#197 - Natalia Cortazar - Founder and Director at The Good Egg | Influencer MarketingNatalia is a Bilingual Spanish-English Influencer Marketer with 8-year's experience in the field. Considered 'One to Watch' on Top #Influencer50 by Talking Influence, she is an active player in industry debates and has built an engaged audience on LinkedIn. After heading the Social, Events & Influencer team at Kindred, she founded The Good Egg, a "no-fuss" consultancy service for different brands and agencies.She is currently collaborating with several agencies in the UK and Europe looking after their clients' influencer marketing campaigns: Hackett, Pepe Jeans, Duolink, Pret, among others. She has worked for (and with!) many FMCG, Fashion, and charity clients, such as: - Sainsbury's, developing their annual Influencer Marketing strategy. - Public Health England, supporting its Cervical Screening campaign by teaming up with digital advocates. - Hackett, managing their European and UK Influencer Marketing activations. As in October 2020, she is directing the first Influencer Marketing course with Elle Education. Written and taught by her.Founders365 is hosted by business coach Steven Haggerty and shares the real stories from Founders who run inspiring and exciting companies.