Most tech founders treat legal as a "blocker" or a necessary evil - a department that says "no" and slows down growth. But what if legal was actually your secret weapon for scaling faster?

In this episode of Frames of Tech, Giorgio Ponticelli sits down with Jeff Eneberi, a veteran legal leader who has navigated over 80 deals and scaled international teams. Jeff flips the script on traditional legal advice and introduces his CEDRIC Framework - a must-know blueprint for any early-stage founder.

In this episode, we dive into:

- The First Mistake: Why the most critical legal agreement isn't with a customer, but between the founders.

- The CEDRIC Framework: A simple 6-step checklist for Contracts, Email, Data, Risk, IP, and Competition.

- Energy Givers vs. Energy Sappers: How to build a legal team that enables speed instead of killing momentum.

- When to Hire In-House: The math behind moving away from hourly law firm rates.

- The Future of Legal Tech: How AI is currently being used to speed up document review and productivity.

When the travel industry collapsed in 2020, most companies stopped. BizAway accelerated.

In this episode of Frames of Tech, Giorgio Ponticelli sits down with Luca Carlucci, Co-founder and CEO of BizAway, to unpack what it really takes to lead through crisis, scale from Southern Europe, and build a durable company without losing the human core.

We talk about why conviction matters more than consensus, how governance shapes decision-making in hard moments, and why business travel is still fundamentally about human relationships - even in an AI-driven world.

In this episode:

▪ Why BizAway grew during the worst year in travel history

▪ Making contrarian decisions without gambling the company

▪ Culture under pressure and distributed ownership

▪ Expanding across Europe and the Middle East: beyond product-market fit

▪ AI as an amplifier of human expertise, not a replacement

▪ What makes a business truly defensible in the age of LLMs

▪ Leadership, responsibility, and sustainable ambition

This conversation is for founders, operators, and investors navigating uncertainty - and building for the long term.

🎙️ Frames of Tech

Host: Giorgio Ponticelli

Guest: Luca Carlucci, CEO & Co-founder, BizAway

Marnix Broer is the Co-founder and Chairman of Studocu, the global platform that makes study resources accessible to every student.

In this episode, Marnix shares how Studocu began in a Dutch dorm room, scaled to millions of users worldwide, and why students still trust each other more than AI.

We discuss culture, leadership, perfectionism, hiring mistakes, and how EdTech continues to matter in the era of LLMs.

You’ll learn:

- How Studocu began and scaled from Delft to the world

- The key role of culture, fun, and trust in building a startup

- Why students still need Studocu in the era of ChatGPT

- What “when in doubt, there’s no doubt” means for hiring

- How perfectionism can hurt founders outside of work

- Why university is still essential, and what should change

What happens when you build a company on trust instead of control?

Lopo Champalimaud, founder and former CEO of Treatwell, shares how empowering people to lead - not just follow - turned a chaotic startup into Europe’s leading beauty booking platform.

In this episode of Frames of Tech, host Giorgio Ponticelli explores Treatwell’s evolution from early pivots to hyper-growth, how “Hire captains, not soldiers” became a leadership philosophy, and why ownership culture still matters more than ever.

Lopo also reflects on his move from operator to investor at V3 Ventures, what he looks for in founders, and why autonomy, trust, and clarity of purpose define the best teams.

📌 Topics covered:

- Treatwell’s early pivots and the chaos of startup life

- The turning point: building software to scale the marketplace

- Trust, disintermediation, and redefining partnerships

- “Hire adults, treat them like adults” – a culture of ownership

- The human side of leadership and why autonomy beats hierarchy

- Lessons from scaling, exiting, and backing new founders

🎧 Watch on Youtube, search for "Frames of Tech".

📺 Subscribe for more real stories of growth, culture, and leadership.

Giorgio Ponticelli sits down with Roland Butler, Head of Product, Content Solutions at Zalando and former product leader at Just Eat, Bookatable, The Fork and VavaCars. Roland shares his candid perspective on how AI is reshaping product management, why relationships matter more than frameworks, and what it really takes to thrive as a product leader today.

Roland explains how to balance top-down ambition with bottom-up feedback, why too many tasks kill prioritization, and why communication is the most underrated product skill.

You'll learn:

- How AI is changing the product role without replacing it

- Why stakeholder trust and over-communication beat any tool or process

- The balance between customer pain points and internal priorities

- Why junior PMs need both soft and hard skills to succeed

- The leadership principles that remain timeless across startups, scale-ups, and corporates

Plus, Roland reveals his most practical advice for aspiring product managers: learn to work with others, adapt your communication, and not being afraid to take risks.

If you are a Founder, Product Manager, or Operator navigating the impact of AI, this episode of Frames Of Tech is essential listening.

Timestamps

00:00 Intro & welcome

01:05 Will AI replace product managers? Myths vs. reality

07:03 Balancing top-down ambition with bottom-up feedback

11:20 Why companies lose sight of customer pain points

13:20 Backlogs, prioritization & building stakeholder trust

18:00 Defending product decisions & over-communicating

20:30 No-meeting culture vs. real relationship building

23:20 Where AI really helps (and where it wastes time)

29:30 Leadership principles that never change

31:20 Startups vs. corporates: what truly makes the difference

35:20 Advice for aspiring product leaders: skills that matter

Rik van der Woerdt, Founder & CEO of Amsterdam Data Collective, joins Giorgio Ponticelli on Frames of Tech to discuss the future of AI consulting, building a purpose-driven company culture, and why adopting AI is about more than hype.

You’ll learn:

- How Rik built Amsterdam Data Collective into a leading AI consultancy

- What founders must learn when moving from founder to manager mode

- The impact of private equity on culture and growth

- Why collective culture outperforms traditional partner models in consulting

- Where AI is hype vs. where it’s already driving real results

- How to recruit and develop AI talent

- Why transitions fail and how leaders can get them right

- The real role of consultants in the AI era

- What advice students need for the AI-driven economy

- Why languages and culture still matter in a world of instant translation

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⏱️ Chapters

00:00 Intro & welcome

01:10 Rik’s background & founding Amsterdam Data Collective

01:54 Why start in data & AI back in 2017

04:50 Private equity acquisition, impact on culture & leadership

07:51 Founder mode vs. Manager mode

11:43 The Collective model vs. Partner model in consulting

14:25 Adapting culture & ownership for the new generation

17:19 Trends in AI adoption across industries

22:37 AI Hype vs Real Benefit

27:27 Will AI replace consultants?

29:45 Recruiting & developing AI talent

33:19 AI Implementation and Change vs Transition

38:09 Advice for students preparing for an AI future

40:34 The value of languages & culture in global business

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Watch the full video on Youtube: http://www.youtube.com/@Frames-Of-Tech

In this episode, Klaus Nyengaard dives into the untold story of how Just Eat scaled from a 30-person Danish startup into a European tech leader. Klaus explains the big insight that changed everything, why ambition sets the direction, and how painful cultural transformation became unavoidable.

We discuss how to hire truly world-class talent, why most CEOs set the wrong benchmark, and what it means to build a team of "Entreprofessionals". Klaus also challenges 996 work culture, argues why ownership beats hours, and dispels the founder myth - showing why partnerships, not egos, build lasting companies.

Finally, Klaus shares his view on diversity, why culture is defined by what leaders do (not what they write), and the most timeless advice for every founder: know yourself.

Tired of tech podcasts that sound the same?

Frames of Tech is here to change that.

🎙️ What to expect:

• Real growth stories, not recycled headlines
• Culture, strategy, and people behind the business
• A sharp focus on Europe’s tech ecosystem
• Lessons from founders, operators, and investors building companies that last

This trailer sets the stage for what’s to come. First episode drops next week.

👉 Subscribe now on Spotify, Apple Podcasts, or YouTube so you don’t miss it.

Youtube: http://www.youtube.com/@Frames-Of-Tech