In another special "From the Vault" episode, 2020 MBA graduates Andrea Sease and Nica Langinger talk with Fran Gormley. Professor Gormley is an adjunct professor of marketing at NYU Stern and a serial entrepreneur in branding and innovation. In this conversation, Professor Gormley shares how she got her start in branding, the fundamentals today's marketing experts need to know when thinking about brands, and real life examples of how she brings her expertise to the classroom.

Hosted by: Andrea Sease and Nica Langinger

Produced by: Daniel Yellin, Ashley Jefferson, and Maria Chavez-Hoenes

Edited by: Su Hawn Chung