       Are you looking for creative ways to reach your audience and grow your business? Are you looking to serve your followers in a more valuable way? Join Kathi and Roger Lipp as they discuss all the ways you can create funnels to connect with and captivate the audience you are targeting. Five must-have funnels:  How to build awareness through consistent content How to connect with those newly acquainted to your business How to offer more to your tribe of followers How to give extras to your followers and ask for feedback How to encourage advocates to share their experiences with others  If you missed the first episode in this four-part series, click here to listen to Part One. Sign up here to be notified when new episodes are released. Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.          

382 - Four Writer Foundations for 2024 Part 3: Sales Funnels

Welcome to The Writing at the Red House Podcast where we gather at the table to break bread and tell tales with some of our favorite writers and speakers. Our heart is to equip and encourage men and women to be the communicators God has created them to be.

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Books

Entrepreneurship

 In part two of this episode of the Writing at the Red House podcast, host Kathi Lipp is joined by her agent, Kathleen Kerr, and Roger Lipp to discuss the game-changing role of AI in the writing world.     They explore ethical strategies for authors to harness the power of AI tools like Claude.ai, Jasper, and ChatGPT to boost creativity, efficiency, and productivity.     Kathleen shares insights on how authors can use AI to generate ideas, craft compelling book proposals, and streamline the editing process, while Roger highlights Claude.ai's unique features and benefits.     Kathi emphasizes the importance of using AI as a tool to overcome overwhelm and enhance the writing process rather than relying on it to replace human creativity. The trio also discusses the future of publishing in the age of AI and shares practical tips for authors looking to navigate this exciting new landscape. Whether you're a seasoned writer or just starting out, this episode is packed with valuable insights and strategies for embracing AI as a powerful writing partner.   

404 - An Agent’s Guide to AI with Kathleen Kerr and Roger Lipp Part 2

 Do you have questions about using AI as a tool in your writing?    In today’s episode, Kathi Lipp sits down with her agent, Kathleen Kerr, and Roger Lipp to explore the complex and multifaceted role of artificial intelligence (AI) in the publishing industry. As AI continues to revolutionize how authors create, market, and distribute their work, it's crucial to understand the benefits and ethical considerations surrounding this powerful tool.     The trio discusses the initial fears and misconceptions surrounding AI and the exciting possibilities it offers for authors looking to save time, enhance productivity, and unlock new levels of creativity in their writing process. They emphasize the importance of keeping the human in the loop when utilizing AI tools, ensuring that the final product maintains the author's unique voice and authenticity while benefiting from AI's efficiency and idea-generating capabilities.     Kathleen highlights the potential for AI to assist authors in creating compelling titles, outlines, and marketing copy, saving them countless hours that could be better spent on the creative aspects of their work. The conversation also delves into the legal and ethical concerns surrounding AI-generated content and copyright, stressing the importance of responsible AI use and avoiding infringement upon others' rights.     Looking ahead, Kathi, Kathleen, and Roger discuss the potential for AI to differentiate traditionally published books in a market increasingly saturated with AI-generated content. The human element, the "soul" in writing, will continue to set apart authentic, author-driven works in the age of AI.     Throughout the episode, they offer practical insights and advice for authors looking to incorporate AI into their writing process ethically and effectively. They emphasize the importance of balance–leveraging the power of AI while maintaining the human creativity and soul that make a book truly special.    Whether you're an author eager to explore the possibilities of AI or one who is cautiously curious about its implications, this episode of the Writing at the Red House podcast is a must-listen. Tune in to gain valuable insights, practical tips, and thought-provoking perspectives on navigating this new frontier with confidence and integrity.     Don't miss this engaging and informative conversation that will help you stay ahead of the curve in the rapidly changing world of publishing.  

403 -  An Agent’s Guide to AI with Kathleen Kerr and Roger Lipp Part 1

   Are you tired of feeling overwhelmed by all the courses, programs, and opportunities promising to take your writing career to the next level? In today’s episode, Kathi sits down with business strategist Tonya Kubo to unpack a simple yet powerful framework for making wise investment decisions that align with your unique goals and resources.  Together, they discuss:    Recognizing the persuasive tactics often used in sales funnels and offers targeting writers   Determining if a problem is genuinely yours or one introduced by the offer itself   Examining your awareness of the problem and past attempts to solve it   Projecting realistic outcomes and required effort 6-12 months out for both “yes” and “no” decisions   The dangers of making rushed choices based on “limited time offers” or FOMO (fear of missing out)   Separating emotions from logic and taking a step back to evaluate each opportunity objectively   Creating personal price point “checkpoints” based on your current business stage and resources   Treating your writing as a business and making thoughtful investments in your growth  Kathi and Tonya also share real-life examples from their own experiences, illustrating the potential pitfalls of impulsive investments and the benefits of strategic decision-making. Whether you’re considering a high-ticket coaching program, a tempting course bundle, or an exciting speaking opportunity, this episode will equip you with the tools to confidently say “yes” to the right things and “no” to the time- and money-wasters.  By the end of this conversation, you’ll have a clear roadmap for evaluating any writing-related investment that comes your way, ensuring that you’re always moving in the direction of your God-given dreams while stewarding your resources wisely. So, grab a notebook, press play, and get ready to approach your writing career from a fresh perspective!    

402 - How to Decide Where to Invest in Your Writing Career with Tonya Kubo

   In this episode of Writing at the Red House, Kathi sits down with her dear friend Chris Morris to discuss his upcoming book, Resilient and Redeemed: Lessons about Suicidality and Depression from the Psych Ward. Chris shares his personal journey with mental health struggles and how he found the courage to write about his experiences.  Throughout the conversation, Kathi and Chris delve into the challenges of discussing mental health within Christian circles, emphasizing the importance of transparency and authenticity in relationships. Chris introduces the concept of “giving someone the gift of going second,” which involves setting the stage for transparency by choosing to be transparent first.  As an advocate for mental health in the church, Chris has noticed a shift in the nature of conversations he has with people, with some seeking guidance for their own struggles and others attempting to relate through the experiences of others. This creates the potential for pushback and negative feedback that may arise from sharing such a personal story, with Chris expressing his confidence in the God-directed words he has written.  Chris offers advice to aspiring writers who wish to share their own stories, stressing the importance of considering what readers can learn from their experiences that extend beyond the personal narrative.   For those going through this, or who have loved ones going through this, we encourage our listeners to support Chris by purchasing his book and joining his newsletter list for further discussions on mental health and hard topics.    

401 - Resilient and Redeemed with Chris Morris

In this episode of the Writing at the Red House podcast, Kathi Lipp sits down with TikTok creator Lauren Horst to discuss her journey of growing a dedicated following through her daily closet decluttering challenge. Lauren shares her experience of attracting an audience of nearly 5,000 followers by consistently posting authentic, relatable content that inspires others to embrace a clutter-free lifestyle.  Throughout the conversation, Lauren offers valuable insights into her content creation process, including her simple yet effective recording and editing techniques using the TikTok app. She also discusses the importance of using relevant hashtags, staying true to one’s niche, and fostering accountability through regular posting.  Lauren and Kathi delve into the challenges of navigating criticism on social media and the importance of staying focused on one’s message and purpose. They also explore the balancing act of maintaining a consistent posting schedule while juggling the demands of a full-time job and personal life.  This episode is a must-listen for anyone looking to start or grow their presence on TikTok. Lauren’s story serves as a testament to the power of authenticity, consistency, and community-building in the world of social media.   Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free. 

382 - Four Writer Foundations for 2024 Part 3: Sales Funnels

Download our free app to listen on your phone