The Business Rebellion

Fractionals Over Headcount


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Most founders are taught that growth means more.

More people, more roles, more headcount.

But scale doesn’t come from expansion. It comes from precision.


In this conversation, Kerrie McGilvray sits down with Zachary King, a go-to-market fractional who works with founders to rethink how they access capability inside their business. The discussion challenges one of the most ingrained beliefs in business. That hiring full time is the safe option. The reality is that defaulting to headcount often costs founders more time, more money, and more risk than they realise.


  • A full time hire is an eighteen month commitment. A fractional sprint is a three month decision

  • Capacity and experience are not the same thing. Most founders hire one when they need the other

  • The valley between founder led sales and a head of sales is where most companies stall

  • Fractionals don’t replace your team. They build the systems your team can actually run

  • The future belongs to experienced operators armed with context heavy AI tools


This episode reframes what growth actually looks like for founders who want to scale without the chaos that comes from hiring too fast. It’s not about cutting corners or doing more with less. It’s about buying the experience you need, when you need it, in the form that fits your stage.


If you’ve been told the only way forward is another full time hire, and the cost of getting it wrong feels heavier than the upside of getting it right, this is the conversation worth sitting with.


Fractionals Over Headcount - out now


You Can Connect With Zachery King:


 LinkedIn - linkedin.com/in/zachary-king-au

  Website - zacharyking.com.au                                   

  Newsletter - thefractionalexec.com.au 


Connect with Kerrie McGilvray:

Website: The Admin Superheroes

LinkedIn: Kerrie McGilvray | The Admin Superheroes

Instagram: Kerrie McGilvray | The Admin Superheroes



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The Business RebellionBy Kerrie McGilvray