In this episode of Founders Future, with host Ammar Elm, we sit down with Josh Taylor, Founder and CEO of Product EVO
—a product development and sourcing agency that helps entrepreneurs transform ideas into market-ready products. Josh shares his unconventional journey from finance and art to becoming a product development expert, revealing how his blend of analytical and creative skills led him to build a company that bridges the gap between vision and execution.
With a focus on founders generating $3M–$30M in revenue, Josh explains how Product EVO’s data-driven approach helps clients avoid the 90% failure rate of new products by validating ideas, streamlining features, and managing manufacturing—whether it’s a simple 6-month project or a complex 3-year build like the 6,000-part CNC machine they developed.
Josh dives into the challenges of scaling a high-touch service business, from his 15X ROAS Meta ad funnel to the struggle of replicating his founder-led sales process. He shares hard-won lessons on hiring sales teams (hint: hire 3 AEs at once) and why most product companies fail by overcomplicating their offerings.
Whether you’re a hardware startup or an established brand looking to expand your product line, Josh’s insights on manufacturing diversification (including his viral “Pros and Cons of Manufacturing Outside China” guide) and lean validation techniques are a masterclass in product-led growth.