In this episode of "Founders, Future," host Laura Skinner interviews Artem Gladkikh, the founder and CEO of Signum AI. Artem shares his entrepreneurial journey, which includes over a decade of experience in developing digital products across the U.S. and U.K. He recounts his early career, highlighting the sale of one of his startups at just 24 years old and his subsequent investment in creating Signum AI.
Signum AI is a platform designed to automate the monitoring of key events related to current and potential clients, focusing on intent data. Artem explains how the platform helps businesses identify optimal outreach moments, thereby enhancing the efficiency of their marketing campaigns. He emphasizes the value of the service in reducing costs associated with launching outreach efforts.
The conversation delves into Artem's strategic approach to selling in the competitive landscape, particularly through marketplaces like AppSumo, which he believes is an effective channel for SaaS companies. He also discusses the importance of content creation and outreach in maintaining client engagement, especially in challenging market conditions.
Listeners will gain valuable insights into the dynamics of startup growth, the use of technology in client relations, and the importance of adaptability in marketing strategies. Artem's story is one of innovation, resilience, and a forward-looking vision for the future of his company and the industry.