In this episode of The Natural List, Jake Deleon, founder of Fila Manila and co-founder of Founders Heritage, joins Jessica and Adrienne to discuss ways of challenging the CPG paradigm and how to take action around equity in funding and retail distribution.

Founders Heritage is a community of entrepreneurs whose products represent the founder’s authentic heritage. From its launch with five brands to a thriving community of 60, including Yai's Thai, Maazah, Nona Lim and others, Founders Heritage celebrates cultural diversity in CPG and retail. 

Join the three-time NEXTY Award winner as he shares insights from the other side of the NEXTY judging table. Eager to meet some of the Founders Heritage brands leading the charge of global flavors? Check out the Founders Heritage block at Natural Products Expo East in Exhibit Hall A.