In this episode of FoxCast Unscripted, Jon Clough, founder of brand performance agency CreativeFolks, shares his unconventional journey from music production to building a successful agency. He recounts how a chance encounter with a building for lease led him to start his business without a concrete plan. Over time, he pivoted the agency towards a results-driven, performance-focused model that priorities client outcomes over traditional services like website design. Jon discusses the importance of adaptability in business, the role of AI in creative industries, and why customer relationships remain crucial despite technological advancements. He also shares insights on scaling a business, overcoming industry challenges, and why flexibility is key for any entrepreneur starting out.
Guest Info:
Jon Clough
Founder | Brand Performance Director, CreativeFolks
linkedin.com/in/jon-clough-3b070a35
https://creativefolks.co.uk/
[email protected]
Host: Verster du Plessis
x.com/Verster
foxfifth.com