This is episode one of our "Four Pillars of Amazon" Mini-Series, hosted by Destaney Wishon and Gabi Viljoen, MBA.

A main topic throughout this episode is Amazon’s growth from “The Everything Store” to “The Everyday Store”. With both of them having long term experience working with Amazon, they discuss the multiple shifts that shaped Amazon’s commitment to better consumer experiences, the impact of post-COVID shopping behaviors, the importance of optimizing your digital shelf and leveraging reviews, and what strategies are the most effective for managing assortment, pricing, and SKU differentiation. 

Focus of This Episode:

• Amazon's shift towards targeted, everyday consumer experiences
• Impact of post-COVID consumer shopping behaviors on online retail
• Importance of optimizing your digital shelf and leveraging reviews
• Effective strategies for managing assortment, pricing, and SKU differentiation

Connect with Destaney on LinkedIn

https://www.linkedin.com/in/destaney-wishon/ 

Connect with Gabi on LinkedIn

https://www.linkedin.com/in/gabriellaviljoen/

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