand foundation—including a book, website, and signature talk—within an intensive 90-day period to fast-track their journey to becoming recognized leaders in their field.

Katrena reveals the core philosophy of her work, which is to guide professionals, typically entering their peak years around age 40, through a complete mindset shift from an "institutional" to an "entrepreneurial" mindset. She emphasizes that the real work goes beyond business strategy, focusing on building unshakable confidence and clearing limiting beliefs like "I'm not good enough." For Katrena, the goal is to create long-term strategic partners, not just clients, empowering them to build authentic, purpose-driven businesses with multiple streams of income. She also gives a glimpse into her future ventures, including the Business Mentoring Institute to scale her model and her new offering, Sacred Intelligence, designed for advanced entrepreneurs.