Google Veo 3.1 is stepping out of demo-land and into reliable, production-ready territory for creators and marketers. The magic? Full control over vertical 9:16 output and precise first and last frame selection, all through the Gemini API. No more wrestling to hit your CTA; now you can pin branded frames exactly where you want. We break down what this means for social teams, automation nerds, ad agencies, and localization pros. Plus: workflows that ship, the Sora vs Veo debate, automation tips, and why feed-native video is all about effective endings. Smart config, fewer fixes, tighter budgets, happier editors.