In this episode of Founders Future, host Laura Skinner interviews Eric Frankel, the founder and CEO of AdGreetz, a cutting-edge marketing automation platform. Eric shares his journey from a 30-year career at Warner Brothers, where he helped transition TV from linear to streaming, to founding AdGreetz, which aims to revolutionize how brands communicate with customers.
Eric explains how traditional advertising has remained static, with brands using generic ads that fail to personalize or engage. Frustrated by receiving irrelevant ads from brands he frequently purchased from, Eric saw an opportunity to transform the advertising industry. AdGreetz provides dynamic, personalized ads tailored to customers’ preferences, making communication more compelling across various digital channels.
Eric dives into the company’s go-to-market strategy, which includes a mix of email campaigns and presentations, while also discussing the challenges of scaling a sales team and the importance of personalized marketing. He highlights the slow adoption of innovative marketing strategies and how AI is now pushing brands to modernize their approaches.
For aspiring founders, Eric offers valuable advice: expect everything to take longer and cost more than anticipated, and be prepared for pivots. He emphasizes the importance of perseverance and staying focused on the vision, even when the journey is longer than expected.