Ben Wood, co-founder of Waste in Progress, joins us to talk about how a random old tent sparked a design business built on upcycling, sustainability, and community partnerships. In this episode, we explore how creative founders can scale impact, balance craft with cash flow, and turn circular design into a viable business model—without burning out. Whether you're building a mission-led brand or bootstrapping a product business, this one’s for you
If this episode helped you, leave a review on Apple Podcasts or follow on Spotify so you never miss an episode. It takes 30 seconds and it's how the next founder finds us.
⏱️ Chapters:
00:00 - Introduction to WipWrk and Textile Upcycling
01:25 - Backstory: How WipWrk Was Born
02:51 - First Product: Chalk Bags for Rock Climbers
04:33 - Partnership with Off Track and the Second Life Project
06:36 - From Prototype to Commercial Business
09:04 - Two Pillars of the Business: Consumer & Commercial
10:41 - Biggest Challenge: Maintaining Mental Balance
12:29 - Creative vs Business: Working with a Partner
14:44 - Why Technical Textiles Are Hard to Recycle
16:55 - Advice for Creative Entrepreneurs
18:49 - Balancing Creative Vision with Business Needs
20:44 - Quick Fire Questions
23:34 - Preventing Burnout as a Founder
24:34 - Ben's Question for the Next Founder
25:32 - Closing Thoughts
💡 If you enjoyed this episode, follow Founders in Motion and leave us a rating — it really helps us reach more future founders like you.
FOLLOW US
https://www.youtube.com/@FoundersInMotion
https://www.instagram.com/thea.yaps
https://www.tiktok.com/@foundersinmotion
https://www.linkedin.com/in/theango/
Hosted by Thea Ngo, a Wharton grad, venture capital investor, and (your new favorite?) interrogator behind Founders in Motion. Subscribe for the stories that don't make the headlines yet.
Subscribe for the insider playbook on building companies, growth tactics, and founder stories.
📄 Full episode transcript + query the show notes → https://foundersinmotion.tech/episodes/6-ben-wood/