Fran Biderman-Gross is the CEO and Founder of Advantages, an award-winning New York-based end-to-end communications agency. She is also the co-author of the book, How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit, which she wrote with Don Scales.

Fran works with senior executives to help them clearly see the results of purpose-driven marketing and leadership. She leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational’s 3 keys: Purpose, Values, and Story. She empowers leaders and organizations to infuse meaning into everything they do so that their visions become realized.