In this episode of Founders Future, with host Milan Kohut, Zach Zenner—former NFL running back, Certified Nutrition Specialist, NFL agent, and founder of Zion Performance—shares his unconventional journey from professional football to building a high-performance nutrition and health coaching company. After earning a biology degree and being accepted into medical school, Zach chose to pursue the NFL, carving out a five-year career with the Detroit Lions. During that time, he began questioning the traditional healthcare system’s focus on treating sickness rather than optimizing wellness, which ultimately led him to pursue a master’s degree in nutrition and launch Zion Performance. Today, he helps high-performing individuals—especially former athletes who’ve “lost their way”—reclaim energy, discipline, and longevity through his D.R.E.S.S. framework: Diet, Rest, Exercise, Stress reduction, and Spirit.
Zach breaks down his business model, from one-on-one six-month coaching programs to his growing Zion Breakfast Club community, and reveals his long-term vision of scaling through assistant coaches while maintaining personalized, evidence-based care. He also opens up about the realities of entrepreneurship—navigating failed ad campaigns, refining messaging, building organic content, and developing innovative digital tools designed to help clients maintain independence into their 80s and beyond. With a bold goal of reaching seven figures in revenue this year, Zach embodies adaptability, faith, and execution—proving that elite performance doesn’t end when the game clock runs out.