City Girl Empower Hour

Founders on Fire: Branding, Burnout & the Blur Between Work and Self


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In this powerful roundtable episode of The Empower Hour, hosts Alyza @citygirlcoffee, Robyn @thumbscookies and Megan@thelakeandco dive deep into the emotional and strategic reality of being the face of your brand.

From navigating vulnerability and visibility to knowing when to set boundaries, evolve publicly, or go offline for self-preservation—this conversation is for anyone whose business feels like an extension of their soul.

We unpack:

  • Defining the moment you became the brand

  • How to take feedback without losing your footing

  • The fine line between authenticity and oversharing

  • Navigating cancel culture as a values-driven founder

  • What to do when your personal growth outpaces your brand identity

  • And more!

Whether you're building your business or just trying to stay human in your hustle—this conversation is the mirror, the motivation, and maybe even the permission you didn't know you needed.

Follow US: 📲 @citygirlempowerhour | @citygirlcoffee @thumbscookies | @thelakeandco

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City Girl Empower HourBy Alyza Bohbot James

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