Meta open-sources SAM Audio and suddenly sound becomes selectable instead of mysterious. Adobe and WPP push agentic marketing with Firefly and Quick Cut turning coordination and first-draft edits into automated workflows. Google Veo 3 with synced sound and Flow puts AI generated video closer to real filmmaking, from stitched shots to global-ready audio. This episode breaks down how open tooling versus enterprise stacks change trust, safety, and speed, why editing is where automation actually pays off, and how creators and marketing teams can clean UGC, assemble drafts, localize content, and still keep humans in the loop for story, taste, and brand.