In this game-changing episode of "Founders Only," we dive deep with Todd Busler, co-founder and CEO of Champify, who's cracking the code on what it really takes to build a scalable B2B sales machine from the ground up. 

From joining Heap as employee #6 (the first go-to-market hire among five engineers crammed in a studio apartment) to scaling it to $40M ARR, Todd witnessed firsthand how the sales game completely transformed. Now he's using those battle-tested insights to build Champify while scratching his own itch—solving the pipeline problem that's keeping every sales leader up at night. We explore his transition from VP of Sales to founder, the harsh lessons of building an MVP that actually matters, and why finding product-market fit is more art than science.

But here's where it gets really interesting: Todd breaks down why the old "hire 23-year-olds and blast emails" approach is dead, how AI is accelerating the noise problem (not solving it), and his contrarian take on why relationships and warm outreach will separate the winners from the wannabes. Plus, he shares the tactical playbook that's driving 30-40% of Champify's pipeline through their own product.

If you're wrestling with early-stage sales challenges, this episode will fundamentally change how you think about going to market.

Ever wonder what separates successful startup founders from those who burn out before reaching product-market fit? This episode delivers raw, unfiltered insights from Glenn Gow, the success coach who's helped countless tech entrepreneurs navigate the brutal reality of building scalable businesses. We're diving deep into the founder mindset that actually works when the runway gets short and the pressure mounts.

Glenn doesn't sugarcoat the journey from MVP to meaningful revenue. Instead, he breaks down the psychological frameworks that determine whether founders push through the inevitable valleys or give up when competitors start circling. You'll discover why most founders fail not because of their product, but because of how they think about failure, pivot decisions, and the relentless grind of customer discovery. This isn't theory - it's battle-tested wisdom from someone who's seen founders scale from zero to eight figures and others crash despite having superior technology.

In this actionable episode of "Founders Only," we dive deep with Bethany Stachenfeld, co-founder and CEO of Sendspark, as she unveils the strategic journey from identifying a pain point to building a powerful video messaging platform that's transforming B2B communication. "Building a demo-led SEO demand gen machine" follows Bethany's evolution from working at startups to pioneering her own venture that enables personalized video at scale.

Discover how Bethany and her co-founder transformed their firsthand struggle with video personalization into a thriving business opportunity. You'll learn about their early MVP experiments, the pivotal decision to focus on scalable personalization, and how they've maintained strong unit economics while growing. Bethany shares her refreshingly practical approach to customer acquisition, including why they launched "too early" to gather critical user feedback that shaped their product roadmap.

This episode is a masterclass in startup growth tactics with limited resources. From leveraging YouTube SEO instead of traditional content marketing to building strategic partnerships that amplify reach, Bethany delivers candid insights on what's actually working right now. She also reveals the surprising way childhood karate lessons influenced her entrepreneurial mindset and how she maintains team motivation through intentional celebration of wins. If you're struggling to break through the noise with your SaaS product or looking to scale personalized outreach without losing authenticity, this conversation is your blueprint.

In our latest Founders Only Podcast Episode, Becc Holland, Founder of Flip the Script, tears up the traditional playbook and reveals why most B2B outreach is falling flat in today's market. With her trademark no-nonsense data-driven approach, Becc dives into the critical mistakes that even seasoned sales teams make when trying to reach decision-makers, and offers a completely refreshed framework that's generating 3x response rates for her clients.

Learn how Becc went from struggling SDR to sales leadership, testing countless approaches before developing her revolutionary methodology. She breaks down exactly how she iterated through her MVP sales process, finding product-market fit with her unique approach that's now being adopted by top-performing revenue teams across the SaaS landscape.

In this episode, Becc provides actionable templates you can implement today to transform your outreach strategy. Whether you're building your go-to-market motion from scratch or looking to optimize your existing sales engine, Becc's insights will challenge everything you thought you knew about effective prospecting. Trust us – your sales team will be begging for this episode the moment it drops.

Pricing shouldn't be a guessing game... especially when your SaaS growth depends on it. In this episode of Founders Only, we sit down with Bill Wilson, a 3X founder and the brain behind Pace Pricing, to unpack the strategies that help SaaS startups build pricing models that not only convert... but scale. Whether you’re pre-revenue or gearing up for your Series B, this episode is packed with tactical wisdom on how to stop undercharging, ditch ineffective per-seat pricing, and build a monetization engine that actually aligns with your product’s value.

Bill shares how his own startup exit led him down the path of becoming the go-to pricing advisor for early- and growth-stage B2B SaaS teams. We dive into common mistakes founders make, like copying competitors or avoiding pricing changes out of fear...and why even solid Product-Market Fit won’t save you from a broken pricing strategy. You’ll hear real-world insights on hybrid pricing models, customer-centric value metrics, and why your biggest opportunity for revenue growth might already be sitting in your existing user base.

Bill breaks down how to use the “Jobs to Be Done” method to shape packaging, how to test new pricing with live customers without triggering churn, and why experimentation, not perfection, is the path to pricing confidence.

If you’re serious about scaling your SaaS business and want pricing that grows with you — not against you — this episode is a must-listen.

In this captivating episode of Founders Only Podcast, we shared the remarkable journey of David Chevalier, CEO and co-founder of Surfe, who transformed a simple university project into a thriving sales intelligence platform. From his early days as a 24-year-old investment banker in Frankfurt to bootstrapping a €1M ARR business through strategic partnerships, David's story is a masterclass in bootstrapped entrepreneurship.

David shares the pivotal moment when he decided to leave his comfortable banking career, moving to Paris to pursue his entrepreneurial dreams. His story is deeply rooted in family inspiration, particularly his father's prioritization of family well-being over business convenience — a lesson that would later influence David's own leadership style.

What sets this episode apart is David's unique perspective on building a diverse company culture, now boasting 45+ team members from 17 different nationalities. His multifaceted background in competitive sports and theater has shaped his adaptable approach to leadership. Learn how Surfe evolved from a simple LinkedIn CRM connector to a comprehensive sales intelligence platform, scaling from an innovative partnership strategy.

David also opens up about maintaining balance amidst rapid growth, sharing his practices including mindfulness. For B2B SaaS founders looking to bootstrap their way to success in 2025 and beyond, this episode offers invaluable insights on building strategic partnerships, scaling with limited resources, and maintaining authentic leadership through various growth stages.

Join us for this enlightening conversation that goes beyond typical startup metrics to explore the human side of building a global B2B SaaS company. Whether you're considering the leap from corporate to startup life or looking to scale your existing business through partnerships, David's journey offers both inspiration and practical wisdom for the modern entrepreneur

What does it really take to win a startup pitch competition—or better yet, to secure that first big check from an investor? In this powerful episode of Founders Only, we're joined by Jason Kraus, the founder of Prepare 4 VC and the man behind dozens of successful funding journeys. From building pitch decks that pop to developing founder-market fit that’s impossible to ignore, Jason shares the inside strategies that help early-stage founders go from “maybe” to “yes” in the eyes of investors.

Jason’s journey is anything but ordinary. From selling baseball cards as a kid to launching fintech ventures and now running a virtual accelerator that graduates startup stars, he’s seen what separates the dreamers from the dealmakers. You’ll hear how he transitioned from analyzing pitch decks for Boston Harbor Angels to co-founding EQX Fund—and how he now teaches founders to build not just a strong MVP, but a compelling story that earns trust and funding.

In this episode of "Founders Only," we dive deep with Aytekin Tank, the mastermind behind Jotform's extraordinary journey from a humble MVP to a $100M ARR powerhouse - all without a single penny of venture capital. Get ready for an unfiltered conversation about what it really takes to bootstrap your way to success in the cutthroat SaaS landscape.

Aytekin shares the raw truth about choosing the bootstrap path when everyone around him was chasing VC money. You'll learn how he turned his nights-and-weekends project into a form-building solution that now serves millions of users worldwide. From finding product-market fit through countless iterations to scaling a global team of 400+, this episode is packed with practical insights that will make you rethink everything you know about building a SaaS company.

Omeed breaks down the critical legal foundations every founder needs to know - from equity splitting and vesting schedules to protecting your IP and structuring customer agreements. He shares real-world horror stories of startups that crashed and burned due to legal oversights, and more importantly, shows you exactly how to avoid these pitfalls. The best part? He translates complex legal jargon into actionable insights that even non-legal minds can grasp and implement immediately.

This isn't your typical dry legal talk - it's a founder-focused conversation packed with practical wisdom that could save you thousands in legal fees and countless headaches down the road. Whether you're bootstrapping your SaaS startup or preparing for your Series A, Omeed's insights on fundraising legalities, founder agreements, and regulatory compliance are absolute gold. Don't miss this episode that could literally save your startup from future legal disasters! 

In this high-impact episode of "Founders Only," we sit down with Madhav Bhandari, the sharp and strategic mind behind Storylane’s explosive SEO growth. If you're a SaaS founder trying to build demand before your product even hits MVP—or you're stuck in the endless cycle of content with no pipeline payoff—this episode is your blueprint. Madhav breaks down how he built an SEO-driven content engine that doesn't just drive traffic, but turns that traffic into qualified pipeline by anchoring everything around one thing: the product demo.