Have you been thinking in a while how to fill in those vacancies, or how to keep great people in your organization? Are you following a process that doesn't give you the results you need? Todd Wilms has invited several experts in talent and recruitment to talk about how to draw talents, how you can make them stay, building a great culture in the company, and how you can find the great marketing leader for the business. Get the best of our series on talent in this - the second ToddCast!

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Michael King has been in the recruitment industry since the late 90’s. He has worked with founders and startup companies finding great talents – teaching them where and how to get them. He loves working with small companies because every hire is crucial to the company’s success. Learn how he can help in pooling great marketers in your business, plus hear his firsthand experience with different founders and companies and how their attitude towards hiring has brought either success or failure. 

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As a founder, you make decisions on an everyday basis and one of them pertains to talent, recruiting, and benefits. Apparently, employee benefits can be very expensive if you just rely on your insurance broker for information. In addition, you have to know what your competitors are offering. Ultimately, you want to create a company culture that is going to drive your business to heightened growth. In this episode, discover the tools and methods to use to leverage the world of benefits for company growth.

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Often, the approach is to try to improve on your weaknesses. But does that really work? It is easy to think that people can still improve, especially when it comes to their weaknesses. When you are able to identify what each of your employees are good at, you will be able to place them in the right team and give them roles that help them function at their best. This podcast episode focuses on how you can harness your team’s strengths and transform them to become highly independent, creative, & productive

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How do you go about acquiring talents and leaders for your teams? As a founder who does a lot of multitasking, you might find yourself instantly hiring someone who looks like an expert just to fill in the position. In the long haul however, you will realize that same employee isn't really a good fit with the company’s culture, and is thus unable to help you achieve your goals. This episode is an informative guide for founders as they really think about their long term goals & how to hire the right talent

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Marketing can play a different role for different kinds of companies but for startups, there are basic principles that apply. Typically, marketing is responsible for creating awareness and ensuring preference in buyers. It is important to hire the CMO who can work on answering the marketing need that is specific to your company and then build the team which will complement his skill set. In this episode, learn more about product market fit, demand generation, partner marketing, and so much more.

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What does having a well-established company culture have to do with you running your business? Some would like to think that a culture organically gets developed over the course of time; most companies that don't go out of their way to set up the kind of culture they want suffer later when a different culture is developed. This episode is about developing a company culture that will be the foundation that drives everything about your business from the present to the future. 

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Why should a company like yours choose an exit? Wouldn’t you want to grow your company, especially when you’re starting to gain momentum and success is just at the horizon? Apparently, as a Founder, you could get confronted with forks on the road as your company goes through the different stages. Find out the best way to do it and the steps you can undertake when leading your company towards a successful exit in this podcast episode. 

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You are not perfect - you’re human. Your being a founder does not make you immune from having weaknesses and making mistakes. As such, in choosing people to be part of your team, you can’t just hire anybody. You have to hire that someone who is not just an expert but someone who will fill in the gaps of what you cannot do. In the same way, attracting investors to invest in your company goes beyond showing them the numbers. In this episode, learn about the heart of hiring and succeeding with investors.

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Is it enough for you to be a Founder and an expert at what you do? Founders are humans with amazing skills, talent, and expertise. But like any other human, founders have limitations too and there are things that they still need to learn and skills that they need to develop in order to achieve success in their business. Thankfully, you do not have to do everything alone. Specifically, this Toddcast is dedicated to founders looking to become superhumans who can be much better at what they can currently do. 

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