In this second part of our Brand Camp series, Kathi Lipp and branding expert Tenneil Register continue their discussion on developing a strong author brand by focusing on topic clarity. Building on last week's foundation of knowing yourself, they explore how to identify what you want to be known for and how to develop content pillars that support your brand. 

Tenneil emphasizes that most people don't have enough clarity around their topic - it should be more specific than one word but concise enough to explain in a sentence or two. The conversation explores how to find your through thread when working with multiple topics and how to balance your passion with your audience's needs. 

Kathi and Tenneil also address what to do when you get bored with your topic and how to take a "field trip" rather than completely abandoning your brand. They offer practical advice for listeners to identify their three content pillars as a step toward greater topic clarity. 

Don't miss next week's conclusion of Brand Camp when they'll discuss the third essential element: understanding your audience. 

Building Your Brand Through Self-Discovery with Tenneil Register 

Welcome to "Brand Camp!" In this first episode of our three-part series, Kathi Lipp and branding expert Tenneil Register break down why truly knowing yourself is the essential foundation of effective branding. 

While most people think branding is about logos and taglines, Kathi and Tenneil explain that we need to "back the truck up" long before those elements come into play. Tenneil defines a brand as "a reflection of you that captures the heart of your audience and brings your worlds together in a way that feels predictable and at home for both of you." 

Throughout the episode, they explore critical questions writers should ask themselves before attempting to brand their work, including: 

• What unique perspective do you bring to your topic? 

• How has God positioned you to tell this specific part of a story? 

• What is your authentic communication style? 

Listeners will learn how to avoid common pitfalls such as building a brand around temporary circumstances, imitating others, or presenting an inauthentic version of themselves to appear more marketable. 

As Tenneil wisely notes, "Branding is something that you live out. Knowing yourself is how you're building a brand that's honest and magnetic." 

Don't miss the next two episodes where Kathi and Tenneil will cover the remaining pillars of branding: your topic and your audience. 

In this episode of the Writing at the Red House podcast, Kathi Lipp sits down with author Dorina Lazo Gilmore-Young to explore the craft of writing Bible studies, focusing on her latest work, "Redeemer, God's Loving Kindness in the Book of Ruth." Dorina shares her unique approach to making ancient scripture relevant for today's readers, using sensory engagement and cultural context to deepen the study experience. If you’ve ever considered creating a Bible study that’s both rooted in scripture and relevant to modern times, this episode is packed with practical insights and inspiration. 

With Facebook’s recent policy changes and reduced content moderation, many creators are asking: Is Facebook still the right place to grow my platform? 

In this episode, I sit down with Tonya Kubo, a seasoned online community strategist and leader of one of the largest decluttering communities on the platform, to unpack why so many creators are reconsidering Facebook—and whether you should be, too. 

We talk about the hidden costs of relying on Facebook’s automated enforcement, what happens when your group gets flagged (even unfairly), and how creators can start building community resilience before they need it. 

If you’re an author or aspiring author building a platform online, this is your call to rethink what ownership really means in your digital space. 

In this episode of Writing at the Red House podcast, host Kathi Lipp interviews co-host and author Susy Flory about her extraordinary experience of having her book "The Unbreakable Boy" adapted into a movie.

Kathi begins by sharing her recent experience attending Susy's movie premiere in Jackson, California, where they also conducted a Q&A session after the screening. Rather than recreating that session, they decided to revisit those questions for podcast listeners who might dream of seeing their own books on the big screen someday.

Susy explains why she chose to host her premiere in the small town of Jackson rather than a larger city, emphasizing the importance of celebrating with her supportive local community. She reveals the journey of "The Unbreakable Boy" – a father-son story about a special boy with brittle bone disease and autism who teaches his family how to live – from book to screen, noting that the process took nearly a decade.

The episode offers both practical advice for writers interested in film adaptation and an inspiring look at one author's journey from page to screen. 

In this episode of Writing at the Red House, Kathi Lipp sits down with social media expert Tonya Kubo to address the recent changes in Facebook's live video policies and their implications for writers. Are you feeling overwhelmed by the news of live videos being deleted after 30 days? Don’t worry—Tonya is here with practical strategies and insights to help writers navigate these changes. 

Listeners will explore alternative platforms, learn how to preserve valuable content, and discover tools for seamless content creation, including the integration of AI. Whether you're ready to jump ship or adapt within the platform, this episode offers the guidance you need to keep moving forward. 

Don’t miss out on resources and suggestions to secure and showcase your creative work effectively in an ever-changing online world. 

In this episode of the Writing at the Red House Podcast, Kathi Lipp invites Facebook specialist Tonya Kubo to break down the latest changes to Facebook Live storage policies. As a seasoned community support expert, Tonya explains the implications of these updates for writers and content creators who rely on Facebook for video engagement. 

Learn how to safeguard your previous live videos, adapt your content strategy, and stay prepared for future changes. Whether you're a social media novice or an experienced pro, this episode promises actionable insights to keep your content secure. 

Resource:

• Hot to Download Facebook Live Videos

In this episode of Writing at the Red House, Kathi Lipp sits down with author Arlene Pellicane, who opens up about the realities of book promotion and the writing journey. Arlene shares her experiences from writing her first book, 31 Days to a Younger You, to her latest work, Making Marriage Easier. With humor and candor, Arlene discusses the challenges and strategies of getting her book noticed, the importance of having your stories prepared for various platforms, and her new dream of writing children's books. This episode offers practical, encouraging advice for writers at any stage of their journey. 

Promised Links and Resources: 

• Making Marriage Easier 

• Focus on the Family interview with Arlene:  https://www.focusonthefamily.com/episodes/broadcast/four-key-decisions-for-loving-your-spouse-for-life/ 

In this episode of Writing at the Red House, Kathi Lipp and Tonya Kubo delve into the intricacies of successfully hosting and promoting online book studies. They address common fears, like "What if no one shows up?" and share proven strategies to overcome these challenges. 

Listeners will gain valuable insights into the timeline for promoting their studies, learning how better to plan their promotional campaigns. Tonya reveals multifaceted marketing techniques, incorporating email, social media, and personalized communication strategies. 

Kathi and Tonya also discuss feedback integration to improve future studies and share how to connect directly with participants. Whether you're new to hosting online book studies or looking to refine your process, this episode provides practical advice and encourages listeners to start small but dream big. 

Here are the resources we promised in this week's episode:

• Information about The Clutter Free Bible Study can be found here: https://kathi.link/cfbs

Kathi Lipp welcomes Tonya Kubo to discuss how authors can transform their books into effective online Bible studies that engage, connect, and inspire. Tonya, known for leading the Clutter Free Bible Study on Facebook, shares insights on creating supplemental studies, choosing the right platform, and setting guidelines for successful community interactions. Learn practical tips for conducting online studies, determining optimal study lengths, pricing, and promoting your study to maximize participation. Tune in to explore how authors can connect deeply with their readers and help drive meaningful transformations. 

Promised Resources: 

• Clutter Free Academy Facebook Group

• Clutter Free Bible Study