In this episode of Founders Future, with host Milan Kohut, we meet Anna Osherov, the founder and CEO of launchamarketing. Anna shares her entrepreneurial journey, detailing how her initial venture, a physical event venue called the Holistic Business Hub, provided the crucial insight that led to her current business. She realized that while many entrepreneurs and leaders have valuable expertise, they often lack the skills to plan, promote, and present successful events that build their reputation and revenue. This discovery became the foundation for launchamarketing, which helps coaches, consultants, and wellness practitioners transform from unknown to industry influencers through strategic event marketing.
Anna delves into the current operations of launchamarketing, explaining their core offer of setting up and launching event marketing strategies for clients on a project-by-project basis. She outlines their unique two-pronged approach to lead generation, which involves partnering with training organizations and hosting their own educational masterclasses. Looking ahead, Anna discusses her ambitious goals for scaling the business by leveraging AI to automate processes, expanding her team, and diversifying their service offerings to include launching podcasts, books, and online courses, all with the mission of helping global community leaders make a meaningful impact.