Dive into Baidu’s ERNIE 5.0—a model built to understand text, images, audio, and video as one seamless brain. Explore what “native full-modal” means, the creative perks (cross-format consistency, fewer prompt chains, and tighter factuality), and where to watch for trade-offs like latency and asset costs. We tackle ops moves like routing tasks between models, region rules, rights management, and how marketers can build smarter automation layers on top. Get KPIs for pilots, tips for prompt structure, and real talk on moderation and data residency. Plus, hear about the first AI song to top Billboard and why China’s energy surge could shift global AI economics.