This week, we catch up with the founder and CEO of 23Yards. We talk in-depth about growth hacking and how startups can do this successfully. Vishnu’s company is pretty new, but he has a ton of experience behind him in the field, having worked as marketing and growth hacking lead for several startups.

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There is some fantastic pieces of advice that Vishnu gives on the show. Growth hacking is complex, but doable. Vishnu gives simple steps that is easy for startups to use and incorporate into their own growth strategy. Any company serious about scaling and growing should listen to this and implement the techniques mentioned on the show.

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This week, we catch up with the founder and CEO of WE45 and talk in-depth about “Application Security considerations” for startups. Also, WE45 is an expert in the field and provide consultation for all sizes of IT companies over several years. Abhay is also a successful author and a major contributor to OWasp

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There is some fantastic pieces of advice that Abhay gives on the show. Every startup should listen to this. And shore up their own application security by following the simple steps provided on the show. Finally, Application Security is a mindset and should be taken seriously by startups. Hence it’s necessary for those who want to scale and grow!

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This week, we catch up with the founders of BigMyGig.com. They’re Pratik Rathod and Ramalingam Subramaniam. BigMyGig is a platform that helps you make your own gigs memorable. It’s a marketplace connecting artists and people throwing or organizing parties. So, whether you fall on either side of the spectrum, you can make your gigs memorable using this platform!

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Ram and Pratik talk about their own backgrounds in event management and being an artist respectively. And in their own passion projects, they had a tough time getting artists together. This sparked the idea for BigMyGig which started off as a college project for a competition. They also get into detail about the methodology they use, viz., “The Bamboo Strategy” and “Measure twice, cut once”. All in all, a power packed episode that you don’t want to miss!

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This week, we are starting off on a slightly different path. Hence, we’re featuring Johnson Emmanuel and his highly successful “7 step program to attract high-ticket clients”. Firstly, Johnson run a very popular website called ClientsAttraction and we waste no time into getting into how you can retain and attract high-ticket clients. He created this system after his own failed marketing ventures.

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Johnson talks about his own humble beginnings and how he had to stop listening to every bit of advice out there! In conclusion, his mantra for success – “Focus, focus, focus!”. We had a great time in recording this episode and hope you take back actionable items from this show. Finally, Johsnon gives solid advice to all would-be founders as well as established entrepreneurs. We hope this show both educates and entertains you!

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In this week’s episode, we chat with the founder trio of Eventosaur. This is a platform that helps you get event logistics done smoothly. This is done by the platform providing services like priests for pujas, caterers, venue decorators and so on. The trio get into their story of how they had issues while organizing poojas and how this led them to creation of the platform.

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We get into the importance of usability testing and also user persona creation on this show. The founders also talk about their steady but explosive organic growth and there are plenty of takeaways for other founders. This is a must listen episode for both would be founders and people running their own startups!

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In this week’s episode, we chat with Alekh Sanghera, one of the founders of FarMart. This is a platform for farming equipment rentals. As a result, this platform is poised to be the Uber for Farming Equipment! Alekh recounts his first hand experience with the issues farmers face in hiring equipment. He and his co-founders were doing research work in rural areas when the idea first struck them.

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Alekh recounts the background of his founders and how they decided to do something for the rural India. This is an inspiring story and one not to be missed! We discuss in detail about the importance of market research and this forms our deep-dive section for this episode. Listen to the episode and get ready to be inspired!

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In this week’s episode, we chat with Trividha Gotewala, the founder of DesignTheatre. This is a marketplace that helps designers showcase fashion! They do this by ensuring curated and only the best of designers get to be featured on their site. Trividha talks about the origins of her company in the show. While this was initially a college project, the success of the site has turned it into her full-time career.

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Trividha also heads all marketing activities for her company. Because of this, we decided that she takes us into a deep dive on marketing as part of our interview. Trividha packs some really powerful wisdom for would be founders, despite being a young founder herself! As a result, this is a great episode not to be missed!

We also answer some trademark and copyright related questions at the end of our show. If you have a question, Simply use the hashtag #AskMarcas and ask your question on Facebook and Twitter

Following are the resources that Trividha mentions:

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