This address, by Hazrat Khalifatul Masih V (a.b.a), reminds Shura members and office-bearers, particularly during election season, of their fundamental responsibilities. The core purpose of their service and participation in Shura is to seek the pleasure of Allah Almighty, which is essential for true success and the proper functioning of the Jama'at's system. This requires eliminating personal ambitions, desires, family ties, and especially the ego – the sense of "I am something" – which is described as a profound sacrifice more valuable than life or wealth. Worldly sacrifices made for ego or honour are insufficient for attaining God; only the sacrifice of self is accepted, as ego makes one an idolater who cannot truly proclaim the Oneness of Allah. Office-bearers and delegates must constantly assess whether their work is for God's pleasure or personal recognition, understanding that only the former brings reward and blessings. Humility, acknowledging one's weakness before God, and instilling the fear of Allah in all deliberations and decisions are crucial for implementing Shura decisions effectively and becoming true helpers of Khilafat. Ultimately, the message underscores that working with sincerity for Allah's sake is the path to the Jama'at's progress, individual elevation in the eyes of God, and bringing about the transformative change desired